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Vision 2050 The new agenda for business SINTEF BYGGFORSKDAG Trondheim, 19. juni 2013 Idar Kreutzer, adm.dir i Finans Norge.

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Presentation on theme: "Vision 2050 The new agenda for business SINTEF BYGGFORSKDAG Trondheim, 19. juni 2013 Idar Kreutzer, adm.dir i Finans Norge."— Presentation transcript:

1 Vision 2050 The new agenda for business SINTEF BYGGFORSKDAG Trondheim, 19. juni 2013 Idar Kreutzer, adm.dir i Finans Norge

2 A collaborative effort involving 29 companies

3 Growth: The world population is increasingly urban Global population by type of area and by region – 1950-2050 Source: UN Population Division, World Population Prospects: The 2008 Revision, 2008

4 Growth: The global middle class is rapidly expanding About 800 million people will join the middle class in low and middle income countries

5 Degradation: Greenhouse gas emissions keep rising GHG are projected to grow by a further 52% to 2050, resulting in an increase in global temperature in the range of 1.7-2.4° C, leading to increased heat waves, droughts, storms and floods, resulting in severe damage to key infrastructure and crops

6 Degradation: Environmental degradation jeopardizes people’s quality of life Over the past half century 15 of the 24 ecosystem services have been degraded according to the Millennium Ecosystem Assessment

7 Meeting human demands within the ecological limits of the planet Meeting the dual goals of sustainability High human development and low ecological impact Source: © Global Footprint Network (2009). Data from Global Footprint Network National Footprint Accounts, 2009 Edition; UNDP Human Development Report, 2009

8 Pathway to 2050

9 TODAY The pathway to Vision 2050 To a sustainable world in 2050 From business-as-usual

10 TODAY The pathway to Vision 2050 To a sustainable world in 2050 From business-as-usual

11 2050 TODAY The pathway to Vision 2050 To a sustainable world in 2050 From business-as-usual

12 2050 TODAY The pathway to Vision 2050 To a sustainable world in 2050 From business-as-usual

13 Buildings Vision for 2050 Close to zero net energy buildings Turbulent teens Turning the market toward energy efficiency Transformation time Smarter buildings, wiser users Source: WBCSD, Energy Efficiency in Buildings, 2008 Players and practices in the building market System integration is key to achieving energy efficiency in buildings

14 Energy and power Vision for 2050 Secure and sufficient supply of low-carbon Turbulent teens Tilting and leveling the playing field for energy Transformation time Greenhouse gas emissions peak and decline Source: International Energy Agency, World Energy Outlook 2009, © OECD/IEA 2009 World abatement of energy-related CO2 emissions in the 450 scenario A new energy mix to reduce CO 2 emissions

15 It should happen…

16 Materials Vision for 2050 Not a particle of waste Turbulent teens Doing more with less Transformation time Closing the loop Source: WBCSD An alternative material life cycle Eliminating waste by closing the material loop

17 Ecological estimates: Getting to one planet by the end of the 2050s Vision 2050 ecological footprint against business-as-usual How many Earths do we use? Source: Global Footprint Network and WBCSD Vision 2050, 2010

18 Business domains for the next decade – Opportunities and overlaps

19 Building & transforming cities: The development of cities presents significant opportunities Estimates suggest that by 2030 US$ 40 trillion will need to be invested in urban infrastructure worlwide

20 Four categories of cities with different attributes and prospects Brown (e.g. London, Seoul) Green (e.g. Masdar, Dongtang) Red (e.g. Mumbai, Soweto) Blue (e.g. Dhaka, New Orleans)

21 Transportation infrastructure: Building new infrastructure and vehicles, developing innovative technologies Source: European Telecommunications Standards Institute (www.wtsi.org) Intelligent transportation systems (ITS)

22 Leadership for sustainability Sustainability is the single biggest business opportunity of the 21st century The most important thing I have learned since becoming CEO is context. It’s how your company fits with the world and how you respond to it. Jeff Immelt, CEO The General Electric Company Harold Lee Scott, Jr, former CEO Wal-Mart

23 Næringslivets fremtidige vinnere er de som i strategien for sin kjernevirksomhet forener globale samfunns- og miljømessige utfordringer med egen lønnsom vekst.


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