1. GUEST SATISFACTION WITH THE CRIKVENICA RIVIERA BASIC TOURISM PRODUCT RADE KNEŽEVIĆ, Ph.D., Professor MARINA BARKIĐIJA, M. Econ., Assistant SUZANA JAKUPI, M. Econ Faculty of Tourism and Hospitality Management, Opatija 1

2. ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of Life University of Rijeka, Faculty of Tourism and Hospitality Management Opatija TITLE Text …. 2

3. ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of Life University of Rijeka, Faculty of Tourism and Hospitality Management Opatija In the overall tourism product of the Crikvenica Riviera, the share of “sun and sea” is higher than 85%. 3 The Crikvenica Riviera tourism also records a substantial share of transit tourism

4. ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of Life University of Rijeka, Faculty of Tourism and Hospitality Management Opatija Stagnation as a stage in the life cycle of tourism destination product 4

5. ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of Life University of Rijeka, Faculty of Tourism and Hospitality Management Opatija 5 FREQUENCY OF VISITING CRIKVENICA RIVIERA SelceCrikvenicaDramaljTotal Domestic tourists Foreign tourists Domestic tourists Foreign tourists Domestic tourists Foreign tourists Domestic tourists Foreign tourists First time91614543232693 More than one time 211331316858 34.2%33.3%4.22% Loyalty Satisfaction

6. ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of Life University of Rijeka, Faculty of Tourism and Hospitality Management Opatija 6 TOURISTS INTENDING TO RETURN IN 2015 SelceCrikvenicaDramaljTotal Domestic tourists Foreign tourists Domestic tourists Foreign tourists Domestic tourists Foreign tourists Domestic tourists Foreign tourists Yes6157422121569 No090201012 Maybe42324215941 45.5% 6.5% 27.0%

7. seasonality ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of Life University of Rijeka, Faculty of Tourism and Hospitality Management Opatija 7 NUMBER OF INTENDED REPEAT VISITS TO THE CRIKVENICA RIVIERA IN 2015 SelceCrikvenicaDramaljTotal Domestic tourists Foreign tourists Domestic tourists Foreign tourists Domestic tourists Foreign tourists Domestic tourists Foreign tourists Once a year 515 476252687 Twice a year 420603411 Several times a year 22120236 Length of Stay

8. ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of Life University of Rijeka, Faculty of Tourism and Hospitality Management Opatija 8 MEANS OF TRANSPORT USED FOR TOURIST ARRIVALS/ DEPARTURES SelceCrikvenicaDramaljTotal Domestic tourists Foreign tourists Domestic tourists Foreign tourists Domestic tourists Foreign tourists Domestic tourists Foreign tourists Car 12 177173436117 Airplane 05030008 Bus 41221103626 Railway 00000000 82.7%

9. ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of Life University of Rijeka, Faculty of Tourism and Hospitality Management Opatija 9 TOURIST TRAVEL MOTIVES SelceCrikvenicaDramaljTotal Domestic tourists Foreign tourists Domestic tourists Foreign tourists Domestic tourists Foreign tourists Domestic tourists Foreign tourists Passive vacation, relaxation 8 16 17 63 3 29 28 108 Favorably prices 23317166685 Natural beauty 311129220660 The secondary motives are experiences and, significantly, the vicinity of the destination.

10. ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of Life University of Rijeka, Faculty of Tourism and Hospitality Management Opatija 10 SOURCES OF INFORMATION ABOUT THE DESTINATION SelceCrikvenicaDramaljTotal Domestic tourists Foreign tourists Domestic tourists Foreign tourists Domestic tourists Foreign tourists Domestic tourists Foreign tourists Web6117464291786 Previous stay 41816261423 Relatives and friends recomme ndation 3722218637

11. ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of Life University of Rijeka, Faculty of Tourism and Hospitality Management Opatija 11 TOURIST ACTIVITIES swimming and enjoying local cuisine, excursions, walking, shopping and sightseeing visits to museums and exhibitions, concerts, events, tennis, fishing

12. ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of Life University of Rijeka, Faculty of Tourism and Hospitality Management Opatija 12 TOURIST SATISFACTION WITH THE CRIKVENICA RIVIERA TOURISM PRODUCT natural attractions and scenery, peace and quiet, safety and security, and comfortable accommodation availability of sports facilities and activities, entertainment, shopping experience, presentation of cultural heritage and guided tours and excursions

13. ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of Life University of Rijeka, Faculty of Tourism and Hospitality Management Opatija 13 TOURISTS’ COMPLIMENTS, COMMENTS AND SUGGESTIONS The hotel Villa Aurora is synonymous with excellence. A strong feeling of nostalgia for “Crikvenica as it once was” At least one destination on the Crikvenica Riviera should provide various forms of entertainment, activities, music, concerts and events throughout the year;

14. ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of Life University of Rijeka, Faculty of Tourism and Hospitality Management Opatija 14 CONCLUSION; inclusion of the following elements into the tourism product the advantages of the geographic position - the Crikvenica Riviera lies half way between the main emissive regions and the destinations on the Southern Adriatic coast the attractions and attractiveness of the wider region, especially the mountainous hinterland

15. Thank you for your attention! MARINA BARKIĐIJA, M. Econ., Assistant Faculty of Tourism and Hospitality Management, Opatija E-mail: marinab@fthm.hr 15