1. Dickinson Nikolay Martynov, Mark Johnston, Justin McNeill, Hisami Miyara

2. Dickinson Outline 1. Past of Nintendo 2. Internal Environment of Nintendo 3. Current Industry Trends 4. Global Issues 5. SWOT Analysis 6. Competition 7. Conclusion 8. Recommendations

3. Dickinson Video http://www.youtube.com/watch?v=kbUTu vJjKFQ http://www.youtube.com/watch?v=kbUTu vJjKFQ http://www.youtube.com/watch?v=kbUTu vJjKFQ http://www.youtube.com/watch?v=kbUTu vJjKFQ

4. Dickinson Past of Nintendo Nintendo Company Limited was found in September the 23-rd 1889 in Japan. Nintendo Company Limited was found in September the 23-rd 1889 in Japan. Company was producing playing cards for games. In 1920-s, it tried to run love houses business, taxi and fast food. In 1920-s, it tried to run love houses business, taxi and fast food.

5. Dickinson History 1. In 1978 first video games appeared from Nintendo, named Computer Othello 2.In 1990 the most famous video game console came to the public production Super Nintendo Entertainment System Super Nintendo Entertainment System

6. Dickinson Internal Environment 1. Nintendo Company has over 3000 employers 2. Head quarter in Kyoto 3. CEO of the Nintendo is Satoru Iwata 4. Co-owner of Seattle Mariners, baseball team in Seattle, Washington

7. Dickinson Organizational Structure Nintendo has tree levels of divisions which called parties. a)First-level parties: Nintendo R&D1, R&D2, Intelligent Systems. b) The second-level parties 13 companies who have contracts only with Nintendo Company c) The third-level parties have close relationship with the Nintendo. (even Panasonic – shared with technology)

8. Dickinson Financial position Strong financial position In 2006 Nintendo sold - 387 million of hardware - 2.2 billion software among the world Net sales in 2006 world wide was $ 4.5271 billions P.S. Nintendo outperform it expectations for 2006

9. Dickinson Video Game Industry Trend o Increasing demand o Implementing technology o Adopting cultures o Connecting the World

10. Dickinson Trend Adopting Culture Adopting Culture http://www.filibustercartoons.com/Nintendo.php http://www.filibustercartoons.com/Nintendo.php

11. Dickinson Connecting the World Nintendo – sekai no daredemo Nintendo – sekai no daredemo http://www.nintendo.co.jp/ds/atdj/taisen/index.html http://www.nintendo.co.jp/ds/atdj/taisen/index.html

12. Dickinson Global Issues Controller Malfunction Controller Malfunction Piracy Piracy - China Main problem - $762 million dollars lost in 2006 - Hong Kong, Brazil, Mexico, Paraguay Violence Violence

13. Dickinson Strengths Strong Brand Name Strong Brand Name Introduction of New Gaming Ideas Introduction of New Gaming Ideas Large Advertising Budget Large Advertising Budget - Television - Magazines - Internet Sports Celebrities to Promote Products Sports Celebrities to Promote Products - Tiger Woods “Tiger Woods 07” - Michael Vick “Madden 07”

14. Dickinson Weaknesses Absence in the Mobile Market Absence in the Mobile Market Not DVD Compatible Not DVD Compatible - Competition does have this a. Sony PlayStation b. Microsoft XBox

15. Dickinson Opportunity Increase in online gamers Increase in online gamers Internet Internet Cell Phone Cell Phone Growth in older consumers Growth in older consumers Average 30 years old Average 30 years old 43% - ages between 18 and 49 43% - ages between 18 and 49

16. Dickinson

17. Threats Target of Criticism Target of Criticism Parents Parents Psychologists Psychologists Politicians Politicians Strong competition Strong competition Software piracy Software piracy China, Korea, Russia China, Korea, Russia

18. Dickinson Pirated Video Games Market Value Country Market Value China 589.9 Million Korea415.1Million Russia223.9Million Taiwan161.9Million Mexico137.7Million Spain135.3Million Sweden135.3Million Brazil120.8Million India65.2Million Source: International Intellectual Property Alliance 2005

19. Dickinson Competition Wii (Nintendo)PlayStation3 (Sony) XBOX (Microsoft)

20. Dickinson Competitors - Microsoft Xbox - Microsoft Xbox - Sony Playstation - Sony Playstation - Actual Computers - Actual Computers

21. Dickinson Nintendo Nintendo DS Nintendo DS - PDA type of game play - Wifi Nintendo Wii Nintendo Wii - Controllers - Internet - Download old Favorite Games

22. Dickinson Xbox First released on November 15, 2001 First released on November 15, 2001 Main Video Game Main Video Game Xbox Live Xbox Live

23. Dickinson Playstation First produced in the mid-1990’s First produced in the mid-1990’s Main Games Main Games Playstation 2 Playstation 2 PSP PSP Playstation 3 Playstation 3

24. Dickinson Computer Single Player Single Player Multiplayer Multiplayer

25. Dickinson Conclusions From early items to actual video game From early items to actual video game Two main competitors, Microsoft Xbox and Sony Playstation Two main competitors, Microsoft Xbox and Sony Playstation Nintendo does need to concentrate more on new ideas Nintendo does need to concentrate more on new ideas

26. Dickinson Recommendations Upcoming 6 months to select sports stars the country is familiar with One year Nintendo should begin research, in other areas of games Long-term gaming console that is DVD compatible

27. Dickinson Thank you!