1. Shortening is ice cream? The food in ads would not taste very good if you ate it... Did you ever wonder why the food on the restaurant menu looks so much better than what the waitress brings to the table? FOOD STYLING!!! Copyright © Texas Education Agency, 2012. All rights reserved. Images and other multimedia content used with permission. 1

2. Some other “Tricks of the Trade” Glycerin makes glasses look frosted cold when it is sprayed on the outside. Copyright © Texas Education Agency, 2012. All rights reserved. Images and other multimedia content used with permission. 2

3. Meat has grill marks painted on and it is often photographed cold. Copyright © Texas Education Agency, 2012. All rights reserved. Images and other multimedia content used with permission. 3

4. Rolls and Breads: Covered in varnish or shellac Copyright © Texas Education Agency, 2012. All rights reserved. Images and other multimedia content used with permission. 4

5. Whipped cream is shaving cream mixed with vanilla frosting… Copyright © Texas Education Agency, 2012. All rights reserved. Images and other multimedia content used with permission. 5

6. All foods are photographed cool or cold, even syrups… Copyright © Texas Education Agency, 2012. All rights reserved. Images and other multimedia content used with permission. 6

7. Styling Tips: Pancakes Don’t use real syrup it will make the pancakes look dark and nasty. Motor oil works better than syrup. Spray pancakes with a fabric protector to keep them from absorption. I

8. Styling Tips Coffee is not really coffee…instead mix gravy coloring with water. Real coffee has oil which can be caught on camera. Ice cubes: use plastic/acrylic, spray with dulling spray and water spray.

9. Styling Tips: Breakfast Cereal Putting cereal in milk makes it soggy. Cut a false bottom of white cardboard that can be inserted in the bowl to rest about an inch from the top. Pour white glue (Elmer’s, PVA, cream cheese) over surface. Drizzle glue in and around the cereal to stimulate milk.