1. Marc Luyckx GHISI, 1 Tamkam Univ 18/11/2008 FUTURE STUDIES TODAY? Marc LUYCKX GHISI Member of the Auroville International Advisory Council, Former member of the “Forward Studies Unit”, EU Vice President of COTRUGLI Business School, Zagreb & Belgrade

2. Tamkam Univ 18/11/2008Marc Luyckx GHISI,2 FUTURE STUDIES TODAY We are in a crucial moment. We are in a crucial moment. The change announced by Tofler (Future Shock, 1987) and other futurists is happening today. The change announced by Tofler (Future Shock, 1987) and other futurists is happening today. Futurists have an important NEW mission: explain the actual world transformation to the public. Futurists have an important NEW mission: explain the actual world transformation to the public.

3. Tamkam Univ 18/11/2008Marc Luyckx GHISI,3 FUTURE STUDIES TODAY This means that futurology and philosophy are in the best position for explaining in a transdisciplinary way the multiple dimensions of the actual transition to This means that futurology and philosophy are in the best position for explaining in a transdisciplinary way the multiple dimensions of the actual transition to –Transmodernity –Post industrial society –Post capitalist society –Post patriarchal society

4. Marc Luyckx GHISI, 4 Tamkam Univ 18/11/2008 CHAPTER 1 : SHORT DESCRIPTION OF THE TRANSITION

5. Tamkam Univ 18/11/2008Marc Luyckx GHISI,5 P. Drucker: Transformation Every few hundred years in Western History there occurs a sharp transformation. Within a few short decades, society rearranges itself : its worldview (paradigm), its basic values, its social and political structures, its arts, its key institutions. Fifty years later there is a new world.” Peter DRUCKER: “Post Capitalist Society”. Butterworth Heinemann, 1993, 2001, p.1.

6. Tamkam Univ 18/11/2008Marc Luyckx GHISI,6 WILLIS HARMAN “We are living through one of the most fundamental shifts in History: a change in the actual belief structure of Western Society. No economics, political or military power can compare with the power of a change of mind. By deliberately changing their images of reality, people are changing the world.” “We are living through one of the most fundamental shifts in History: a change in the actual belief structure of Western Society. No economics, political or military power can compare with the power of a change of mind. By deliberately changing their images of reality, people are changing the world.” Willis HARMAN Stanford Research Institute (+1997), Founder of the “World Business Academy”

7. Tamkam Univ 18/11/2008Marc Luyckx GHISI,7 Transition to Transmodern Death ?

8. Marc Luyckx GHISI, 8 Tamkam Univ 18/11/2008 KNOWLEDGE SOCIETY: FIVE LEVELS OF CHANGE

9. Tamkam Univ 18/11/2008Marc Luyckx GHISI,9 Transformation’s five levels 1. Humanity is in danger of collective death 2. Knowledge society is the End of the Patriarchal values (CCC) 3. Knowledge Society is the end of modernity. It is tansmodern. (post secular, flat, tolerant, new level of responsibility and consciousness). 4. Knowledge society is also a new economic logic. 5. Knowledge society is potentially a new political concept of non violence between States. (like EU)

10. Tamkam Univ 18/11/2008Marc Luyckx GHISI,10 The Iceberg of TRANSMODERNITY Level 2 : End of Patriarchal myths, sacred and values Level 3: End of Modernity: REASON Only Truth, Science, Violence, Pyramids, Control Level 4 : The knowledge society : post-capitalist society (Drucker) Level 5 : Credibility gap of all Institutions is increasing Level 1 : Danger of Collective Death dramatically…

11. Marc Luyckx GHISI, 11 Tamkam Univ 18/11/2008 LEVEL 1: HUMANITY IS IN DANGER OF COLLAPSE

12. Tamkam Univ 18/11/2008Marc Luyckx GHISI,12 WorldWatch Institute Washington “Our global economy is outgrowing the capacity of the earth to support it, moving us ever closer to decline and possible collapse…. “Our global economy is outgrowing the capacity of the earth to support it, moving us ever closer to decline and possible collapse…. “We have the technologies needed to build the new economy…” “We have the technologies needed to build the new economy…” Lester BROWN: “Plan B 2.0” Norton NY, London 2006. Presentation text on the cover.

