1. MNCASAs Prevention Initiative Demand the Change, Change of Heart Lindsay Gullingsrud, Cordelia Anderson www.demandthechange.org www.cordeliaanderson.comwww.cordeliaanderson.com;

2. Acknowledgments Thanks Amy K & SVPN & all of you This Initiative, is sponsored by the Minnesota Department of Health and supported by funding from the Centers for Disease Control and Prevention. – The contents are solely the responsibility of the authors and do not necessarily represent the official views of MDH or of the Centers for Disease Control and Prevention. Developed by Cordelia Anderson for MNCASA with MDH funds 2

3. Goals for Today Explain the rational for and basics of Demand the Change, Change of Heart Feature activities to date Engage you in dialogue about how to use this to mobilize communities & link to VOE Discuss/Identify related efforts Developed by Cordelia Anderson for MNCASA with MDH funds 3

4. Activism & Prevention Incorporating a % of effort into LT service & response plans for prevention is an ethical issue. What does in mean when we just focus on more services and ways to respond to the harm and not on fundamental social change Need to not only help people beat the odds, we need to change the odds Think about the area of your study/work and where ACTIVISM fits & what it means to you Developed by Cordelia Anderson for MNCASA with MDH funds 4

5. Developed by Cordelia Anderson www.cordeliaanderson.com 5 We live in a Culture of Cruelty in which Sexual Exploitation & Violence are Normalized Grand Theft Auto IV

6. Needs & Opportunities Need values as basis for the action Need to build on what was learned at the MN Summit and from all the Roundtables Need to engage member programs & others to mobilize communities Need to advance MDHs state SVP Plan SV throughout the lifespan as health/public health Keep identifying and nurturing champions Change social norms 6 Developed by Cordelia Anderson for MNCASA with MDH funds

7. Needs & Opportunities Need to build a much stronger movementNeed tools to assist others in mobilizationNeed a theme to mobilize around Need a way to challenge normalization & numbness of just the way it is Need to give voice to the outrage 7 Developed by Cordelia Anderson for MNCASA with MDH funds

8. Need a MBA: Movement Building, Action Initiative: A doable action the it that can: Challenge demand for children and women as sexual objects/commodities - things for others sexual use Ignite the political will and individual courage to take action against unhealthy social & gender norms, commoditization of sexuality and acceptance of the endemic of sexual harms Mobilize for equality, social justice, our collective sexual health – AN INVESTMENT IN PREVENTION 8 Developed by Cordelia Anderson for MNCASA with MDH funds

9. Demand the Change 9

10. Why Demand? Prevention involves addressing supply & demand Fighting demand, rather than focusing solely on reducing risk of victimization, is a shift in how problems and solutions are viewed Commercial sexual exploitation and pornography, but also in all forms of sexual abuse & violence with both individual and societal strategic levels. Demand is not only an issue in Demand the Change; Focus on those who perpetrate or profit To COUNTER DEMAND – Developed by Cordelia Anderson for MNCASA with MDH funds 10 Porn Free

11. Why Change with of Heart? Research Shows…. Values Matter As a basis for the Action Developed by Cordelia Anderson for MNCASA with MDH funds 11

12. Change of Heart Value the strength of heart (power with, not over) Value the feminine heart, & the masculine with heart In a time of politics of fear and hate, heart power Shift to a value of heartware over hardware 12 Developed by Cordelia Anderson for MNCASA with MDH funds

13. Change with HeART Heart is a value Change with HeART is a how > Change of heart (outcome) Arts are currently used in many efforts because of the power of the arts to: – Reach diverse communities – Give voice to those often not heard – Get past the head (pre-existing frames) and to the heart….. – Engage youth voices – Mobilize communities – Serve as a catalyst for action – Serve as a catalyst for change 13 Developed by Cordelia Anderson for MNCASA with MDH funds

14. Demand the Change – Change with HeART MN Summit: YouthThriveLIVE! MN Summit: Until Someone Wakes Up 14

15. Summit Students Arts Display 15

16. Art & Power of Stories Whoever tells the story defines the culture Dr. David Walsh Ping Chong Theater: Undesirable Elements Demand the Change Story Form – You tube – Creative depiction (photo, song, drawing, sculpture) 16 Developed by Cordelia Anderson for MNCASA with MDH funds

17. SAAM 2011 Developed by Cordelia Anderson for MNCASA with MDH funds 17

18. 30 Days of Demanding the Change, Change of Heart 18 Day 20: Connect with your local entertainment businesses and ask them what policies they have in place to prevent sexual violence. Day 13: Support J. Crews mailer that was sent out on April 5 th. Day 7: Spend today preventing the normalization of the term MILF in our culture. Day 5: Take a moment to educate others on the sexual objectification of women with our state sponsoring a team for the Lingerie Football League. Ask for them to not make this part of Minnesota sport culture. http://demandthechange.wordpress.com/blog/

19. I demanded the change (by)… Developed by Cordelia Anderson for MNCASA with MDH funds 19 http://www.youtube.com/watch?v=UNTImwoN7qI For some young people, bullying is an assault to be not just endured, but survived 5K Walk/Run for Sexual Violence Prevention Stevens County Violence Prevention Task Force Day 30: Cat in Minneapolis, MN demanded the change AND is continuing to inspire a change of heart because she shared her story on the Demand the Change, Change of Heart website.

