1. TOMS Shoes Lauren Bush

2. What is TOMS? For-profit company in Santa Monica, CA 2006, Blake Mycoskie Shoes based off of Argentinas alpargata Shoes for Tomorrow Project September 2010, gave away 1,000,000 shoes

3. Creative Concept GIVE Opportunity Education Comfort Most importantly, Shoes

4. Target Audience Women Ages 14-30 Fashion conscious Want to make a difference

5. Billboard

6. Magazine Ad GIVE Shoes. GIVE Opportunity. With every pair you purchase, TOMS will give a new pair of shoes to a child in need. One for One.

7. Magazine Ad Teen Vogue Seventeen Cosmopolitan People In Style

8. Media Planning and Buying Pulsing Strategy Traditional: 85% Print Billboard Television Non-traditional: 15%

9. Non-traditional Media Sidewalk stickers for A Day Without Shoes Smart phone app: Design your own shoes Graffiti in big cities

10. Non-traditional Media