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TOMS Shoes Lauren Bush
What is TOMS? For-profit company in Santa Monica, CA 2006, Blake Mycoskie Shoes based off of Argentinas alpargata Shoes for Tomorrow Project September 2010, gave away 1,000,000 shoes
Creative Concept GIVE Opportunity Education Comfort Most importantly, Shoes
Target Audience Women Ages 14-30 Fashion conscious Want to make a difference
Magazine Ad GIVE Shoes. GIVE Opportunity. With every pair you purchase, TOMS will give a new pair of shoes to a child in need. One for One.
Magazine Ad Teen Vogue Seventeen Cosmopolitan People In Style
Media Planning and Buying Pulsing Strategy Traditional: 85% Print Billboard Television Non-traditional: 15%
Non-traditional Media Sidewalk stickers for A Day Without Shoes Smart phone app: Design your own shoes Graffiti in big cities
Jenny Baker, Adrienne Yu, and Kaia Partin TOMS S HOES.
TOMS SHOES One for One With every pair you purchase, TOMS will give a pair of new shoes to a child in need.
Toms 4A1C0913 Phyllis. Introduction Company overview Company slogan-One for One Company products-shoes.
TOMS A UNIQUE MARKETING STORY. BACKGROUND Blake Mycoskie created TOMS shoes four years ago Contestant on Amazing Race Simple message: With every pair.
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Gowalla Check-Ins to Help Drive Shoe Donations Brands: AT&T and TOM Shoes Campaign: Supporters were invited to design their own virtual pair of Toms Shoes.
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