1. People, Places and Partnerships: Keys to Success National Extension Tourism Conference Orlando, Florida September 28, 2004 By James A. Maetzold Natural Resources Conservation Service United States Department of Agriculture 202-720-0132 jim.maetzold@usda.gov www.nrcs.usda.gov/technical/ ress/altenterprise

2. Presentation Information This presentation discusses the NRCS website, resources and planned publications. A new 2,300 page alternative enterprise and agritourism manual is available on the web. A new resource inventory publication titled “Taking the First Step…” is also on the web. This information, funding information and a farm planning manual is also available on a CD. If you wish a copy of the CD, or paper versions of what is on the website, please email jim.maetzold@usda.gov or call 202-720-2307 for a copy. jim.maetzold@usda.gov For more information go to www.nrcs.usda.gov/techical/ress/altenterprise

3. NRCS Resource Material Resource Manual Taking the First Step-Resource Evaluation Guide Four Information Sheets Three Technical Notes Directory of People Success Stories CD contains above plus funding sources/resources/business planning guide Brochure www.nrcs.usda.gov/technical/RESS/ altenterprise

4. Alternative Enterprises and Agritourism: Farming for Profit and Sustainability Resource Manual, January 2004 Chapter I: Alternative Enterprises and Agritourism Introduction Chapter II: Assessing Natural Resources for Alternative Enterprises Chapter III: Conservation Opportunities Chapter IV: Rural Tourism Development Chapter V: Agritourism Chapter VI: Nature Tourism Chapter VII: Heritage and Cultural Tourism

5. Resource Manual (continued) Chapter VIII: Alternative Enterprises A. General B. Wildlife C. Trees/Forestry D. Livestock E. Poultry F. Aquaculture G. Crops/Horticulture H. Food Safety I. Apiary J. Non-Farm/Farm Residents K. Education

6. Resource Manual (continued) Chapter IX: Success Stories Chapter X: Workshops A. How to Organized Your Own Workshop B. Annual Workshop Examples Chapter XI: Trends and Data Chapter XII: Decision Making and Business Planning A. General B. Business Planning and Development Websites C. Agricultural Alternative Agriculture and Agritourism Business Planning Guides E. Rural Development D. Bed and Breakfast F. Community Tourism

7. Resource Manual (continued) Chapter XIII: Regulations and Legal Concerns Chapter XIV: Liability Insurance Chapter XV: Marketing A. General B. Value-Added Marketing C. Farmers’ Markets D. Community Supported Agriculture E. Farm to Consumers Connections F. Organizations G. Website Marketing H. Agritourism and Tourism

8. Resource Manual Chapter XVI: Funding and Assistance Programs Chapter XVII: Resource People Chapter XVIII: Outreach

9. Resource Manual Chapter XVIX: Website List A. Agriculture-Related Information Resources B. Alternative/Sustainable Agriculture C. Data D. Tourism E. Ideas F. Conservation G. Financial Assistance H. Marketing I. Planning/Business Management J. Community Development Chapter XX: Resources

10. NRCS Resources-Planned Update three information sheets –Alternative enterprise list—AE-1 –Community Supported Agriculture—AE-2 –Heritage Tourism—AE-3 Insurance/liability information sheet –Survey –How to secure insurance? Agritourism Legislation

11. RC&D Role in Tourism and Agritourism 375 councils Grass roots Partnership role Active leaders in several states

12. NRCS Changes Reorganization Partnerships -TWA agritourism article -PIT, WSTPC, STS, L&C -Federal agencies Division transfer New Contact -Mark Rose 202-690-2210 -mark.rose3@usda.gov