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April 2007 1 Marc Luyckx Ghisi Dean CBA Zagreb THE EUROPEAN UNION IN A TIME OF RENAISSANCE Marc LUYCKX GHISI Dean of Cotrugli.

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Presentation on theme: "April 2007 1 Marc Luyckx Ghisi Dean CBA Zagreb THE EUROPEAN UNION IN A TIME OF RENAISSANCE Marc LUYCKX GHISI Dean of Cotrugli."— Presentation transcript:

1 april Marc Luyckx Ghisi Dean CBA Zagreb THE EUROPEAN UNION IN A TIME OF RENAISSANCE Marc LUYCKX GHISI Dean of Cotrugli Business Academy

2 april Marc Luyckx Ghisi Dean CBA Zagreb CHAPTER 1: BUSINESS IN A TIME OF DEEP TRANSFORMATION

3 Marc Luyckx Ghisi Dean CBA Zagreb april P. Drucker: Transformation Every few hundred years in Western History there occurs a sharp transformation. Within a few short decades, society rearranges itself : its worldview (paradigm), its basic values, its social and political structures, its arts, its key institutions. Fifty years later there is a new world.” Peter DRUCKER: “Post Capitalist Society”. Butterworth Heinemann, 1993, 2001, p.1.

4 Marc Luyckx Ghisi Dean CBA Zagreb april One of the most fundamental shifts “We are living through one of the most fundamental shifts in History: a change in the actual belief structure of Western Society. No economics, political or military power can compare with the power of a change of mind. By deliberately changing their images of reality, people are changing the world.” “We are living through one of the most fundamental shifts in History: a change in the actual belief structure of Western Society. No economics, political or military power can compare with the power of a change of mind. By deliberately changing their images of reality, people are changing the world.” Willis HARMAN Stanford Research Institute (+1997), Founder of the “World Business Academy”

5 Marc Luyckx Ghisi Dean CBA Zagreb april Transformation’s five levels 1. Humanity is in danger of collective death 2. End of the Patriarchal values (CCC) 3. End of modernity---Transmodernity= post secular, flat, tolerant, new level of responsibility and consciousness. 4. Knowledge society as a turbo of change 5. Crisis of all institutions. EU = transmodern structure

6 Marc Luyckx Ghisi Dean CBA Zagreb april Transition to Transmodern Death ?

7 Marc Luyckx Ghisi Dean CBA Zagreb april Confronting the anguish of change Acceptation of the Transformation Cloud of deep transformation of our world societies NEUROTIC: There is NO change PSYCHOTIC: Everything changes

8 april Marc Luyckx Ghisi Dean CBA Zagreb TRANSMODERNITY: FIVE LEVELS OF CHANGE

9 Marc Luyckx Ghisi Dean CBA Zagreb april Humanity is in danger of collective death although we have money and technology 2. End of the Patriarchal values (Command, control) 3. End of “Modernity”. “Transmodernity” = the best of premodern and modern. post secular, flat, tolerant, new level of resp. & consciousness. 4. Knowledge society as a turbo of change 5. Crisis of all institutions.

10 Marc Luyckx Ghisi Dean CBA Zagreb april The Iceberg of TRANSMODERNITY Level 2 : End of Patriarchal myths, sacred and values Level 3: End of Modernity: REASON Only Truth, Science, Violence, Pyramids, Control Level 4 : The knowledge society : post-capitalist society (Drucker) Level 5 : Credibility gap of all Institutions is increasing Level 1 : Danger of Collective Death dramatically…

11 april Marc Luyckx Ghisi Dean CBA Zagreb Level 2: END OF PATRIARCHAL VALUES

12 Marc Luyckx Ghisi Dean CBA Zagreb april From Matrilinear to Patriarchal MATRILINEAR(-3500) MATRILINEAR(-3500) Woman= Goddess, Woman= Goddess, snake = her power snake = her power SACRED = LIFE tree, blood, birth… SACRED = LIFE tree, blood, birth… Sexuality + Pleasure Sexuality + Pleasure Power = life giving Power = life giving Beauty + art Creativity Beauty + art Creativity PATRIARCHAL PATRIARCHAL God the Father God the Father women infer + sin. women infer + sin. SACRED= Violent DEATH, blood, cross… SACRED= Violent DEATH, blood, cross… Sex pleasure impure Sex pleasure impure Power = to kill Power = to kill Ascetism is better Ascetism is better

13 Marc Luyckx Ghisi Dean CBA Zagreb april END OF COMMAND AND CONTROL Every LEADER will have to shift his approach, and the political structures towards post patriarchal values: Every LEADER will have to shift his approach, and the political structures towards post patriarchal values: –respect for the environment, –Importance of human relations –Fostering the joy of creation, –contact with nature, link with the cosmos, –Interiority, spiritual dimension

14 Marc Luyckx Ghisi Dean CBA Zagreb april A NEW WOMAN-MAN RELATION In every couple around the world, we see a hidden transformation of the relation. Hence... some new conflicts! In every couple around the world, we see a hidden transformation of the relation. Hence... some new conflicts! This means that women and men are obliged to redefine their roles and behaviours. This means that women and men are obliged to redefine their roles and behaviours. Few structures are able to help couples in this unexplained transition. SILENCE. Few structures are able to help couples in this unexplained transition. SILENCE.

