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1 The Economic Census and You Laurie Torene.

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Presentation on theme: "1 The Economic Census and You Laurie Torene."— Presentation transcript:

1 1 The Economic Census and You Laurie Torene

2 2 What Users Need to Know PEconomic Census

3 3 Economic surveys data collected from businesses Demographic surveys data collected from households Census Terminology

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5 Advance Monthly Retail Sales Manufacturing and Trade: Inventories and Sales Monthly Wholesale Trade Manufactures Shipments, Inventories and Orders - Quarterly Services Survey [NEW] Housing Starts Value of New Construction Put in Place Housing Completions New Homes Sold and for Sale US International Trade in Goods and Services Quarterly Financial Report (two releases) Housing Vacancies Principal Economic Indicators

6 Surveys vs Census Economic Census Every 5 years (years ending in 2 & 7) Industry/product detail Detailed Geography Economic Surveys Annual, quarterly, monthly Limited detail Mostly national

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8 The Economic Census is indispensable to understanding Americas economy… --Alan Greenspan, Chairman, Federal Reserve Board of Governors

9 9 Public Sector Uses Benchmarking Tracking economic change Attracting new businesses Assisting business development

10 Sound and timely economic data are the fuel that powers business decision making… --Thomas J. Donohue, President, United States Chamber of Commerce

11 Private Sector Uses Study your industry Market share Product trends Strategic planning Whats my share? How does my firm compare?

12 Private Sector Uses Study your industry Market share Product trends Strategic planning Study business markets Site locations Sales territories Forecasting sales Where are my customers? suppliers? competitors?

13 Private Sector Uses Study your industry Market share Product trends Strategic planning Study business markets Site locations Sales territories Forecasting sales Evaluate investments Estimate market size Data for loan applications

14 14 Economic Census Coverage Sector contribution to GDP Economic Census – 85% Agriculture and Governments Censuses – 13% Not covered – 2%

15 Increasing Census Coverage

16 Administrative records – 3 out of 4 businesses 3% of output covered by the 19 million businesses that dont get forms – we use data from other federal agencies for nonemployers and some small employers Direct collection Economic Census Data Collection 97% of output covered by 5 million establishments that get report forms

17 17 Industry Classifi- cation

18 Economic Census Table Data classified by industry

19 Standard Industrial Classification System Developed in 1930's Updated every years Dominated by manufacturing SIC

20 NAICS North American Industry Classification System Superseded SIC in 1997

21 NAICS North American Industry Classification System Joint project of Canada, Mexico, and U.S.

22 New Numbering System Example DescriptionCodeLevel Information51 Sector Broadcasting (except Internet) 515 Subsector Radio and Television Broadcasting 5151 Industry Group Radio Broadcasting Industry Radio Stations U.S. Industry

23 23 NAICS Sectors 11 Agriculture, Forestry, Fishing, and Hunting 21 Mining 22 Utilities 23 Construction Manufacturing 42 Wholesale Trade Retail Trade Transportation and Warehousing 51 Information 52 Finance and Insurance 53 Real Estate and Rental and Leasing 54 Professional, Scientific and Technical Services 55Management of Companies and Enterprises 56 Administrative and Support and Waste Management and Remediation Services 61 Educational Services 62 Health Care and Social Assistance 71 Arts, Entertainment and Recreation 72 Accommodation and Food Services 81 Other Services (except Public Administration) 92 Public Administration

24 New Sectors SIC DivisionNAICS Sector Transportation, Communications, and Utilities Utilities Transportation and Warehousing Finance, Insurance, Real Estate Finance and Insurance Real Estate and Rental and Leasing Retail Trade Accommodations and Food Services Service Industries Professional, Scientific, and Technical Svc Administrative & Support and Waste Management & Remediation Svcs Educational Services Health Care and Social Assistance Arts, Entertainment, and Recreation Information

25 New Sectors SIC DivisionNAICS Sector Transportation, Communications, and Utilities Utilities Transportation and Warehousing Finance, Insurance, Real Estate Finance and Insurance Real Estate and Rental and Leasing Retail Trade Accommodations and Food Services Service Industries Professional, Scientific, and Technical Svc Administrative & Support and Waste Management & Remediation Svcs Educational Services Health Care and Social Assistance Arts, Entertainment, and Recreation Information

26 26 Accommodation and Food Services Accommodation and Food Services NAICS Sector created from: Service Industries (SIC) Hotels and other lodging Retail Trade (SIC) Eating and drinking places

27 27 Retail vs Wholesale Wholesale Trade Sells to business Office or warehouse Advertise to trade Display little or no merchandise Retail Trade In SIC Sells to consumers In NAICS Location attracts public Advertise to public Display merchandise SIC and NAICS – Same sector name, altered content

28 Two Views of 1997 Retail Trade

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30 Establishment A store, warehouse, factory, etc. at a single physical location

31 Company One or more establishments under common ownership or control

32 NAICS Manual Definition for each industry Definition for each industry Alphabetic index Alphabetic index Correspondence tables Correspondence tables 2002 Edition NAICS02 to NAICS97 NAICS97 to NAICS Edition NAICS97 to SIC SIC to NAICS97 In print and at

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34 Brie between NAICS and SIC