13. Tamkam Univ 18/11/2008Marc Luyckx GHISI,13 UNESCO : War against nature Koichiro MATSUURA, Director of UNESCO in Paris has declared that “we must end this war against nature, which is in fact a war against ourselves, and against the future generations.” Koichiro MATSUURA, Director of UNESCO in Paris has declared that “we must end this war against nature, which is in fact a war against ourselves, and against the future generations.” “We must conclude an armistice, a new “natural pact” of co-development with nature.” (“Le Figaro” Jan 11, 2007.) “We must conclude an armistice, a new “natural pact” of co-development with nature.” (“Le Figaro” Jan 11, 2007.)

14. Tamkam Univ 18/11/2008Marc Luyckx GHISI,14 WHY? It is a question of Survival for HUMANIY. It is a question of Survival for HUMANIY.

15. Marc Luyckx GHISI, 15 Tamkam Univ 18/11/2008 Level 2: KNOWLEDGE SOCIETY = END OF PATRIARCHAL VALUES

16. Tamkam Univ 18/11/2008Marc Luyckx GHISI,16 From Matrilinear to Patriarchal MATRILINEAR(-3500) MATRILINEAR(-3500) Woman= Goddess, Woman= Goddess, snake = her power snake = her power SACRED = LIFE tree, blood, birth… SACRED = LIFE tree, blood, birth… Sexuality + Pleasure Sexuality + Pleasure Power = life giving Power = life giving Beauty + art Creativity Beauty + art Creativity PATRIARCHAL PATRIARCHAL God the Father God the Father women infer + sin. women infer + sin. SACRED= Violent DEATH, blood, cross… SACRED= Violent DEATH, blood, cross… Sex pleasure impure Sex pleasure impure Power = to kill Power = to kill Ascetism is better Ascetism is better

17. Tamkam Univ 18/11/2008Marc Luyckx GHISI,17 KNOWLEDGE SOCIETY = END OF COMMAND AND CONTROL Every LEADER will have to shift his approach, and the political structures towards post patriarchal values: Every LEADER will have to shift his approach, and the political structures towards post patriarchal values: –respect for the environment, –Importance of human relations –Fostering the joy of creation, –contact with nature, link with the cosmos, –Interiority, spiritual dimension

18. Tamkam Univ 18/11/2008Marc Luyckx GHISI,18 A NEW WOMAN-MAN RELATION In every couple around the world, we see a hidden transformation of the relation. Hence... some new conflicts! In every couple around the world, we see a hidden transformation of the relation. Hence... some new conflicts! This means that women and men are obliged to redefine their roles and behaviours. This means that women and men are obliged to redefine their roles and behaviours. Few structures are able to help couples in this unexplained transition. SILENCE. Few structures are able to help couples in this unexplained transition. SILENCE.

19. Marc Luyckx GHISI, 19 Tamkam Univ 18/11/2008 LEVEL 3: KNWOLEDGE SOCIETY = END OF MODERNITY

20. Tamkam Univ 18/11/2008Marc Luyckx GHISI,20 Multi level changes... 1. Structures: From pyramids to void circle 2. Status of rational thinking 3. Status of Spiritual aspiration (religion) in public. 4. Status of truth: real tolerance. 5. Status of Science and tech. 6. Status of political violence: beyond war 7. Status of body, intuition, ethics, esthetics...

21. Tamkam Univ 18/11/2008Marc Luyckx GHISI,21 0. Pre-Modern to Modern : Pyramid to Pyramid PRE-MODERNMODERN COSMOS = object GOD Clergy Government Men Women REASON Economist Government Men Women COSMOS = sacred

22. Tamkam Univ 18/11/2008Marc Luyckx GHISI,22 1. From Modern to Transmodern: From Pyramid to void cercle MODERNTRANSMODERN Cultures Centre is empty Men part of COSMOS Men ‘above’ the COSMOS REASONEconomist Government Men Women

23. Tamkam Univ 18/11/2008Marc Luyckx GHISI,23 2. STATUS OF RATIONAL THINKING “Modern” rational thinking has been a liberation struggle against medieval obscurantism. “Modern” rational thinking has been a liberation struggle against medieval obscurantism. It has become now, like a mental prison. It has become now, like a mental prison. Rationality is loosing its divine status given by “modernity”. And it is only one way to think. Rationality is loosing its divine status given by “modernity”. And it is only one way to think. Other ways of thinking like intuition, connection to the cosmos, gain credibility, because we need them, to create knowledge !! Other ways of thinking like intuition, connection to the cosmos, gain credibility, because we need them, to create knowledge !!

