10-1 MARKETING MANAGEMENT 10 Crafting the Brand Positioning.
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10-1 MARKETING MANAGEMENT 10 Crafting the Brand Positioning
10-2 Chapter Questions How are brands differentiated? How can a firm choose and communicate an effective positioning in the market? What are the implications of market evolution for marketing strategies?
10-30 Theories about Life Cycles Products have a limited life. Product sales pass through distinct stages. Profits rise and fall at different stages. Products require different marketing, financial, manufacturing, purchasing, and human resource strategies in each stage.
10-31 Activity Do brands have finite lives? Take a position: 1.Brands can last forever. 2. Brands will eventually be obsolete.