1. Website Conversion Architecture www.Mequoda.com | slide 1 © 2009 Mequoda Group, LLC 12 Skills for Making Money Online Don Nicholas Managing Partner, Mequoda Group, LLC Chief Architect, Mequoda Wordpress Systems Editor-in-Chief, Mequoda Daily Network. The Mequoda Method Don Nicholas Managing Partner, Mequoda Group, LLC Chief Architect, Mequoda Wordpress Systems Editor-in-Chief, Mequoda Daily Network

2. Website Conversion Architecture www.Mequoda.com | slide 2 © 2009 Mequoda Group, LLC Mequoda Method Case Studies

3. Website Conversion Architecture www.Mequoda.com | slide 3 © 2009 Mequoda Group, LLC 12 Skills for Making Money Online Online Market Analysis Search Engine Optimization Website Conversion Architecture Online Content Management PR & Link Building Email Newsletter Marketing Landing Page Optimization Digital Product Development Social Media Marketing Structuring Online Jobs Key Metric Analysis Business Plan Development

4. Website Conversion Architecture www.Mequoda.com | slide 4 © 2009 Mequoda Group, LLC Converting Visitors into Email Subscribers Mequoda Method Skills Website Architecture and Design

5. Website Conversion Architecture www.Mequoda.com | slide 5 © 2009 Mequoda Group, LLC The Yellow Brick Road OFIEs, OFINs and Floaters OH MY!

6. Website Conversion Architecture www.Mequoda.com | slide 6 © 2009 Mequoda Group, LLC Attraction Conversion Architecture

7. Website Conversion Architecture www.Mequoda.com | slide 7 © 2009 Mequoda Group, LLC Mequoda System Economics Email Circulation92,855 Revenue per Subscriber$12 Total System Revenue$1,126,564

8. Website Conversion Architecture www.Mequoda.com | slide 8 © 2009 Mequoda Group, LLC Conversion Rate Impact on Email Circulation

9. Website Conversion Architecture www.Mequoda.com | slide 9 © 2009 Mequoda Group, LLC Basic Webpage Archetypes

10. Website Conversion Architecture www.Mequoda.com | slide 10 © 2009 Mequoda Group, LLC Attraction Conversion Architecture

11. Website Conversion Architecture www.Mequoda.com | slide 11 © 2009 Mequoda Group, LLC Organic Conversion Architecture

12. Website Conversion Architecture www.Mequoda.com | slide 12 © 2009 Mequoda Group, LLC Home Landing Page

13. Website Conversion Architecture www.Mequoda.com | slide 13 © 2009 Mequoda Group, LLC Glossary Index Landing Page

14. Website Conversion Architecture www.Mequoda.com | slide 14 © 2009 Mequoda Group, LLC Keyword Index Landing Page

15. Website Conversion Architecture www.Mequoda.com | slide 15 © 2009 Mequoda Group, LLC Author Index Landing Page

16. Website Conversion Architecture www.Mequoda.com | slide 16 © 2009 Mequoda Group, LLC Tag Landing Page

17. Website Conversion Architecture www.Mequoda.com | slide 17 © 2009 Mequoda Group, LLC Topic Landing Page

18. Website Conversion Architecture www.Mequoda.com | slide 18 © 2009 Mequoda Group, LLC Author Landing Page

19. Website Conversion Architecture www.Mequoda.com | slide 19 © 2009 Mequoda Group, LLC Marketplace Landing Page

20. Website Conversion Architecture www.Mequoda.com | slide 20 © 2009 Mequoda Group, LLC Rapid Conversion Landing Page

21. Website Conversion Architecture www.Mequoda.com | slide 21 © 2009 Mequoda Group, LLC Article Landing Page

22. Website Conversion Architecture www.Mequoda.com | slide 22 © 2009 Mequoda Group, LLC Download Up Sell Page

23. Website Conversion Architecture www.Mequoda.com | slide 23 © 2009 Mequoda Group, LLC Template Inventory Checklist

24. Website Conversion Architecture www.Mequoda.com | slide 24 © 2009 Mequoda Group, LLC Mequoda Wordpress Plugins and Applications Plugins Mequoda Auto Tagger Mequoda Conference Registration Mequoda Email Contact Mequoda Order Flow Mequoda Previous Next Post Link Mequoda Registration Mequoda Source Tracking Mequoda Transaction Tracker Mequoda WhatCounts Collector Applications Google Custom Search Google Analytics Google Adwords Google Optimizer What Counts EMS Delivery Monitor PayPal CC Processing Excel Reporting

25. Website Conversion Architecture www.Mequoda.com | slide 25 © 2009 Mequoda Group, LLC Mequoda Daily User Task Flow Map Show the A and B

26. Website Conversion Architecture www.Mequoda.com | slide 26 © 2009 Mequoda Group, LLC Mequoda Daily User Task Flow Map – Page 2 Show the A and B

27. Website Conversion Architecture www.Mequoda.com | slide 27 © 2009 Mequoda Group, LLC Mequoda Daily User Task Flow Map – Page 3 Show the A and B

28. Website Conversion Architecture www.Mequoda.com | slide 28 © 2009 Mequoda Group, LLC Attraction Conversion Architecture

29. Website Conversion Architecture www.Mequoda.com | slide 29 © 2009 Mequoda Group, LLC Thank You Don Nicholas, Managing Partner Mequoda Group, LLC Don@Mequoda.com (508) 358-9689 530 Wood Street Bristol, RI 02809 http://www.Mequoda.com