24. Tamkam Univ 18/11/2008Marc Luyckx GHISI,24 3. STATUS OF SPIRITUAL ASPIRATION IN PUBLIC For evident reasons modernity has taken distance from religions. For evident reasons modernity has taken distance from religions. But in doing this, it has progressively marginalized religions and spiritual aspiration as outdated. But in doing this, it has progressively marginalized religions and spiritual aspiration as outdated. This negation of such an important human dimension is in crisis. This negation of such an important human dimension is in crisis. We go probably towards : distinction but not anymore separation. We go probably towards : distinction but not anymore separation.

25. Tamkam Univ 18/11/2008Marc Luyckx GHISI,25 4. STATUS OF TRUTH MODERN Pyramidal Pyramidal Intolerant Intolerant Rational = truth Rational = truth Secular (France) Secular (France) Disenchanted Disenchanted NOT Responsible NOT Responsible No conscious of whole No conscious of wholeTRANSMODERN Round table + Hole Round table + Hole Radical tolerance Radical tolerance Truth exist=“void” Truth exist=“void” Post secular Post secular Re-enchanted Re-enchanted Collective responsibility Collective responsibility New level of consciousness New level of consciousness

26. Tamkam Univ 18/11/2008Marc Luyckx GHISI,26 5. NEW ROLE OF SCIENCE & TECHNOLOGY Science & Technology had received in “modern” times a “divine” status, because they were rational thus true. Now they have to be at the service of our survival in a sustainable future. Science & Technology had received in “modern” times a “divine” status, because they were rational thus true. Now they have to be at the service of our survival in a sustainable future. Science was above ethics, value free ! Now ethics is back and citizens ask questions to science. Science was above ethics, value free ! Now ethics is back and citizens ask questions to science. Science was functioning in a offer economy (please consume what we invent !). Science was functioning in a offer economy (please consume what we invent !). Now science HAS to function in a demand economy (please be part of the solution !). Now science HAS to function in a demand economy (please be part of the solution !).

27. Tamkam Univ 18/11/2008Marc Luyckx GHISI,27 5. SCIENCE And science is reinventing itself at full speed. And science is reinventing itself at full speed. And this happens through hard paradigm conflicts (Thomas Kuhn, Harvard) And this happens through hard paradigm conflicts (Thomas Kuhn, Harvard) Back to a “poetic” approach to nature... (Ilya Prigogine, Nobel prize 1977). Back to a “poetic” approach to nature... (Ilya Prigogine, Nobel prize 1977).

28. Tamkam Univ 18/11/2008Marc Luyckx GHISI,28 6. STATUS OF POLITICAL VIOLENCE Modernity has created the State as zone of internal NON-violence inside. But outside the borders, citizens are obliged to kill. Modernity has created the State as zone of internal NON-violence inside. But outside the borders, citizens are obliged to kill. Transmodernity has invented structures of non- violence between States: The EU is the first success. Transmodernity has invented structures of non- violence between States: The EU is the first success. But European Governments “sell” the EU as a market... They should sell EU as the first political avantgarde of the Knowledge society ! But European Governments “sell” the EU as a market... They should sell EU as the first political avantgarde of the Knowledge society !

29. Tamkam Univ 18/11/2008Marc Luyckx GHISI,29 7. STATUS OF INTUITION, ETHICS, BODY, SACRED, DEATH... Many things are changing Many things are changing We see that intuition, ethics, esthetics, are really becoming important again in the knowledge society. We see that intuition, ethics, esthetics, are really becoming important again in the knowledge society. The very concept of sacred has transformed more in 40 years than in 2000 years! The very concept of sacred has transformed more in 40 years than in 2000 years! The way we see death and life after death is also changing completely... The way we see death and life after death is also changing completely... We see a reconnexion of body, mind, soul, intelligence...Towards Reenchantment ? We see a reconnexion of body, mind, soul, intelligence...Towards Reenchantment ?