15 april Marc Luyckx Ghisi Dean CBA Zagreb LEVEL 3: END OF MODERNITY

16 Marc Luyckx Ghisi Dean CBA Zagreb april Multi level changes Structures: From pyramids to void circle 2. Status of rational thinking 3. Status of Spiritual aspiration (religion) in public. 4. Status of truth: real tolerance. 5. Status of Science and tech. 6. Status of political violence: beyond war 7. Status of body, intuition, ethics, esthetics...

17 Marc Luyckx Ghisi Dean CBA Zagreb april Pre-Modern to Modern : Pyramid to Pyramid PRE-MODERNMODERN COSMOS = object GOD Clergy Government Men Women REASON Economist Government Men Women COSMOS = sacred

18 Marc Luyckx Ghisi Dean CBA Zagreb april From Modern to Transmodern: From Pyramid to void cercle MODERNTRANSMODERN Cultures Centre is empty Men part of COSMOS Men ‘above’ the COSMOS REASONEconomist Government Men Women

19 Marc Luyckx Ghisi Dean CBA Zagreb april STATUS OF RATIONAL THINKING Rational thinking has been a liberation struggle against medieval obscurantism. Rational thinking has been a liberation struggle against medieval obscurantism. It has become now, like a mental prison. It has become now, like a mental prison. Rationality is loosing its divine status. And is only one way to think. Rationality is loosing its divine status. And is only one way to think. Other ways of thinking like intuition, connection to the cosmos, gain credibility. Other ways of thinking like intuition, connection to the cosmos, gain credibility.

20 Marc Luyckx Ghisi Dean CBA Zagreb april STATUS OF SPIRITUAL ASPIRATION IN PUBLIC For evident reasons modernity has taken distance from religions. For evident reasons modernity has taken distance from religions. But in doing this, it has progressively marginalized religions and spiritual aspiration as outdated. But in doing this, it has progressively marginalized religions and spiritual aspiration as outdated. This negation of such an important human dimension is in crisis. This negation of such an important human dimension is in crisis. Probably : disinction but not separation. Probably : disinction but not separation.

21 Marc Luyckx Ghisi Dean CBA Zagreb april STATUS OF TRUTH MODERN Pyramidal Pyramidal Intolerant Intolerant Rational = truth Rational = truth Secular (France) Secular (France) Disenchanted Disenchanted NOT Responsible NOT Responsible No conscious of whole No conscious of wholeTRANSMODERN Round table + Hole Round table + Hole Radical tolerance Radical tolerance Truth exist=“void” Truth exist=“void” Post secular Post secular Re-enchanted Re-enchanted Collective responsibility Collective responsibility New level of consciousness New level of consciousness

22 Marc Luyckx Ghisi Dean CBA Zagreb april NEW ROLE OF SCIENCE & TEC. Science & Technology had received in “modern” times a “divine” status, because they were rational thus true. Now they have to be at the service of our survival in a sustainable future. Science & Technology had received in “modern” times a “divine” status, because they were rational thus true. Now they have to be at the service of our survival in a sustainable future. Science was above ethics, value free ! Now ethics is back and citizens ask questions. Science was above ethics, value free ! Now ethics is back and citizens ask questions. Science was functioning in a offer economy (please consume what we invent !). Science was functioning in a offer economy (please consume what we invent !). Now science HAS to function in a demand economy (please be part of the solution !). Now science HAS to function in a demand economy (please be part of the solution !).

23 Marc Luyckx Ghisi Dean CBA Zagreb april SCIENCE And science is reinventing itself at full speed. And science is reinventing itself at full speed. And this happens through hard paradigm conflicts (Tomas Kuhn, Harvard) And this happens through hard paradigm conflicts (Tomas Kuhn, Harvard) Back to a “poetic” approach to nature... (Ilya Prigogine, Nobel prize 1977). Back to a “poetic” approach to nature... (Ilya Prigogine, Nobel prize 1977).

