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“Mutual Cooperation to Common Success”. Company presentation FMS established on 2001. Previous pharmaceutical experience of staff since 1992. 1993 Triviumfarm.

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Presentation on theme: "“Mutual Cooperation to Common Success”. Company presentation FMS established on 2001. Previous pharmaceutical experience of staff since 1992. 1993 Triviumfarm."— Presentation transcript:

1 “Mutual Cooperation to Common Success”

2 Company presentation FMS established on 2001. Previous pharmaceutical experience of staff since 1992. 1993 Triviumfarm – medicine wholesale company.

3 Present activities Business planning Product marketing Staff recruitment, hiring, consulting

4 What FMS can do for your Company? Benefits of retaining the services of FMS 1. Ensure establishment of contacts with most suitable local medicine-wholesalers. 2. Provide frequent representation of your Company in the area 3. Select the Customer Groups that give most profitableness to negotiated contracts 4. Reduce cost of sales 5. Provide immediate access to key Healthcare Institutions within the area(State Drug Agency, Drug price Agency, Advertising control inspection etc.). 6. Apply extensive marketing, sales and strategic planning experience to your Company with less cost of than permanent employees. 7. Function as an extension of your Sales Department with direct support from our management. 8. Allow your company to reallocate existing personnel resources to other important programs and projects. 9. Provide Monthly Status Reports - Negotiation Reports & Itinerary FMS will not represent competitive manufacturers

5 We structure a very precise and focused program for our clients. After careful analysis of a prospective client's circumstances and resources, including discussions with key management personnel, we structure charges that cover those services that are specifically recognized as necessary to the achievement of mutually accepted goals and objectives. We do not charge fees to cover extraneous overhead costs which have no direct influence on our efforts on behalf of the client. Expenses are closely monitored and incurred only after the client authorization. FMS is your partner in modern medical marketing What makes FMS different than most other Medical Marketing companies within the area ? “Mutual Cooperation to Common Success”

6 Information from: Opinion leaders and Professional Associations, Helatcare Institutions, primary care groups, Patient groups and patient support associations Qalitative unstructured research Data analysis and interpretation Current market needs and opportunities Product differentiation and positioning Product Strategy Qalitative structured research Market structure, current and potential trends, competitor analysis, gap analysis Desk research,database analysis, sample analysis, ally mapping We offer market development and product strategy by understanding of the background technology of a product, viewing it in the context of market structure and need, that is fundamental to product differentiation, acceptance and use. FMS in cooperation with producer Report to client for confirmation How do FMS work ?

7 FMS relations with customers Client producer FMS Local wholesale companies Goods Payments for the goods End users Marketing activities Orders Cooperation agreement Awareness in product sales

8 Main therapeutic areas presented Rp 4 + 2 NSAID, antibiotics, cardiology OTC 6+ 1 NSAID Food supplements 2

9 Main target groups covered: General practicioners,internists – 2145 Cardiologists - 80 Dermatologists - 112 Anaesthes./reanimatologists - 72 Surgeons – 412 Urologists – 80 Oncologists - 21 Hospitals - 169 Pharmacies - 840 Present activities

10 Present situation Coverage of Latvia by medical representatives of FMS Riga- 2 representatives Liepāja- 1- 1/2 time representative Valmiera- 1 -1/2 representative Daugavpils- 1-1/2 time representative Ventspils- 1- 1/2 time representative Daugavpils Liepāja Ventspils Riga Valmiera

11 Product marketing- main achievements Xcustomer sales development 1999200020012002 IMS data

12 X customer sales development by therapeutic class - doxycycline 2000 2001 2002 FMS marketed product IMS data

13 “Mutual Cooperation to Common Success”


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