1. Professor McElhaney 20 April 2009 Who is this social entrepreneur?

3.  Stefan, you owe a 9-year old Girl Scout $12!

4.  Mili?  Jessica?  Toms Shoes' model is sell a pair, give a pair away  To date, Blake has given away 140,000 pairs of shoes in U.S., Argentina, Ethiopia & South Africa.  This year, expects to donate 300,000 pairs of shoes, bring in $13 million in sales & work toward his goal of eradicating podoconiosis in Ethiopia, a deforming foot disease caused by walking barefoot in silica-rich soil. Blake Mycoskie

5.  Green-Marketing Revolution Defies Economic Downturn  Datamonitor shows 458 launches in 2009 of CPG products that claim to be sustainable, environmentally friendly or "eco-friendly."  If that pace holds, it will 3X number of green launches last year, which in turn was 2X the number in 2007.  Seventh Generation CEO Jeffrey Hollender said his company's sales were up 50% last year and 20% in March year over year despite Clorox, Church & Dwight and now SC Johnson entering the space.

9.  What is the crux of the issue between Russell Athletic & the UCs?  In your opinion, how has Russell handled the situation to-date?  What are the key risks % opportunities for Russell and the UC system?  What role has Students Against Sweatshops, The Fair Labor Association (FLA), and the Workers Rights Consortium (WRC) played in the discussions between the UC system & Russell Athletic?  What steps do you think the UC system should take?

10.  In teams, develop set of recs for Russell  Crisis management & communications  CSR strategy  Reputational repair

11.  We recommended to the UC President that we not renew the Russell contract  Impact of CSR?  11 campuses, no product  Brand & reputation  Being the subject of this teaching case  Recruitment & retention