20. Collect & Tell Stories 4 th grade with SBP I demanded the change when I saw/heard ….. student, parents, staff Frats, drinking & individual predators I demanded that parties on campus be safe by…. Demand Parties be safe (Duluth) 20

21. Voices of Experience Mobilize for Prevention 21 There are many groups but we can mobilize better beyond awareness & for prevention Survivors Parents of sexually abused children Partners of survivors Friends of survivors Those transformed from perpetration Employers Professionals who see the trauma Your stories/experience count

22. Build on the Efforts to Engage Boys & Men – Stories – Examples 22 Change with Heart for a Change of Heart

23. Men: Collect & Tell Stories Hunting for Bambi gift from hotel – what to do? When a porn video was offered as a gift demanded a change by … Invitation to stag party strippers part of the event – what to do? When I heard women were to be exploited as part of our entertainment, I demanded the change by… 23

24. The first ever, first annual Demand Change Project is a groundbreaking event that will take place in the USA and Europe for the purpose of educating and engaging men and the general public about the issue of sex-trafficking to decrease the demand for commercial sex and unite the male and female anti-human trafficking movements as a united front against the selling of human beings. May 13/14, 2011 www.MATOO.org; www.MATOO.org www.cordeliaanderson.com24

25. Your Stories I will/I have demand(ed) the change by….. I inspired a change of heart by…. Developed by Cordelia Anderson for MNCASA with MDH funds 25

26. We Can Build on Other Efforts to Engage Youth (think of the rip it out effort) To know, to feel, to experience the power of solutions, the power of their voice & their competence to act Their ability to make change Their experience, their perspective & their energy is needed – Collect their stories, examples of demanding change 26

27. We Can Build Momentum and Movement based on Solutions & Successes 27 Developed by Cordelia Anderson for MNCASA with MDH funds

28. Women play tackle football in tiny bra and underwear style uniforms during the half- time of mens sporting events. Lingerie Football League. www.cordeliaanderson.crg

29. DAY 5: DEMAND THE CHANGE AND NOT SUPPORT THE LFL Take a moment to educate others on the sexual objectification of women with our state sponsoring a team for the Lingerie Football League. Ask for them to not make this part of Minnesota sport culture. Yes that is right; the Minnesota Lingerie Football League is on the fast track to be part of sport culture here in Minnesota. The name announced on Monday for this team is the Minnesota Valkyrie-which now holds the LFL record in votes at 31,451. Developed by Cordelia Anderson for MNCASA with MDH funds 29

30. DAY 5: DEMAND THE CHANGE AND NOT SUPPORT THE LFL Sports are a serious business. In fact, it wasnt until 1972 when Title IX made it official for women to have equal access to athletic programs. This is what set the stage for the professional female athletic teams we see today. There is no doubt that women are serious athletes. So why would we sexually objectify these women? Are their strength, determination, athletic skills only appreciated and considered a form of entertainment when they are in their underwear? Lets support our women and take them seriously as athletes by demanding the change and not support the Lingerie Football League in Minnesota. You can demand the change AND create a change of heart by: Action: Write the stations and/or sponsors that are supporting this about how this sexually objectifies women and creates a sexually toxic environment for all Minnesotans Action: Speak up when you hear others say it is no big deal or it is just for fun or this is an opportunity for women to show their athleticism. Action: Post a statement on your social networking site about why you wont watch or support and encourage others to do the same. Action: Take a headline or picture about it and include it in your presentations. Encourage discussion as to why speaking out against this is related to sexual violence prevention. Action: The MNCASA prevention initiative Demand the Change, Change of Heart will be following this and providing more concrete actions steps-come back and follow this on our site. You can demand the change to where female athletes will be treated and respected as athletes-just as male athletes. Lets create a change of heart for Minnesota athletes. Developed by Cordelia Anderson for MNCASA with MDH funds 30

31. 31 USI Wireless Agreed to Pull Billboards

32. Amazon Book Protest Free Speech or Profit from CSE 32

33. 2008 MNMAN MDH Kohler/Marriott WINONA COUNTY SUCCESS 33 Choose Porn Free Sites Hotels & Resorts Change Sample policies provided with webinar materials and available at http://www.menaspeacemakers.org/ programs/mnman/hotels

34. Families Going to Target Field - Twins

35. Families Have to Navigate the Sexually Toxic/Pornified Environment

36. Twins Banners, Turn Right- Turn Left

37. I got frustrated, I got mad, I demanded the change by….. 37 Karma Protest Organized by Breaking Free April, 2009 Pimping is Bad Karma Australian Mom