30. Tamkam Univ 18/11/2008Marc Luyckx GHISI,30 CONSEQUENCE: POLITICAL CHOICES (I) EU should be presented as the 1° Transmodern political project of the XXI° century. EU should be presented as the 1° Transmodern political project of the XXI° century. Politicians should dear to say that we are like at the beginning of Renaissance... Politicians should dear to say that we are like at the beginning of Renaissance... They should call people to reflect worldwide on the new sustainable structures of the future. They should call people to reflect worldwide on the new sustainable structures of the future.

31. Tamkam Univ 18/11/2008Marc Luyckx GHISI,31 CONSEQUENCE: POLITICAL CHOICES (II) The main world problems are political The main world problems are political –World hunger –Education –Water –inequalitiy The money is there. It would cost 10 to 20% of what is spent for arms... The money is there. It would cost 10 to 20% of what is spent for arms...

32. Tamkam Univ 18/11/2008Marc Luyckx GHISI,32 CONSEQUENCE: ECONOMIC CHOICES (I) Politicians and economist should have the courage to say that we are not anymore in the industrial capitalist period. Politicians and economist should have the courage to say that we are not anymore in the industrial capitalist period. We are already in the knowledge economy which is post capitalist (Drucker). We are already in the knowledge economy which is post capitalist (Drucker). But nobody dears to say the truth to the citizens. And they know it.... subconsciously. But nobody dears to say the truth to the citizens. And they know it.... subconsciously.

33. Tamkam Univ 18/11/2008Marc Luyckx GHISI,33 CONSEQUENCE: ECONOMIC CHOICES (II) And this “knowldege conomy” (Lisbon Strategy of the EU 2000-2010), could be oriented towards sutainability and social inclusion. And this “knowldege conomy” (Lisbon Strategy of the EU 2000-2010), could be oriented towards sutainability and social inclusion. We can decide this. A debate is urgent and needed. We can decide this. A debate is urgent and needed. But this presupposes that the economists and politicians “wake up” from the “free trade” industrial nightmare which is unable to lead to a sustainable world. But this presupposes that the economists and politicians “wake up” from the “free trade” industrial nightmare which is unable to lead to a sustainable world.

34. Tamkam Univ 18/11/2008Marc Luyckx GHISI,34 THE DINOSAUR SYNDROM ! We are in a time of rapid change. We are in a time of rapid change. It is time to speak out and reflect together like in this Congress... It is time to speak out and reflect together like in this Congress... Many structures will become dinosaurs, if they are unable to transform... Many structures will become dinosaurs, if they are unable to transform... Better create new structures without fighting the old ones. Better create new structures without fighting the old ones.

35. Tamkam Univ 18/11/2008Marc Luyckx GHISI,35 Policy and anguish Example: war on terrorism. Seems to foster more anger and terrorism, and “clash of civilizations”. Exactly the opposite result. Example: war on terrorism. Seems to foster more anger and terrorism, and “clash of civilizations”. Exactly the opposite result. Like persecution of Christians Like persecution of Christians Are politicians able to confront the changes? Are politicians able to confront the changes? What is their mission today? What is their mission today?

36. Tamkam Univ 18/11/2008Marc Luyckx GHISI,36 Conclusion Where are you personally? Are you feeling this transition? Where are you personally? Are you feeling this transition? Where are Croatian young business leaders? Which paradigm are they in ? Where are Croatian young business leaders? Which paradigm are they in ? Where does Croatia fit in the European discussion? Which paradigm? Where does Croatia fit in the European discussion? Which paradigm? What is the future of Croatia? Transmodern? What is the future of Croatia? Transmodern?

