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VpCI™ Packaging Solutions VpCI Metalworking Products World Sales Meeting 2009.

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Presentation on theme: "VpCI™ Packaging Solutions VpCI Metalworking Products World Sales Meeting 2009."— Presentation transcript:

1 VpCI™ Packaging Solutions VpCI Metalworking Products World Sales Meeting 2009

2 Product Line Update Fastest Growing Chemical Market! New Applications: –Machining –Steel Industry –Rust Prevention New Technologies –Biobased products Integrated Solutions Approach

3 VpCI Metalworking Concepts Corrosion can and does occur during manufacturing No additional steps (cost, time) Ensures contamination-free process Ensures synergy between chemistries Easier to maintain Offers protection to equipment Many offer superior environmental attributes

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5 Metalworking Applications In Process –VpCI Coolants –VpCI Lubricants Oil Additives –In use or during lay-up –Engines, Hydraulic Systems, Gearboxes Rust Preventatives –Water-based (Cortec’s Strength) –Oil-based –Bio-based (Newest technologies)

6 Market Development Stage 1: MW Fluids as RP only –Using compatible metalworking fluids as rust preventatives (i.e. VpCI 377) prior to packaging –Using compatible metalworking fluids as intra-plant storage or stand alone rust preservatives Stage 2: Fully Integrated Functional Fluid –Using MW fluids as MW fluids, full integration –Offers full benefits as described before –Requires more technical analysis, testing to secure business, but loyalty results.

7 Developing Accounts Stage 1/Rust Preventatives –Develop process map/flow chart –Identify areas where rust is occurring, clean-up required, high costs –Identify all products used –Specifically look for products used solely for RP Often are dips immediately after machining operation –Suggest trials to ensure buy-in from customer –Utilize existing test reports and case histories –Offer comparative test if hasn’t already been conducted

8 Product Focus: Water-Based RP VpCI 316: Cu/Yellow Metals, very thin, indoor VpCI 337: Mistable, excellent migration, internal voids VpCI 377: Most versatile, indoor, multi-metal, wide dilution VpCI 378: Rough material surfaces, quenching applications (cast iron/cast Al) VpCI 379: Most applications now use 377, still used in some customer specs

9 Price Comparison Straight Costs VpCI 377 vs. –cost per gallon of VpCI 377 = $23 –use at 2.5%-20% conc. = $.57-$4.50 per gallon –cost to end-user = $.74-$5.85 per gallon sell price Hidden Costs –none Straight Costs Slushing Oil –$2.50 on up per gallon Hidden Costs –Messy cleanup –Environmental hazard –Removal required

10 After VpCI 377 Application

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12 Protected with VpCI 377

13 Rust Preventatives

14 VpCI-337 Application

15 Product Focus: Oil-Based RP VpCI-325: Bio- based, penetrant, lube, flagship RP, direct replacement for popular water-displacing products VpCI-329D: Medium to long term indoor storage (coils) VpCI-368/369D: Medium to long term sheltered outdoor Super Penetrant: Best penetrating oil, medium indoor

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20 Product Focus: Bio-Based RP Soybean Oil based –EcoLine Long Term Rust Preventative –BioCorr –EcoLine All Purpose Lubricant –Other EcoLine Products Canola Oil based –EcoLine 3220 –EcoLine 3690

21 Developing Accounts 2 Stage 2/Functional Fluids –Can grow from applications starting as stage 1 or can immediately implement integrated approach –Identify key functional properties of the fluid and the process: Temperature Speed Type of operation Critical features (lubricity, cooling, filter) MSDS/PDS for existing product including dilution used Physical/Mechanical/Chemical properties –Utilize existing test reports –Provide process chart with savings (time, steps, money) as clearly identified as possible to offset the per gallon cost objection.

22 Product Focus: In Process VpCI 344: Wet Tempering Cold rolled steel, lubricity, light machining VpCI 345: Semi-synthetic Semi-synthetic, medium duty machining VpCI 347: Soluble oil Soluble oil, heavy duty lubricity for machining, anti- weld (prevents fusing due to heat), excellent for drawing applications EcoLine Cutting Fluid: Soluble soya-oil

23 Ecoline Cutting Fluid Application

24 Product Focus: Oil Additives Engine oil M-529 – Lay-up or intermittent use (5%) Hydraulic oil VpCI-322 – Vapor phase protection, limited water contact (10%). VpCI-326 – Passes 1 micron filter, no water contact (10%).

25 Oil Additives

26 Product Focus: Gearbox Additives VpCI 322: Fogged in (full strength) or added at 5-7%. VpCI 329: Lay-up, 5-10% as additive.

27 Resources for Metalworking Many comparative test reports Case Histories Detailed recommendations from the lab

28 Strategy for Packaging Accounts 1.Develop Process Flow Chart 2.Identify step immediately before Packaging Often Cleaning 3.Identify scrap/repro/blasting areas 4.Identify fluids used as Rust Preventative 5.Identify machining fluids that need boost

29 Conclusions New resources exist for development of metalworking accounts Growth potential is large for liquids Packaging distributors need not be experts on liquids to be successful—start with existing PACKAGING customers!


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