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TOMS Shoes Lauren Bush. What is TOMS? For-profit company in Santa Monica, CA 2006, Blake Mycoskie Shoes based off of Argentinas alpargata Shoes for Tomorrow.

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Presentation on theme: "TOMS Shoes Lauren Bush. What is TOMS? For-profit company in Santa Monica, CA 2006, Blake Mycoskie Shoes based off of Argentinas alpargata Shoes for Tomorrow."— Presentation transcript:

1 TOMS Shoes Lauren Bush

2 What is TOMS? For-profit company in Santa Monica, CA 2006, Blake Mycoskie Shoes based off of Argentinas alpargata Shoes for Tomorrow Project September 2010, gave away 1,000,000 shoes

3 Creative Concept GIVE Opportunity Education Comfort Most importantly, Shoes

4 Target Audience Women Ages Fashion conscious Want to make a difference

5 Billboard

6 Magazine Ad GIVE Shoes. GIVE Opportunity. With every pair you purchase, TOMS will give a new pair of shoes to a child in need. One for One.

7 Magazine Ad Teen Vogue Seventeen Cosmopolitan People In Style

8 Media Planning and Buying Pulsing Strategy Traditional: 85% Print Billboard Television Non-traditional: 15%

9 Non-traditional Media Sidewalk stickers for A Day Without Shoes Smart phone app: Design your own shoes Graffiti in big cities

10 Non-traditional Media


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