© 2015 Watermelon Mountain Web Marketing 1. America’s SBDC Annual Conference San Francisco, CA September 10, 2015 © 2015 Watermelon Mountain Web Marketing2.

America’s SBDC Annual Conference San Francisco, CA September 10, 2015 © 2015 Watermelon Mountain Web Marketing2 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One for Dummies Facebook Marketing All-in-One for Dummies Watermelon Mountain Web Marketing info@watermelonweb.com 505-344-4230

What We’ll Discuss Today  Putting mobile marketing in context  Understanding the mobile market  Distinguishing mobile-only, responsive design, and app alternatives  Helping businesses appear in mobile search  Advertising in a mobile environment  Assessing results with analytics  Reviewing options for mobile sites  Building a mini-mobile site in real-time! 3 © 2015 Watermelon Mountain Web Marketing 3

Be A Guerrilla Marketer  Keep it simple  Not a choice: Google “requires” mobile-friendliness  When mobile makes the most sense Local businesses Tourism & hospitality Price comparison/shopping Consumer decisions on-the-fly 4

Why Mobile Matters  71% of users are more likely to purchase a product or service from a mobile-friendly site  Mobile sales now = 30% of US web sales  Smartphone and tablet penetration are increasing rapidly  Shoppers are comparing prices online  Mobile searchers are opportunists, looking for convenience and proximity © 2015 Watermelon Mountain Web Marketing5

The Mobile Reality Source: http://www.slideshare.net/wearesocialsg/digital-social-mobie-in-2015?related=1 6

Advantages of Mobile Sites 11  Clients rank higher in mobile search results  Information available exactly when people are looking for it  Site appears “properly” and quickly  Mobile sites use a simpler and different navigation  Mobile sites make it easy to “tap” to call, compare prices, and purchase  Can direct to full site © 2015 Watermelon Mountain Web Marketing

Mobile Friendly Sites 12  Optimize with mobile friendly search terms  Streamline menu  Quick load time  Click-to-call  Click-to-share on social media  Store locator directions, maps  QR codes  Mobile coupons © 2015 Watermelon Mountain Web Marketing 12

Suggested Process  Decide what kind of mobile presence a client needs  Mobile Options Responsive design for existing site A separate mobile-only site Selling from a mobile environment Proprietary mobile app  Mobile marketing is only part of online marketing. Online marketing is only part of a total marketing plan. 15© 2015 Watermelon Mountain Web Marketing15

Mobile: Instantly available App: Requires download and install from App Marketplace Mobile: Compatible Across Devices App: Require separate app for each type of device Mobile: Updates can be accessed instantly App: User must download update to view Mobile: Found in search results App: Only found in App store Mobile: Time and cost-effective App: Ongoing development and testing © 2015 Watermelon Mountain Web Marketing Mobile Website vs. App 19

© 2015 Watermelon Mountain Web Marketing When Does an App Make Sense?  Interactivity/Gaming  Regular usage/personalization  Complex calculations or reporting  Native functionality or processing required  No connection required 20

Many Ways to Go Mobile 21  Responsive design on primary site  Google mobile resources www.google.com/think/multiscreen www.google.com/think/multiscreen  GoMobi –7 days free trial, offered by many hosting companies starting at ~ $1.00/mo  Dudamobile – free limited version or Premium plans from $7.20/mo (annual plan), $9.99/month-to-month, or $159 Site for life  WordPress Plugin https://wordpress.org/plugins/wordpress-mobile-pack/  Proprietary apps (not recommended for most biz)  See handout for list of mobile site builders © 2015 Watermelon Mountain Web Marketing 21

Mobile SEO Issues Dedicated mobile site (m.mysite.com) optimization is separate from normal search engine optimization  Location Based  Gain insight to mobile user intent Potential query categories that show intent ○ Informational (“I want to learn…” ○ Transactional (“I want to perform the activity…”) ○ Navigational (“I want to go to a specific page.”) ○ Branded/non-branded terms ○ Local/geo terms (location, map, offers, etc.)  Refine mobile metrics ○ Try to get a sense of mobile user behavior through analytics ○ Make necessary edits to keyword and mobile page content to improve visibility. 22© 2015 Watermelon Mountain Web Marketing22

Mobile Advertising Options 23  Can select mobile option for PPC through Google AdWords or Yahoo/Bing  Special mobile ad networks for display (e.g., Airpush.com)  Mobile ads through social media apps  Text messaging campaigns  Challenges of mobile advertising  Which businesses should do this? © 2015 Watermelon Mountain Web Marketing23

Other Mobile Analytic Options © 2015 Watermelon Mountain Web Marketing  Localytics (Localytics.com) mobile and Web Usage reports. Free trial, paid options based on monthly active users.  Mixpanel (mixpanel.com) advanced analytics platform ever for mobile and the web. Free plan available.  Netbiscuits (Netbiscuits.com/mobile- analytics) Instant access to mobile data. Designed to use with desktop analytics. Free plan available. Example of Localytics Report 30

Build a Free Mini-Mobile Site for Your SBDC or Client 33 1. Use your notepad, laptop, or tablet with WiFi (if you don’t have one, partner with another participant who does) 2. Outline no more than 9 pages for your mini- mobile site for your SBDC 3. Go to dudamobile.com where you’ll create an account – let’s go step-by-step together © 2015 Watermelon Mountain Web Marketing 33

© 2015 Watermelon Mountain Web Marketing Summary of DudaMobile Plans Basic Features Analytics and Tracking Web Hosting on Amazon Cloud Community Support DudaMobile Domain (mobile.dudamobile.com/site/mysite) Duda Ads Premium Features (e.g. Click-to- Call) Analytics and Tracking Web Hosting on Amazon Cloud Email Support Custom Domain (m.mysite.com) No Duda Ads *Starting price Free - $0/moPremium - $7.20/mo* SOURCE: http://www.dudamobile.com/plan 56

Resources © 2014 Watermelon Mountain Web Marketing62 Jan Zimmerman Watermelon Mountain Web Marketing info@watermelonweb.com (505) 344-4230 watermelonweb.com/resources © 2015 Watermelon Mountain Web Marketing

How to rate the sessionHow to rate the session In the mobile app, select the workshop you attended.In the mobile app, select the workshop you attended. Select Rate session.Select Rate session. Enter your ratings and commentsEnter your ratings and comments Submit your rating.Submit your rating. Once you submit the rating, Press the button on the main dashboard.Once you submit the rating, Press the button on the main dashboard. Don’t forget to rate this workshop in the Conference APP © 2015 Watermelon Mountain Web Marketing 63

© 2015 Watermelon Mountain Web Marketing 1. America’s SBDC Annual Conference San Francisco, CA September 10, 2015 © 2015 Watermelon Mountain Web Marketing2.

Similar presentations

Presentation on theme: "© 2015 Watermelon Mountain Web Marketing 1. America’s SBDC Annual Conference San Francisco, CA September 10, 2015 © 2015 Watermelon Mountain Web Marketing2."— Presentation transcript:

Similar presentations

About project

Feedback

Log in

Auth with social network:

© 2015 Watermelon Mountain Web Marketing 1. America’s SBDC Annual Conference San Francisco, CA September 10, 2015 © 2015 Watermelon Mountain Web Marketing2.

Similar presentations

Presentation on theme: "© 2015 Watermelon Mountain Web Marketing 1. America’s SBDC Annual Conference San Francisco, CA September 10, 2015 © 2015 Watermelon Mountain Web Marketing2."— Presentation transcript:

Similar presentations

About project

Feedback