37. Tamkam Univ 18/11/2008Marc Luyckx GHISI,37 WHAT IS LISBON STRATEGY ? In March 2000, the Head of the 15 States, which are Members of the European Union, met in Lisbon for one of their official meetings called « European Council ». In March 2000, the Head of the 15 States, which are Members of the European Union, met in Lisbon for one of their official meetings called « European Council ». They decided that « the EU should become the most competitive world actor in the Knowledge society before 2010, and this in full respect of sustainability and social inclusion. » They decided that « the EU should become the most competitive world actor in the Knowledge society before 2010, and this in full respect of sustainability and social inclusion. »

38. Marc Luyckx GHISI, 38 Tamkam Univ 18/11/2008 CHAPTER 2: WHAT IS KNOWLEDGE ECONOMICS? (Level 4! )

39. Tamkam Univ 18/11/2008Marc Luyckx GHISI,39 DEFINITIONS Data: what is on the web, unorganised Data: what is on the web, unorganised Information: is already sorted by « Google ». Overabundance. Information: is already sorted by « Google ». Overabundance. Knowledge: is digested by human brain. Less Knowledge: is digested by human brain. Less Wisdom, Knowledge are rare. Not enough. Wisdom, Knowledge are rare. Not enough.

40. Tamkam Univ 18/11/2008Marc Luyckx GHISI,40 A NEW WORLD... 1. New tool of production : human brain 2. New CEO: Enabling creativity and sharing, Caring for humans = new human-centered management 3. New value creation process : adding Knowledge to Knowledge. 4. BEYOND Trade: from Free Trade to Free Sharing 5. New measurements = qualitative “intangibles”

41. Tamkam Univ 18/11/2008Marc Luyckx GHISI,41 A NEW WORLD... A NEW WORLD... 6. New strategy: beyond war: win-win not win-loose 7. New definition of Progress = qualitative 8. Beyond patenting towards “Open Source” 9. Beyond pyramids towards networks 10. Capitalizing on cultural capital + gender capital

42. Tamkam Univ 18/11/2008Marc Luyckx GHISI,42 1. NEW TOOL OF PRODUCTION  The tool of production is not anymore machine + technol.+ capital (€).  New tool of production is human brain + sharing knowledge in Networks in order to create new K.  This new tool of production is more important than capital and technol. Humans are ABOVE machines and Capital.  Hence Post capitalist society!

43. Tamkam Univ 18/11/2008Marc Luyckx GHISI,43 2. NEW CEO FUNCTION Old CEO: command, control, conquer Old CEO: command, control, conquer New CEO: New CEO: –Enables the creativity of his “human capital”= tool of Production –Enables and creates networks around his team. Because (S)He cannot control networks! –Cares for the intangible assets = brand

44. Tamkam Univ 18/11/2008Marc Luyckx GHISI,44 2. HR AND NEW MANAGEMENT Human capital and HR become central because they are caring for the tool of production: Please come back tomorrow! Human capital and HR become central because they are caring for the tool of production: Please come back tomorrow! Thus Management : shifts 180° towards human centeredness = more creativity-centred, gender & culture – centred. Thus Management : shifts 180° towards human centeredness = more creativity-centred, gender & culture – centred. HR Becomes absolutely central. HR Becomes absolutely central.

45. Tamkam Univ 18/11/2008Marc Luyckx GHISI,45 HR AND NEW MANAGEMENT The EU economy is at least 50% in this new knowledge economy. Thus HR is really becoming more important everyday. The EU economy is at least 50% in this new knowledge economy. Thus HR is really becoming more important everyday. But many enterprises are not understanding the change. And keep HR devalued ! But many enterprises are not understanding the change. And keep HR devalued ! Most CEO’s do not understand... It is too quick! Most CEO’s do not understand... It is too quick!

46. Tamkam Univ 18/11/2008Marc Luyckx GHISI,46 HR AND NEW MANAGEMENT And so the HR managers have a difficult task to convince their top managers. And so the HR managers have a difficult task to convince their top managers. Meanwhile people under them push for change, because they feel the need. Meanwhile people under them push for change, because they feel the need. It is important for HR managers to understand that their problems are worldwide the same. The transformation is too quick! It is important for HR managers to understand that their problems are worldwide the same. The transformation is too quick!

