1. Slide title minimum 48 pt Slide subtitle minimum 30 pt Ericsson Research | Ericsson Internal | 2011-10-05 | Page 1 24/10 2011 Ericsson At Lth

2. Slide title minimum 48 pt Slide subtitle minimum 30 pt Ericsson Research | Ericsson Internal | 2011-10-05 | Page 2 Agenda ›Ericsson background ›Ericsson application awards ›Ericsson Labs ›Ways into Ericsson

3. Slide title minimum 48 pt Slide subtitle minimum 30 pt Ericsson Research | Ericsson Internal | 2011-10-05 | Page 3 > Ericsson background

4. Slide title minimum 48 pt Slide subtitle minimum 30 pt Ericsson Research | Ericsson Internal | 2011-10-05 | Page 4 The history of lars magnus Ericsson Ericsson was founded in 1876 by Lars Magnus Ericsson In 1894 Lars Magnus recruits Ericsson’s first engineer from KTH* *Then Tekniska Högskolan

5. Slide title minimum 48 pt Slide subtitle minimum 30 pt Ericsson Research | Ericsson Internal | 2011-10-05 | Page 5 ERICSSON Today ›Worldwide: 98 000 employees in 180 countries ›Sweden: 17 000 employees ›HQ Kista: 13 000 employees ›President and CEO: Hans Vestberg 135 YEARS OF INNOVATION

6. Slide title minimum 48 pt Slide subtitle minimum 30 pt Ericsson Research | Ericsson Internal | 2011-10-05 | Page 6 Innovation driving our business 1875 1900 1925 1950 1975 2000 2025 50 B 5.0 B ~0.5 B PLACES PEOPLE THINGS Inflection points Global Connectivity Personal Mobile Digital Society Sustainable World Source: Ericsson

7. Slide title minimum 48 pt Slide subtitle minimum 30 pt Ericsson Research | Ericsson Internal | 2011-10-05 | Page 7 Beyond voice... PC Games Information & Collaboration TV Music Mobile Media

8. Slide title minimum 48 pt Slide subtitle minimum 30 pt Ericsson Research | Ericsson Internal | 2011-10-05 | Page 8 our vision TO BE THE PRIME DRIVER IN AN ALL-COMMUNICATING WORLD

9. Slide title minimum 48 pt Slide subtitle minimum 30 pt Ericsson Research | Ericsson Internal | 2011-10-05 | Page 9 This is Ericsson OUR MARKET OUR CUSTOMERS HANDSET & DEVICES GOVERNMENT UTILITIES OPERATORSTV & MEDIA    HEALTH TRANSPORT OUR BUSINESSES MOBILE NETWORKS CONVERGED NETWORKS SERVICESMULTIMEDIA HANDSETS PLATFORMS NETWORKS GLOBAL SERVICES MULTIMEDIA OUR STRUCTURE

10. Slide title minimum 48 pt Slide subtitle minimum 30 pt http://www.youtube.com/watch?v=i5AuzQXBsG 4

11. Slide title minimum 48 pt Slide subtitle minimum 30 pt Ericsson Research | Ericsson Internal | 2011-10-05 | Page 11 ericsson application awards 2012

12. Slide title minimum 48 pt Slide subtitle minimum 30 pt Ericsson Research | Ericsson Internal | 2011-10-05 | Page 12 why a developer competition ›Ericsson look for –Talented developers –Partners to work with –Innovative applications targeting the Networked Society ›A chance for developers to –Exposure and recognition – “getting through the successive rounds gives your app exposure and something impressive for you to talk about to users, contacts, press or investors.” –Contacts – “getting through to the final means you’ll get to meet people at senior levels in the telecoms world, a rare opportunity." –Win some money and smart phones

13. Slide title minimum 48 pt Slide subtitle minimum 30 pt Ericsson Research | Ericsson Internal | 2011-10-05 | Page 13 Apps for a Networked Society Connected devices Worldwide Connected devices / connections Billion Traffic systems Automotive Transport and logictics Utilities – smart grid Security – connected buildings Home appliances Medical automation Remote healthcare ATM, Point of sale, Vending Critical infrastructures Monitoring and control 0 5 10 15 20 25 30 35 40 45 50 20072008200920102011201220132014201520162017201820192020 Connected Consumer Electronics Fixed phones / IP phones Mobile phones M2M eBook readers, Music players, DVD players, Gaming devices, Cameras, Home appliences, In-vehicle entertainment etc. Connected consumer electronics Connected transport, utilities, …

14. Slide title minimum 48 pt Slide subtitle minimum 30 pt Ericsson Research | Ericsson Internal | 2011-10-05 | Page 14 Theme ›apps for the networked society €60,000 prize money ›Student and SME categories Android app ›Use at least one ericsson labs api Key partner : August 2011Feb 2012May 2012 Prize Ceremony Submission Launch Global Evaluation Stage 1-2 ericsson application awards 2012

