1. Intercultural Comuncation Corporate and Professional Discourse Generational Discourse

2. Discourse Systems Collection of inter-related elements Beliefs (from common experiences) Relationships Communication (symbols of membership) Learning/Membership How they influence us Membership/Participation

3. Discourse Systems Simultaneous membership in multiple discourse systems Matter of ‘multiple identity’ UDS CDS National/Regional discourse systems Corporate and professional discourse systems Generational discourse systems

4. Discourse Systems Voluntary Discourse Systems Involuntary Discourse Systems Enculturation

5. ‘Generation Gap’ Activities Family Tree Generation Gap

6. What is a Generation? “A co-hort group whose length approximates the span of a phase of life and whose boundaries are fixed by peer personality.” Phase of life: dependence, activity, leadership, stewardship Peer personality: persona determined by common age, common beliefs and behavior, and perceived generational membership – most impacted by events that take place during dependence and activity phases

7. Generational Cycle Idealist Generation Indulged youth following secular crisis, inspires spiritual awakening, fragments into narcissistic adults, cultivates principle as midlifers Reactive Generation Underprotected and criticized youths during spiritual awakening, alienated adults, pragmatic midlife leaders

8. Generational Cycle Civic Generation Increasingly protected youth, comes of age overcoming secular crisis, unites into a heroic and achieving cadre of adults, builds institutions as midlifers Adaptive Generation Overprotected and suffocated youths, matures into risk-averse conformist adults, produces midlife arbitrator-leaders

9. Generations

10. Four American Generations Authoritarian 1914-1928 Depression/War 1929-1945 Baby Boom 1946-1964 Infochild 1965-1980

11. Authoritarian View of world dominated by war Broken ties with home countries Prohibition Socialization > anti-self-expression Print media, movies, radio Hierarchical face systems GI Generation

12. Depression/War Great Depression/WWII Changes in family life End of prohibition Self-reliance ‘I’ll never go hungry again!’ Socialization > self-regulation Type A personality News: Radio, Newsreels More compressed sense of time Transition from hierarchical face systems to more egalitarian ones Struggle for dominance Silent Generation

13. Baby Boom Born into wealth + shortages Cold war/ Nuclear age ‘Fractured time’ Vietnam War Anti-war Movement Civil Rights Movement Hippies Assassinations Drugs TELEVISION/MUSIC Socialization > self-expression Face systems > radical egalitarian/ ‘Relationships’ Anti-establishment/ Polemic individualism Boomers

14. Infochildren ‘Generation X’ Watergate ‘the postponed generation’ Socialization > Expertise ‘Atari’/Computers/Video games Single parent families ‘Smarter than their parents’ ‘Scary world’ Generation X

15. Millennial Generation Born 1982 to 2003 Columbine Post Cold War No clear enemies Ecstasy Test tube babies/Cloning Sex and the president Mobile Communication Millennial Generation

16. Future 9/11 and the War on Terror American Hegemony ‘Wearable technology’/ ‘Cyborgs’ Future

17. Fashion http://library.thinkquest.org/23440/generationlink.html G.I. Generation members looked for elegance, whilst Silent generation members looked for practicality. Baby boomers were ones to cast off the shackles of the previous generations to take on a frivolity and enjoy clothing - going to the extreme of the punk rocker eighties. Generation Xers have mellow tastes in fashion when compared to their parents, for they have realized that money isn't everything and extravagant fashion can end up looking rather tacky - this is seen with the short lived popularity of Grunge. It's moved towards a sleek chic look for the Millennial generation as they prepare for a new Millennium. What the Futuristic generation' taste in style will be is left up to the events that have yet to come.

18. Generations in Hong Kong Work in groups to determine the generations in Hong Kong, using the chart provided. Discuss the kinds of difficulties people from these different generations might have communicating and why. Time Magazine

19. Intergenerational miscommunication In family contexts In corporate contexts In political contexts In educational contexts ‘Aliens in the classroom’

20. Corporate contexts Authoritarians Look to good of organization Hierarchy Sensitive to challenges Depression/War Individual power and control Concern with time Baby Boom Personal freedom Anti-authority Infochild ‘Lifestyle’ Small teams Working from home