1. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Presentation Title Speaker Name | Title

2. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

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6. Sony Original User Experience – SelectApp Provides users a list of interesting and useful applications to maximize their tablet experience Quality editorial, written to enhance app’s understanding and appeal

7. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Announced Adobe AIR App Challenge, Sponsored by Sony  $200,000 in cash prizes and promotion on Select App website on Sony Tablet  Submit your app or app project now at airappchallenge.com

8. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.  Quality, Performance and compatibility with Sony Tablet S & Sony Tablet P High quality apps that perform great on Sony Tablet S & Sony Tablet P, including fast performance and playback, elegant and smooth transitions, connectivity & interaction modes that work well, with no crashes or bugs.  Innovation and Creativity Creative use cases for Sony Tablet that are able to capture the public imagination, apps that are unique or better than existing alternatives, innovative uses of Adobe AIR and the Sony Tablet P’s split screen.  Overall User Experience The judges will favor apps with an engaging user experience, good design and usability, visual appeal, and that are easy to use and provide user value. *Judges will look favorably on apps targeting additional screens, such as Sony Ericsson Android smartphones, Sony VAIO desktop computers and Sony televisions with Google TV support. What are we looking for?

9. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Awards and Prizes Title$ RewardOther Reward# of Awards Grand Prize Award$100,000 Promotion on Select App website on Sony Tablet 1 Best Entertainment App$20,0001 Best Lifestyle & Community App $20,0001 Best Game App$20,0001 Best Business & Productivity App $20,0001 Most Innovative App$10,0001 MAX Public Favorite$10,0001 MAX Showcase Apps-Promotion on Select App website on Sony Tablet & at Adobe MAX 1 Full conference pass, 4-night hotel, Airfare up to $1,000 to Adobe MAX Oct 1-5 Eligible to win MAX Favorite prize Maximum of 10 Best Entertainment Experience Superior Tablet Experience All above receive online Prize Badge for marketing use on web

10. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Contest Timeline: Key Dates JulyAugSeptOctNovDec 11/117/13 11/17 10/10 Final App Submission Deadline Final Apps should be submitted by Finalists. Contest Launch: Website live open for submissions Winners Announced: Winners notified and listed on Contest website App / App Project Entry Deadline No devices can ship beyond this date. Finalists chosen throughout

11. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.  Both tablet devices to build and test your app for 4 weeks*. Devices will ship throughout the contest, the last shipment will be October 10 th.  Prerelease access** to latest Adobe AIR runtime  SWC-based ActionScript Library for Sony Tablet P detection and  Accompanying documentation  Extended trial serial numbers for Flash Professional CS5.5 (6 months) and Flash Builder 4.5 (valid until February 29) *Requires signing an product loan and non-disclosure agreement with Sony due to the prerelease nature of devices. Devices will only be shipped to valid addresses in Germany, Italy, Japan, Spain, UK, and USA. S and P prototype devices are leased from Sony and should be returned 4 weeks after receipt. **Requires signing a non-disclosure agreement with Adobe due to the prerelease nature of software. Top 80 Finalists Receive:

12. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Get in Earlier and win a trip to Adobe MAX and more prizes

13. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. MAX Showcase Apps Timeline: Key Dates JulyAugSeptOctNovDec 11/117/13 11/17 10/10 Final Submission Deadline Final Apps should be submitted. Contest Launch: Website live open for submissions Winners Announced: Winners notified and listed on Contest website Entry Deadline No devices shipped beyond this 9/16 MAX Showcase Apps Deadline Opportunity to win a paid trip to MAX! Qualify for the MAX Public Favorite vote prize of $10,000. 10/1-5 Adobe MAX 2011 Selected MAX Showcase Apps promoted in “Adobe AIR App Challenge, Sponsored by Sony” booth and/or sessions.

14. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe AIR 3

15. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. AIR 3 Themes and Enhancements Desktop Beta on Adobe Labs. Apply for Mobile prerelease at http://adobe.ly/jmajkr AIR 3:  Captive runtime  Android Licensing  Camera(front/back), Microphone  StageWebView  StageVideo (mobile)  Encrypted Local storage  More to be announced…

16. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Developing for Sony Tablet

17. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. The Flash Stage 1280 AIR and Flash provide a single screen output (“single head”), as does Flash tooling. You will need to imagine, or simulate a virtual split on the Stage object. During startup of your app, you will need to check for the presence of more than one screen and layout as required. For interactions, it may also be appropriate to only accept events from “Screen 1”, or a Player 1 metaphor. 800 1024 480

18. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Device Detection For the Sony Tablet P and Sony Tablet S, Finalists will gain access to a SWC- based ActionScript Library used to identify when a device has multiple screens. This will provide information about the screens, layouts, sizes, DPI etc that will be necessary for optimizing your application. To use the library, you only need to add it to your ActionScript library path and add a few lines of code. displayInfo = new MultiDisplay(); displayInfo.addEventListener(MultiDisplayE vent.DETECTION_EVENT, handleMultiScreenDevice);

19. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Radar Example

20. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Get Started Flash Professional CS5.5 http://www.adobe.com/go/try_flash Flash Builder 4.5.1 http://www.adobe.com/go/try_flashbuilder Flash Player 11 & AIR 3 Desktop Beta http://labs.adobe.com/technologies/flashplatformruntimes/ AIR 3 Mobile prerelease Apply for at http://adobe.ly/jmajkrhttp://adobe.ly/jmajkr airappchallenge.com

21. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.