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TOMS Shoes Lauren Bush
What is TOMS? For-profit company in Santa Monica, CA 2006, Blake Mycoskie Shoes based off of Argentinas alpargata Shoes for Tomorrow Project September 2010, gave away 1,000,000 shoes
Creative Concept GIVE Opportunity Education Comfort Most importantly, Shoes
Target Audience Women Ages 14-30 Fashion conscious Want to make a difference
Magazine Ad GIVE Shoes. GIVE Opportunity. With every pair you purchase, TOMS will give a new pair of shoes to a child in need. One for One.
Magazine Ad Teen Vogue Seventeen Cosmopolitan People In Style
Media Planning and Buying Pulsing Strategy Traditional: 85% Print Billboard Television Non-traditional: 15%
Non-traditional Media Sidewalk stickers for A Day Without Shoes Smart phone app: Design your own shoes Graffiti in big cities
Celeste Corona National Ad Campaign Evaluation
The Waste Reduction Toolkit and SWMCB Communications Workshop SWMCB Board Meeting September 28, 2011.
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Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall
TOMS shoes: Combining Social Consciousness and profit
TOMS A UNIQUE MARKETING STORY. BACKGROUND Blake Mycoskie created TOMS shoes four years ago Contestant on Amazing Race Simple message: With every pair.
Market Plan By: Jessica Bender and Eva Cybulski. Our mission is to provide quality, light-weight shoes, and with our non-profit subsidiary, engage in.
AIM Consulting Amber Chiles, Megan Florez, and Iryna Kuchurivska.
Media Plan Nike + Ipod.
Gowalla Check-Ins to Help Drive Shoe Donations Brands: AT&T and TOM Shoes Campaign: Supporters were invited to design their own virtual pair of Toms Shoes.
Hisham BinSefrah What is the goal of Niveas global brand campaign? The goal of Niveas global brand campaign is to create a unified brand appearance.
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Copyright 2006 – Biz/ed Guerrilla Marketing.
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