24 Marc Luyckx Ghisi Dean CBA Zagreb april STATUS OF POLITICAL VIOLENCE Modernity has created the State as zone of internal NON-violence inside. But outside the borders, citizens are obliged to kill. Modernity has created the State as zone of internal NON-violence inside. But outside the borders, citizens are obliged to kill. Transmodernity has invented structures of non-violence between States: The EU. Transmodernity has invented structures of non-violence between States: The EU. But European Governments “sell” the EU as a market... But European Governments “sell” the EU as a market...

25 Marc Luyckx Ghisi Dean CBA Zagreb april STATUS OF INTUITION, ETHICS, BODY, SACRED, DEATH... Many things are changing Many things are changing We see that intuition, ethics, esthetics, are really becoming important again. We see that intuition, ethics, esthetics, are really becoming important again. The very concept of sacred has transformed more in 40 years than in 2000 years! The very concept of sacred has transformed more in 40 years than in 2000 years! The way we see death and life after death is also changing completely... The way we see death and life after death is also changing completely... We see a reconnexion of body, mind, soul, intelligence...Towards Reenchantment ? We see a reconnexion of body, mind, soul, intelligence...Towards Reenchantment ?

26 Marc Luyckx Ghisi Dean CBA Zagreb april CONSEQUENCE: POLITICAL CHOICES (I) EU should be presented as the 1° Transmodern political project of the XXI° century. EU should be presented as the 1° Transmodern political project of the XXI° century. Politicians should dear to say that we are like at the beginning of Renaissance... Politicians should dear to say that we are like at the beginning of Renaissance... They should call people to reflect worldwide on the new sustainable structures of the future. They should call people to reflect worldwide on the new sustainable structures of the future.

27 Marc Luyckx Ghisi Dean CBA Zagreb april CONSEQUENCE: POLITICAL CHOICES (II) The main world problems are political The main world problems are political –World hunger –Education –Water –inequalitiy The money is there. It would cost 10 to 20% of what is spent for arms... The money is there. It would cost 10 to 20% of what is spent for arms...

28 Marc Luyckx Ghisi Dean CBA Zagreb april CONSEQUENCE: ECONOMIC CHOICES (I) Politicians and economist should have the courage to say that we are not anymore in the industrial capitalist period. Politicians and economist should have the courage to say that we are not anymore in the industrial capitalist period. We are already in the knowledge economy which is post capitalist (Drucker). We are already in the knowledge economy which is post capitalist (Drucker). But nobody dears to say the truth to the citizens. And they know it.... subconsciously. But nobody dears to say the truth to the citizens. And they know it.... subconsciously.

29 Marc Luyckx Ghisi Dean CBA Zagreb april CONSEQUENCE: ECONOMIC CHOICES (II) And this “knowldege conomy” (Lisbon Strategy of the EU ), could be oriented towards sutainability and social inclusion. And this “knowldege conomy” (Lisbon Strategy of the EU ), could be oriented towards sutainability and social inclusion. We can decide this. A debate is urgent and needed. We can decide this. A debate is urgent and needed. But this presupposes that the economists and politicians “wake up” from the “free trade” industrial nightmare which is unable to lead to a sustainable world. But this presupposes that the economists and politicians “wake up” from the “free trade” industrial nightmare which is unable to lead to a sustainable world.

30 Marc Luyckx Ghisi Dean CBA Zagreb april THE DINOSAUR SYNDROM ! We are in a time of rapid change. We are in a time of rapid change. It is time to speak out and reflect together like in this Congress... It is time to speak out and reflect together like in this Congress... Many structures will become dinosaurs, if they are unable to transform... Many structures will become dinosaurs, if they are unable to transform... Better create new structures without fighting the old ones. Better create new structures without fighting the old ones.

31 Marc Luyckx Ghisi Dean CBA Zagreb april Policy and anguish Example: war on terrorism. Seems to foster more anger and terrorism, and “clash of civilizations”. Exactly the opposite result. Example: war on terrorism. Seems to foster more anger and terrorism, and “clash of civilizations”. Exactly the opposite result. Like persecution of Christians Like persecution of Christians Are politicians able to confront the changes? Are politicians able to confront the changes? What is their mission today? What is their mission today?

32 Marc Luyckx Ghisi Dean CBA Zagreb april Conclusion Where are you personally? Are you feeling this transition? Where are you personally? Are you feeling this transition? Where are Croatian young business leaders? Which paradigm are they in ? Where are Croatian young business leaders? Which paradigm are they in ? Where does Croatia fit in the European discussion? Which paradigm? Where does Croatia fit in the European discussion? Which paradigm? What is the future of Croatia? Transmodern? What is the future of Croatia? Transmodern?