47. Tamkam Univ 18/11/2008Marc Luyckx GHISI,47 3. NEW VALUE CREATION PROCES INDUSTRIAL SOC. INDUSTRIAL SOC. Add value to object Add value to object From steel to car ! From steel to car ! Tool is Machine Tool is Machine Humans are cost Humans are cost Management is machine-centered Management is machine-centered Machine is central Machine is central KNOWLEDGE SOC. KNOWLEDGE SOC. Create new K Create new K From data, info to K From data, info to K Tool is Human brain in Networks Tool is Human brain in Networks Humans are capital Humans are capital Management is Human-centered Management is Human-centered Machine is at service Machine is at service

48. Tamkam Univ 18/11/2008Marc Luyckx GHISI,48 4. BEYOND TRADE : win-win(I) If I exchange an object against money, I loose the object. This is “trade”: I win and I loose. “Win-Loose” logic If I exchange an object against money, I loose the object. This is “trade”: I win and I loose. “Win-Loose” logic If I exchange knowledge, I do not loose my knowledge. I win and you win. I am not trading anymore. I share. This is a “win-win logic” of sharing. If I exchange knowledge, I do not loose my knowledge. I win and you win. I am not trading anymore. I share. This is a “win-win logic” of sharing.

49. Tamkam Univ 18/11/2008Marc Luyckx GHISI,49 4. BEYOND TRADE (II) INDUSTRIAL SOC. INDUSTRIAL SOC. Free trade of objects Free trade of objects Industrial structure Industrial structure Pyramids Pyramids Unemployment Unemployment Pollution Pollution Quantitative growth Quantitative growth KNOWLEDGE SOC. KNOWLEDGE SOC. Free sharing of knowl. Free sharing of knowl. Post-industrial-capitalist. Post-industrial-capitalist. Network =value creation Network =value creation Self-creation of my job Self-creation of my job Immaterialization of prod. Immaterialization of prod. Qualitative growth Qualitative growth

50. Tamkam Univ 18/11/2008Marc Luyckx GHISI,50 5.A NEW SYSTEM OF MEASUREMENTS « Intangible assets » is a new concept invented by Karl Erik SVEIBY (Sweden) « Intangible assets » is a new concept invented by Karl Erik SVEIBY (Sweden) They are becoming more and more important in the knowledge society They are becoming more and more important in the knowledge society Because the knowledge society is about knowledge which is immaterial, intangible and qualitative. Because the knowledge society is about knowledge which is immaterial, intangible and qualitative.

51. Tamkam Univ 18/11/2008Marc Luyckx GHISI,51 5. A NEW SYSTEM OF MEASUREMENT: INTANGIBLE ASSETS (I) 5. A NEW SYSTEM OF MEASUREMENT: INTANGIBLE ASSETS (I) Intangibles assets = Intangibles assets = –Know how, –Reputation, Trust in the company, –Structure of the company, and Strategy (balanced scorecards) –Relations with personnel, –Relations with clients,

52. Tamkam Univ 18/11/2008Marc Luyckx GHISI,52 5. A NEW SYSTEM OF MEASURE. INTANGIBLE ASSETS (II) Relation with civil society Relation with civil society Relation to environment Relation to environment Relation to our collective Future and sustainability Relation to our collective Future and sustainability But also quality of the Networks But also quality of the Networks

53. Tamkam Univ 18/11/2008Marc Luyckx GHISI,53 5. INTANGIBLE ASSETS IN STOCK MARKETS Stock exchange measurements are still looking at financial “tangible” assets (quantitative) but they increasingly look at “intangible” assets (qualitative). Stock exchange measurements are still looking at financial “tangible” assets (quantitative) but they increasingly look at “intangible” assets (qualitative). Today a company is measured more and more by its intangible assets : Minimum 50%. Today a company is measured more and more by its intangible assets : Minimum 50%. Example: “Men’s Wear” USA. & “World Business Academy”, “Spirit in Business”. Example: “Men’s Wear” USA. & “World Business Academy”, “Spirit in Business”. See also Neskey: www.neskey.com See also Neskey: www.neskey.comwww.neskey.com

