1. TALK / THINK / CREATE / ENGAGE / MEASURE

2. Overview At the launch of the campaign on March 2 nd the campaigns were targeting Sport, Dive, Ballistic, and Tide branded and select non- branded keywords. Due to the very specific targeting we were unable to scale spending, and achieve historical paid search conversion rates. On March 9 th After a week of running our original campaigns, we adjusted our campaign structure to maximize reach, including more brand keywords and being more selective about our generic keywords. Since these adjustments we’ve seen big improvement in performance but still haven’t increased daily spends to where we wanted them. This week we’ve activated Google Shopping campaigns, as well as a dynamic search remarketing campaign for our product categories. Dynamic search remarketing is a new product offered by Google where we can target users who have left the site, without purchasing, and have gone back to google and searched for relevant terms. In order for us to spend the $11,000 budget by 3/31 we will need to increase our daily pace rate to around $500. This should be easily achieved with some of our most recent optimizations to the campaigns.

3. Highlights 5/2 – 5/15 Impressions – 145,872 Clicks – 2,432 Media Cost – $1,538 Revenue - $400 March 2 – Google campaigns Launch March 9 – Adjust campaign structure to maximize coverage of brand and non-brand keywords March 9 – Tracking errors on keywords corrected during restructuring March 12- Yahoo/Bing search campaigns launch March 15 – Launched Google Shopping campaigns, and dynamic search remarketing campaigns March 17 – Additional keyword bid adjustments and structure optimizations

4. Media Daily Performance

5. Website Weekly Performance (past 3-years)

6. Account Structure We’ve broken apart brand and non-brand keywords into separate campaigns so we can throttle spending lower performing campaigns. New Google Shopping campaign New Dynamic Search Remarketing campaign

7. CAMPAIGN BRIEF

8. Budget / IO Media Budget: $11,000 Channels: Paid search only Flight - 3/2/2015 – 3/31/2015

9. Sport Collection The Ballistic Diver Ad Description line 1 Description line 2 Display URLDestination URL Shark Dive Watches18Introducing the New Ballistic Diver.36Shop Now for Free Ground Shipping.34www.FreestyleUSA.com http://www.freestyleusa.com/dive/ballistic-diver.html Freestyle Dive Watches22New 200 Meter Dive Watches.27Available Now with Free Shipping32www.FreestyleUSA.com Shark Dive Watches18Meet the ultra-durable Ballistic Diver.39Free Shipping on all Dive Watches.34www.FreestyleUSA.com Freestyle Dive Watches22New Military Grade Nylon Bands30Shop the Ballistic Diver Now.29www.FreestyleUSA.com Shark Dive Watches18New Men's Dive Style Watches28Shop the Ballistic Diver Collection.36www.FreestyleUSA.com

10. Dive Collection Ad Description line 1 Description line 2 Display URLDestination URL Freestyle Dive Watches22Browse the Dive Watch Collection32Free Ground Shipping on all orders.35www.FreestyleUSA.com http://www.freestyleusa.com/dive.html 200 Meter Dive Watches22Free Ground Shipping on affordable34Freestyle Dive Style watches.29www.FreestyleUSA.com Shark Dive Watches18Shop the Freestyle Hammerhead XL32Available now with Free Shipping.34www.FreestyleUSA.com Freestyle Dive Watches22Choose from 11 Reliable Styles30available with Free Ground Shipping.36www.FreestyleUSA.com Shark Dive Watches18New Men's Dive Style Watches28Shop the Freestyle Dive Collection.35www.FreestyleUSA.com

11. Ballistic Diver The Ballistic Diver Ad Description line 1 Description line 2 Display URLDestination URL Shark Dive Watches18Introducing the New Ballistic Diver.36Shop Now for Free Ground Shipping.34www.FreestyleUSA.com http://www.freestyleusa.com/dive/ballistic-diver.html Freestyle Dive Watches22New 200 Meter Dive Watches.27Available Now with Free Shipping32www.FreestyleUSA.com Shark Dive Watches18Meet the ultra-durable Ballistic Diver.39Free Shipping on all Dive Watches.34www.FreestyleUSA.com Freestyle Dive Watches22New Military Grade Nylon Bands30Shop the Ballistic Diver Now.29www.FreestyleUSA.com Shark Dive Watches18New Men's Dive Style Watches28Shop the Ballistic Diver Collection.36www.FreestyleUSA.com

12. Tide Collection Ad Description line 1 Description line 2 Display URLDestination URL Freestyle Tide Watches22Sunrise, Sunset and Tide Data29for 150 Beaches Worldwide25www.FreestyleUSA.com http://www.freestyleusa.com/tide.html Shark Tide Watches18The Original Surf Watch23Shop now for Free Ground Shipping33www.FreestyleUSA.com Shark Freestyle Tide Watches28Pre-Programmed for 150 Beaches30Go for it now with Free Shipping.33www.FreestyleUSA.com Freestyle Tide Watches22Tide data for Surfing and Fishing33Free Ground Shipping on all orders.35www.FreestyleUSA.com Shark Tide Watches18 Browse the Mariner Tide Collection27Order now with Free Ground Shipping35www.FreestyleUSA.com