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Do not put content on the brand signature area Recruit the market Jan Paul Lottering Sr Consultant HR – ING Operations & IT Banking.

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Presentation on theme: "Do not put content on the brand signature area Recruit the market Jan Paul Lottering Sr Consultant HR – ING Operations & IT Banking."— Presentation transcript:

1 Do not put content on the brand signature area Recruit the market Jan Paul Lottering Sr Consultant HR – ING Operations & IT Banking

2 Do not put content on the brand signature area Orange RGB= 255,102,000 Light blue RGB= 180,195,225 Dark blue RGB= 000,000,102 Grey RGB= 150,150,150 ING colour balance Guideline www.ing-presentations.intranet ING2 Looking for …. 3 to 5 competent lead architects with good communication skills. Profile: Key responsibilitiesDoes the intake with the customer; Advices the customer about infrastructural solutions; Makes sure that the solutions fits the ING infrastructure (standardization if possible). Technical skillsHas knowledge of multiple domains (connectivity, data & workflow, application hosting, development hosting and package hosting); Has knowledge of architecture concepts, methods and techniques. Key competenciesStrong communicator (persuasiveness), team worker, customer focused, innovative, high on relation networks, empathy with the company, strong analytical skills, has a strong drive (performance motivation), professional expertise/ market focus.

3 Do not put content on the brand signature area Orange RGB= 255,102,000 Light blue RGB= 180,195,225 Dark blue RGB= 000,000,102 Grey RGB= 150,150,150 ING colour balance Guideline www.ing-presentations.intranet ING3 Mission impossible?!?

4 Do not put content on the brand signature area Orange RGB= 255,102,000 Light blue RGB= 180,195,225 Dark blue RGB= 000,000,102 Grey RGB= 150,150,150 ING colour balance Guideline www.ing-presentations.intranet ING4 Or possible….! Finding the right people for the right job is not the easiest thing these days. The market moves and turns fast, and each organisation wants to have the same people at the same time. So how do we get the right and the best people for ING? Anticipate the market and get the best talents We have to be innovative, creative and act fast. Recruitment campaign Infrastructure

5 Do not put content on the brand signature area Orange RGB= 255,102,000 Light blue RGB= 180,195,225 Dark blue RGB= 000,000,102 Grey RGB= 150,150,150 ING colour balance Guideline www.ing-presentations.intranet ING5 Process and organisation Focus on the profile Create traffic Pre select Selection day & decision 2 weeks 3 weeks 1 week2 days Vendor ING… ING New Employee(s) Sponsor HR Vendor Intermediair Vendor Mindgame Line management Fast Focused Innovative

6 Do not put content on the brand signature area Orange RGB= 255,102,000 Light blue RGB= 180,195,225 Dark blue RGB= 000,000,102 Grey RGB= 150,150,150 ING colour balance Guideline www.ing-presentations.intranet ING6 Process flow Internet Campaign banner Game CV’s 2000 visitors 1500 players 180 CV’s Mindgame Intermediair Selecti on 15 Match!! 3

7 Do not put content on the brand signature area Orange RGB= 255,102,000 Light blue RGB= 180,195,225 Dark blue RGB= 000,000,102 Grey RGB= 150,150,150 ING colour balance Guideline www.ing-presentations.intranet ING7 Key learning points Innovative, fast in execution Contribution in brand image (over 2000 people) Large cv collection (180) All participants in selection were inspired and gave positive feedback. Effective cooperation management and HR Insufficient focus on the game and profile resulting in a larger list of cv’s. Suggestion => pilot the game on ING role models. The process step from game to selection event is too big, resulting in a lower amount of positive candidates. Suggestion => create pre-selection events (chat, speed dating, etc.)

8 Do not put content on the brand signature area Orange RGB= 255,102,000 Light blue RGB= 180,195,225 Dark blue RGB= 000,000,102 Grey RGB= 150,150,150 ING colour balance Guideline www.ing-presentations.intranet ING8 Recruitment and Internet ? Yes, but focus on the exact profile you need. No, not al candidates are on the internet. Know the need and the community they’re in. New recruitment activities: March 2008, ING technology recruitment event linked to Formule 1. Internet campaign set up by external party. 100 visitors, no candidates hired, but good promotion for ING brand. July 2008, 5 dual students have started. No internet, direct seller. August 2008, 4 International management trainees hired based on selection CV’s that were submitted by internet.

9 Do not put content on the brand signature area Thank you And good luck at finding me.


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