Presentation is loading. Please wait.

Presentation is loading. Please wait.

GE1127 : Money and Art Logo, brand & money Guan Lu(40057139)

Similar presentations


Presentation on theme: "GE1127 : Money and Art Logo, brand & money Guan Lu(40057139)"— Presentation transcript:

1 GE1127 : Money and Art Logo, brand & money Guan Lu( )

2 What is a logo? A logo is a graphic mark used by commercial enterprises to aid and promote instant public recognition. Logos are either purely graphic or are composed of the name of the organization. --- American Marketing Association Dictionary

3 What is a brand? Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers.“ --- American Marketing Association Dictionary.

4

5 David Graeber states that Money can be seen as a store of value. How is brand & logo? Can logo be seen as a store of a certain brand’s value?

6

7 How much does a logo design cost? How much does a logo value as it is just an image? How much does a logo value when it represents a brand?

8

9

10

11 Format: Art work & Essay Writing Objective: To discuss about the relationship between logo and brands. To investigate the intrinsic value and extrinsic value of the logo. Content: To pattern several famous brands with paper money and discuss about the value of logo.

12 Reference : os/popular.aspx os/popular.aspx


Download ppt "GE1127 : Money and Art Logo, brand & money Guan Lu(40057139)"

Similar presentations


Ads by Google