54. Tamkam Univ 18/11/2008Marc Luyckx GHISI,54 5. Intangible indicators grow Transparency ICT Proliferation Financial indicators remain important Non-financial indicators grow in importance Potential for greater participation and wider accountability 199020062015

55. Tamkam Univ 18/11/2008Marc Luyckx GHISI,55 5. GROWING IMPORTANCE OF INTANGIBLE ASSETS (II)

56. Tamkam Univ 18/11/2008Marc Luyckx GHISI,56 6. NEW BUSINESS STRATEGY WIN-WIN Old business strategy is warlike. Battlefield images are frequent. Patriarchal values dominate: “win-loose” strategies. Old business strategy is warlike. Battlefield images are frequent. Patriarchal values dominate: “win-loose” strategies. New business strategy: much less violent, “competition through collaboration” is the new motto (post patriarchal). New business strategy: much less violent, “competition through collaboration” is the new motto (post patriarchal). Knowledge behaves like love! Shocking idea for the industrial capitalist economy. Knowledge behaves like love! Shocking idea for the industrial capitalist economy.

57. Tamkam Univ 18/11/2008Marc Luyckx GHISI,57 TWO SCENARIOS of Knowledge economy for 2020 Scenario 1:Humanism Scenario 1:Humanism Human centered Human centered Honest with humans Honest with humans Really Transparent Really Transparent Really ethical Really ethical Really concerned about the future Really concerned about the future REALLY SUSTAINABLE REALLY SUSTAINABLE Scenario 2: Manipulat. Scenario 2: Manipulat. Pseudo humanist Pseudo humanist Invisibly false Invisibly false False transparency False transparency False ethics False ethics False concern with Humanity’s future False concern with Humanity’s future NON SUSTAINABLE NON SUSTAINABLE

58. Tamkam Univ 18/11/2008Marc Luyckx GHISI,58 Good Books… Paul H. RAY: “The cultural creatives: How 50 million people are changing the world.” Harmony, New York, 2002. www.culturalcreatives.org Paul H. RAY: “The cultural creatives: How 50 million people are changing the world.” Harmony, New York, 2002. www.culturalcreatives.orgwww.culturalcreatives.org Peter DRUCKER: “Post capitalist society”, Harper Business, New York, 1993. Peter DRUCKER: “Post capitalist society”, Harper Business, New York, 1993. Verna ALLEE: “The future of knowledge” Elsevier Science, 2003, USA. www.vernaallee.com Verna ALLEE: “The future of knowledge” Elsevier Science, 2003, USA. www.vernaallee.com www.vernaallee.com David ROONEY (Australia): “Handbook on the Knowledge economy” 2005. David ROONEY (Australia): “Handbook on the Knowledge economy” 2005.

59. Tamkam Univ 18/11/2008Marc Luyckx GHISI,59 Good Books Jeremy RIFKIN: “The European Dream: when Europe’s vision of the future is silently eclipsing the American dream” Penguin 2004. Jeremy RIFKIN: “The European Dream: when Europe’s vision of the future is silently eclipsing the American dream” Penguin 2004. Ray ANDERSON: “Mid Course correction” 1998. www.chelseagreen.com (Interface) Ray ANDERSON: “Mid Course correction” 1998. www.chelseagreen.com (Interface) www.chelseagreen.com World Business Academy: www.worldbusiness.org World Business Academy: www.worldbusiness.org www.worldbusiness.org “Neskey” on intangible measurements : www.neskey.com “Neskey” on intangible measurements : www.neskey.com www.neskey.com PERLAS Nicanor : Shaping Globalization : civil Society, Cultural Power, and Threefolding nperlas@info.com.ph PERLAS Nicanor : Shaping Globalization : civil Society, Cultural Power, and Threefolding nperlas@info.com.ph nperlas@info.com.ph

60. Tamkam Univ 18/11/2008Marc Luyckx GHISI,60 Good Books Marc Luyckx GHISI: The Knowledge society: a breakthrough to genuine sustainability. Editions India, Cochin, March 08. Marc Luyckx GHISI: The Knowledge society: a breakthrough to genuine sustainability. Editions India, Cochin, March 08.