1. Integrating on- and off-line fundraising Nick Harris, NSPCC, UK 30 October 2014

2. Websites and microsites Online advertising – PPC/SEO, Affiliates, Banners Email marketing Text message/SMS – one-off donation, monthly donation, lead generation Third-party sites. eBay for Charity, Eventbrite, JustGiving, etc Apps and mobile/tablet marketing Social Media YouTube, VOD, Pre-roll ads, etc. What is digital?

3. How to approach digital Treat it the same as all other fundraising or marketing: Remember your fundraising basics. Audience, value exchange, propositions Don’t forget promotion. This isn’t Field of Dreams Don’t forget targets. What’s the goal? How will you measure it? What is success? The key difference is about the nature of the medium: Interactive. User journeys can’t be determined. Data. Mountains of information. Personalisation? Testing? Learning cycles? Immediacy. In seconds you can reach thousands of people with your message. 3

4. Digital Fundraising Team vision

5. “To enable the NSPCC to do digital fundraising” not “To do NSPCC’s digital fundraising” 5 Digital Fundraising Team vision

6. Two examples

7. 2011  2013 7 My biggest trend?

8. 58%  79% 8 My biggest trend?

9. 1/3 rd  2/3 rds 9 My biggest trend?

10. 10

11. What does this mean and how do we respond to it?

12. Good news!

13. Questions? Nick Harris, NSPCC, UK nick.harris@nspcc.org.uk