1. Schwinn Bicycles Tiffany Jones Emily Gardner Stacy Cole Melanie Thong

2. Introduction Schwinn celebrates its 100 th anniversary Well known American brand name Ignored mountain bike craze of the 80s Today young people think Schwinn bikes are old fashioned Near death experiences in bankruptcy court Trying to regain its reputation

3. Recommendation Manufacture mountain bikes in the U.S. Target the younger generation by improving their image

4. History Founded by Ignaz Schwinn and Adolph Arnold in 1895 Bankruptcy Court Sold to Zell/Chilmark Investment fund for $43 million 1998 Schwinn/GT Corp 2001 purchased by Pacific Cycle

5. Schwinn Products Old fashioned: Excelsiors, Phantoms, Sting-Rays, 10 speed Varsitys Mountain Bikes $1,500 - $2,500 Children’s Bikes $100 BMX Bikes $300 One-Speed Cruiser: Retirees and College Students $250

6. The Competition Trek24% Cannondale12% Specialized12% Schwinn 7% Giant 6% Diamondback 6% GT 6% Scott 4% Mongoose 3% Pro Flex 3%

7. Production and Marketing Mountain Biking is an American Sport -Produce mountain bikes here, and other bikes overseas Restructure Image -Cell phone holders -Digital Speedometer -Colored headlights -Product positioning

8. Financial Summary

9. SWOT