15. Slide title minimum 48 pt Slide subtitle minimum 30 pt Ericsson Research | Ericsson Internal | 2011-10-05 | Page 15 EAA 2012 – set up Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Main competition Evaluation Awards Ceremony STAGE 1 STAGE 2 MAIN COMPETITION: Start: August 2011 Deadline 1: Team registration - Feb 1, 2012 Deadline 2: Application submission – Feb 28, 2012 STAGES (Optional mini-challenges): Stage 2: Submission Deadine - Dec 5, 2011 Details about the rules, deadlines, prizes etc visit www.ericssonapplicationawards.com www.ericssonapplicationawards.com http://www.facebook.com/Ericsson.Application.Awards Announce Finalist Teams Announce Semi-Finalist Teams App Submission Team Registration Winners Stage 2 Winners Stage 1 Official Launch August

16. Slide title minimum 48 pt Slide subtitle minimum 30 pt Ericsson Research | Ericsson Internal | 2011-10-05 | Page 16 technology for good – apps competition ›Second stage of EAA2012 -- Technology for Good Apps Competition -- ›we ask developers to come up with ideas and applications for a good cause. ›Start: Nov 7 ›Submission deadline: Dec 5 ›Prizes: Sony Ericsson smart phones ›Submission –User Scenario/Mock-Up ( 2-3 min video)

17. Slide title minimum 48 pt Slide subtitle minimum 30 pt Ericsson Research | Ericsson Internal | 2011-10-05 | Page 17 How to get started (1) www.ericssonapplicationawards.co m

18. Slide title minimum 48 pt Slide subtitle minimum 30 pt Ericsson Research | Ericsson Internal | 2011-10-05 | Page 18 How to get started (2) ›Register a user account. ›Login.

19. Slide title minimum 48 pt Slide subtitle minimum 30 pt Ericsson Research | Ericsson Internal | 2011-10-05 | Page 19 How to get started (3) ›Register your team.

20. Slide title minimum 48 pt Slide subtitle minimum 30 pt Ericsson Research | Ericsson Internal | 2011-10-05 | Page 20 How to get started (4) ›Submit you idea/app. Questions: ericsson.application.awards@ericsson.com

21. Slide title minimum 48 pt Slide subtitle minimum 30 pt Ericsson Research | Ericsson Internal | 2011-10-05 | Page 21 global evaluation - evaluator profile

22. Slide title minimum 48 pt Slide subtitle minimum 30 pt Ericsson Research | Ericsson Internal | 2011-10-05 | Page 22 last year’s winners ›Student Category –JustBit from Italy – Demo video http://www.youtube.com/watch?v=9g1xYGmpDrQ&feature=youtu.be http://www.youtube.com/watch?v=9g1xYGmpDrQ&feature=youtu.be –An application addressing remote control of every product present in a kitchen and minimize food wasting ›Company Category –HipSnip from UK –Demo video, http://www.youtube.com/watch?v=m5QBVG3YH8shttp://www.youtube.com/watch?v=m5QBVG3YH8s –An application addressing social commerce

23. Slide title minimum 48 pt Slide subtitle minimum 30 pt Ericsson Research | Ericsson Internal | 2011-10-05 | Page 23 Ericsson Labs an initiative for open innovation

24. Slide title minimum 48 pt Slide subtitle minimum 30 pt Ericsson Research | Ericsson Internal | 2011-10-05 | Page 24 Experimental > Early technology trials Open innovation > Api s for new technologies creativity > New innovation by developers 50 bn connected devices > m2m service enablers Twitter: @Ericssonlabs ericsson labs

25. Slide title minimum 48 pt Slide subtitle minimum 30 pt Ericsson Research | Ericsson Internal | 2011-10-05 | Page 25 ericsson labs APIs Machine learning security NFC & sensors communication User & network information Media and graphics Maps & positioning Web technologies

26. Slide title minimum 48 pt Slide subtitle minimum 30 pt Ericsson Research | Ericsson Internal | 2011-10-05 | Page 26 ericsson labs – our apis

27. Slide title minimum 48 pt Slide subtitle minimum 30 pt Ericsson Research | Ericsson Internal | 2011-10-05 | Page 27 Way forward > Ways into Ericsson

28. Slide title minimum 48 pt Slide subtitle minimum 30 pt Ericsson Research | Ericsson Internal | 2011-10-05 | Page 28 A world of opportunities In 180 countries we are innovating, developing and improving the lives of people, business and society. We’re looking for the best and the brightest to join us. Some say it’s a career, and some would say it’s a mission. We do know this – it’s an opportunity. R&D Technology Graduates Now we’re strengthening our presence within R&D in Sweden and have more than 300 job opportunities for both technology graduates and experienced professionals. The recruitment is ongoing. R&D Global Graduate Program Through the Ericsson R&D Global Graduate Program we can offer you a unique opportunity to become a leader in one of the most exciting parts of our business – our research and development unit. Find out more and apply at www.ericsson.com/careers Summer jobs & master thesis 600 summer jobs within various functions ranging from supply and R&D to finance and HR 200 remunerated master thesis/ year.

29. Slide title minimum 48 pt Slide subtitle minimum 30 pt Ericsson Research | Ericsson Internal | 2011-10-05 | Page 29