Presentation on theme: "GE1127 ： Money and Art Logo, brand & money Guan Lu(40057139)"— Presentation transcript:
GE1127 ： Money and Art Logo, brand & money Guan Lu(40057139)
What is a logo? A logo is a graphic mark used by commercial enterprises to aid and promote instant public recognition. Logos are either purely graphic or are composed of the name of the organization. --- American Marketing Association Dictionary
What is a brand? Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers.“ --- American Marketing Association Dictionary.
David Graeber states that Money can be seen as a store of value. How is brand & logo? Can logo be seen as a store of a certain brand’s value?
How much does a logo design cost? How much does a logo value as it is just an image? How much does a logo value when it represents a brand?
Format: Art work & Essay Writing Objective: To discuss about the relationship between logo and brands. To investigate the intrinsic value and extrinsic value of the logo. Content: To pattern several famous brands with paper money and discuss about the value of logo.