38. Things You Can Do To Demand the Change Individual – Select porn free hotel or make preference known when booking (let them know the porn option is not your option idea of an amenity) Collect titles available at each site and submit to MNCASA where/what – Express what you dont like what you have to look at while waiting at checkout line (complaint forms, or to the manager) – Think of your Bystander Power – Send info and ideas to www.demand thechange.org; – pledge – Send in your stories – Sign up with MNCASA! 38 Developed by Cordelia Anderson for MNCASA with MDH funds

39. Things You Can Do To Demand the Change Family – Set limits about purchases, and entertainment choices – Talk & Listen Sessions: (CIRCLES) Your rights/my rights – balance needed Rights & responsibilities Values, Sexuality, Healthy Relationships – R & P (Relationships & Physical - Gender) Identify what actions you can take as a family that would make the healthy choice the easy choice? (Identify the healthy choice) Discuss when and how to demand the change Send in your stories Be part of a movement. Sign up with MNCASA! 39 Developed by Cordelia Anderson for MNCASA with MDH funds

40. Josh Macedo http://joshishollywood.tumblr.com/post/3097 842293/so-rape-cultures-kind-of-unsettling- hey; http://joshishollywood.tumblr.com/post/3097 842293/so-rape-cultures-kind-of-unsettling- hey Developed by Cordelia Anderson for MNCASA with MDH funds 40

41. Things You Can Do To Demand the Change Community – Standards that billboards will be sexploitation free (will not depict children, women as sexual objects, commodities/things; or males as users/abusers) -Identify community artists, activist, leaders to mobilize around a local initiative connected to the statewide effort -Address placement/zoning of business that profit from commercial sexual exploitation -Send in your stories. Send in your successes -Identify individuals and organizations who demanded the change & deserve an AWARD!! 41 Developed by Cordelia Anderson for MNCASA with MDH funds

42. Things You Can Do To Demand the Change Society – Will uphold business practices that are truly family friendly, gender equitable – Will not profit from sexploitive images, products, practices – Will identify harmful, broadly accepted norms and work to change them – Will invest in children – Will honor the rights of children and equal rights 42 Developed by Cordelia Anderson for MNCASA with MDH funds

43. Things You Can Do To Demand the Change (continued) Society – Will hold perpetrators of abuse, exploitation and violence accountable NOT the victims – Will address early trauma to children to lesson chances of re-victimization or development of perpetrating behaviors – Will address sexual behavior problems early in restorative manner – Will invest CHANGE in prevention! 43 Developed by Cordelia Anderson for MNCASA with MDH funds

44. Posters Youre the one Who saw the sexual harm Who felt the outrage And said no more Im not okay with just the way it is, ….. Its not the way it should be ….. Its not funny to me I want you to stop I want this removed I am offended I demand a change! 44

45. Reality Check: Big Steps, Small Steps All Steps Forward What can we possibly do to counter demand? What can we do about the normalization? The pornified culture? What can I do about the environment in my WP, school, etc.? Small Steps: No time, Resources, Low on the to-do list Present the power point Make a link to the effort on your website Build in a few slides from the power point in other presentations Bigger Steps: Set up a community task force or add this to an existing one Announce and collect stories Identify local artist to get engaged in the effort Big Steps: Developed by Cordelia Anderson for MNCASA with MDH funds 45

46. Revolution with Heart for a Collective Change of Heart 46 Developed by Cordelia Anderson for MNCASA with MDH funds

47. 47 http://www.mncasa.orghttp://www.mncasa.org; Together we can create the kinds of world we want to live in and our children to grow in. Together we can change the odds! Developed by Cordelia Anderson for MNCASA with MDH funds

48. Awards & Contest for Content @ AWARE 48

49. Miscellaneous Ideas Sticker: Counter Demand, Demand the ChangeSticker: Change with Heart, Change of HeartSticker: Demand the Change, Change with HeartDeck of Cards: Examples of CHANGE Video shorts I was outraged, I demanded the change & (insert story) …..I did it with heart 49

50. What else can we do to help you to demand the change? SAAM tool kit User Friendly info on website Use of this power point Use of Story Forms Pitch this with/for you Develop stickers, posters, etc for your use Other: Developed by Cordelia Anderson for MNCASA with MDH funds 50

51. Other? Your Ideas Fit Here!!! www.demandthechange.org; www.demandthechange.org 51 Developed by Cordelia Anderson for MNCASA with MDH funds

52. For More Information Developed by Cordelia Anderson for MNCASA with MDH funds 52 Minnesota Coalition Against Sexual Assault www.mncasa.org Demand the Change, Change of Heart www.demandthechange.org Lindsay Gullingsrud lindsay@mncasa.org Cordelia Anderson Cordelia@visi.com

53. Developed by Cordelia Anderson for MNCASA with MDH funds 53 Minnesota www.mncasa.org lindsay@mncasa.orglindsay@mncasa.org; Cordelia@visi.comCordelia@visi.com;