35 35 Assembling Time Series SIC (1997) NAICS

36 Changes for NAICS 2002 SectorType of changeNew industries ConstructionMajor changesResidential remodelers Wholesale TradeSeparated Agents and Brokersaffects all industries Wholesale electronic markets Retail TradeSubdivided 2 industries Discount dept stores Electronic shopping Electronic auctions InformationRenumbering Moved Internet Internet publishing and broadcasting

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42 42 Exercise PIn what industry would you find gambling cruises

43 Economic Census Products

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48 Industry Series Goods-producing Construction, Mining, Manufacturing PSeparate reports for each 6-digit industry PIncl. products and materials PNational, limited state data Service-producing Sectors 22, 42 to 81 New for 2002 Reports for groups of industries Includes products National data only

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52 Economic Census Geography U.S. States Metro areas Counties Places of 2,500+ Inhabitants ZIP Codes

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55 Comparative Statistics PEconomy-wide PFor 1997, shows SICs by State PFor 2002, will show NAICS97 by State PNo substate geography

56 Bridge between NAICS and SIC P1997: Shows SIC parts within NAICS & v.v. P2002: Bridge between NAICS 02 and NAICS 97 PNational data PBasis for converting other data

57 Subject Reports PSeparate reports for each sector PIn service-producing sectors

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59 ZIP Code Statistics Primarily establishment counts by size Not in print or PDF

60 ZIP Code Statistics Scope: Selected sectors only

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62 Nonemployer Statistics PBusinesses w/o paid employees account for <70% of all businesses < 3.5% of all sales PExcluded from other census reports PU.S., State, county & metro data PUpdated annually

63 Other Reports PCensuses of Island Areas PBusiness Expenses PSurvey of Business Owners

64 Business Expenses

65 Other Reports PCensuses of Island Areas PBusiness Expenses PSurvey of Business Owners

66 66 Women Black Hispanic American Indians and Alaska Natives Asians and Pacific Islanders Company Summary Characteristics of Business Owners Survey of Business Owners Formerly the surveys of Minority- and Women-Owned Business Enterprises

67 SBO includes Nonemployers PAll Firms includes employers and nonemployers PMost census figures limited to Firms with paid employees New Mexico

68 SBO Report Schedule

69 New name: Survey of Business Owners Race counts will include multi-race Classification by NAICS Characteristics of Business Owners report Owner characteristics: age, education, hours worked, disability Business characteristics: home-based, family-owned, franchising, year started, financing Whats New for SBO in 2002

70 70 Exercise PWhen will ZIP Code Statistics from the 2002 Economic Census be published?

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73 73 Whats New for the 2002 Economic Census? NAICS – New industries in 4 sectors Fewer out-of-scope industries Industry Series for service sectors Expanded Survey of Business Owners American FactFinder & CD-ROM features converge Micropolitan Statistical Areas

74 1997 Metropolitan Areas (light green).

75 2002 Metropolitan Areas (dark green)

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81 The Economic Census: Accessing the Data

82 Media Conventional

83 83 Current PDF Format: A

84 84 Proposed PDF Format: B

85 85 Proposed PDF Format: C

86 Row/column dividing lines: (A) Vertical only (B) Both Horizontal and Vertical (C) Horizontal only Why did you choose that option? _________________ _________________ _________________ _________________ _________________ _________________ _________________ _________________ _________________ Overall Rating of this issue to you: 1=Very important 2= Moderately important 3=Not important I am unable to respond to this issue at this time.

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90 The Economic Census: Accessing the Data

91 Media Conventional

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107 107 Exercise P What was total revenue for Data processing, hosting and related services in Hennepin County in 2002? P (Hint - look at both employers and nonemployers)

108 108 Media Conventional

109 109 American FactFinder and DVD-ROM PFree PNo waiting for a new disc PNo installation PWorks with UNIX and Mac, not just Windows PNo internet hookup PFaster retrieval PExtra functionality PMore export formats < flat ASCII, dbf, 123 PNo limits on exports PIncludes 97 SIC data PIncludes 97 ZIP data AFF Advantages CD / DVD Advantages

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134 134 Exercise P Use American FactFinder to display 2002 totals for NAICS 54, Professional, scientific and technical services, for all cities (economic places) in Minnesota. Show the sector total only. PExtra credit: Name the top 3 cities in terms of revenue in NAICS 54 among all cities in Minnesota.

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141 141 Exercise P Which state had the highest receipts in legal services in 1997? P P (Hint – use the Industry Statistics Sampler).

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143 Census Economic Data for Local Areas 5-year intervals –Economic Census –Survey of Business Owners Annual –County Business Patterns –Nonemployer Statistics –Annual Survey of Manufactures –Statistics of U.S. Business

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147 Statistics of U.S. Businesses Firms with paid employees Firms by employment size by NAICS allows you to define small business Geography US States Metropolitan areas

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152 County Business Patterns P reported by 1997 NAICS P2003 and future - reported by 2002 NAICS Establishments, employment and payroll No sales or receipts

153 Annual Survey of Manufactures Establishments with paid employees

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155 155 Exercise PWhat is the most recent year for which ZIP Code data are available from any Census business statistics other than the Economic Census?

156 Economic Census Laurie Torene


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