33 april Marc Luyckx Ghisi Dean CBA Zagreb CHAPTER 2: WHAT IS KNOWLEDGE ECONOMICS? (Level 4! )

34 Marc Luyckx Ghisi Dean CBA Zagreb april DEFINITIONS Data: what is on the web, unorganised Data: what is on the web, unorganised Information: is already sorted by google. Overabundance. Information: is already sorted by google. Overabundance. Knowledge: is digested by human brain. Knowledge: is digested by human brain. Human brain and networks are the NEW TOOLS of PRODUCTION Human brain and networks are the NEW TOOLS of PRODUCTION Wisdom, Knowledge are rare. Not enough. Wisdom, Knowledge are rare. Not enough.

35 Marc Luyckx Ghisi Dean CBA Zagreb april A new world New tool of production : human brain 2. New CEO: Enabling creativity and sharing, Caring for humans = new human-centered management 3. New value creation process : adding K to K. 4. New Trade: from Free Trade to Free Sharing 5. New measurements = qualitative “intangibles” 6. New strategy: beyond war: win-win not win-loose 7. New definition of Progress = qualitative 8. Beyond patenting towards “Open Source” 9. Beyond pyramids towards networks 10. Capitalizing on cultural capital + gender capital

36 Marc Luyckx Ghisi Dean CBA Zagreb april NEW TOOL OF PRODUCTION  The tool of production is not anymore machine + technol.+ €  It is human brain = Networks sharing knowledge in order to create new K.  This new tool of production is more important than capital and technol.  Hence Post capitalist society!

37 Marc Luyckx Ghisi Dean CBA Zagreb april NEW CEO FUNCTION Old CEO: command, control, capture Old CEO: command, control, capture New CEO: New CEO: –enable the creativity of his “human capital”= tool of Production –Enable and creator of networks around his team. Cannot control networks! –Care for the intangible assets= brand

38 Marc Luyckx Ghisi Dean CBA Zagreb april CEO AND NEW MANAGEMENT Human capital is central because it is caring for the tool of production: Please come back! Human capital is central because it is caring for the tool of production: Please come back! Thus Management : shifts 180° towards human centeredness = more creativity- centred, gender & culture – centred. Thus Management : shifts 180° towards human centeredness = more creativity- centred, gender & culture – centred.

39 Marc Luyckx Ghisi Dean CBA Zagreb april NEW VALUE CREATION PROCES INDUSTRIAL SOC. INDUSTRIAL SOC. Add value to object Add value to object From steel to car ! From steel to car ! Tool is Machine Tool is Machine Humans are cost Humans are cost Management is machine-centered Management is machine-centered Machine is central Machine is central KNOWLEDGE SOC. KNOWLEDGE SOC. Create new K Create new K From data, info to K From data, info to K Tool is Human brain in Networks Tool is Human brain in Networks Humans are capital Humans are capital Management is Human-centered Management is Human-centered Machine is at service Machine is at service

40 Marc Luyckx Ghisi Dean CBA Zagreb april BEYOND TRADE (I) If I exchange an object against money, I loose the object. This is “trade”: I win and I loose. “Win-Loose” logic If I exchange an object against money, I loose the object. This is “trade”: I win and I loose. “Win-Loose” logic If I exchange knowledge, I do not loose my knowledge. I win and you win. I am not trading anymore. I share. This is a “win-win logic” of sharing. If I exchange knowledge, I do not loose my knowledge. I win and you win. I am not trading anymore. I share. This is a “win-win logic” of sharing.

41 Marc Luyckx Ghisi Dean CBA Zagreb april BEYOND TRADE (II) INDUSTRIAL SOC. INDUSTRIAL SOC. Free trade of objects Free trade of objects Industrial structure Industrial structure Pyramids Pyramids Unemployment Unemployment Pollution Pollution Quantitative growth Quantitative growth KNOWLEDGE SOC. KNOWLEDGE SOC. Free sharing of knowl. Free sharing of knowl. Post-industrial-capitalist. Post-industrial-capitalist. Network =value creation Network =value creation Self-creation of my job Self-creation of my job Immetrialization of prod. Immetrialization of prod. Qualitaitve growth Qualitaitve growth

42 Marc Luyckx Ghisi Dean CBA Zagreb april A NEW SYSTEM OF MEASUREMENTS « Intangible assets » is a new concept invented by Karl Erik SVEIBY (Sweden) « Intangible assets » is a new concept invented by Karl Erik SVEIBY (Sweden) They are becoming more and more important in the knowledge society They are becoming more and more important in the knowledge society Because the knowledge society is about knowledge which is immaterial, intangible and qualitative. Because the knowledge society is about knowledge which is immaterial, intangible and qualitative.

43 Marc Luyckx Ghisi Dean CBA Zagreb april A NEW SYSTEM OF MEASURE. INTANGIBLE ASSETS (I) Intangibles assets = Intangibles assets = –Know how, –Reputation, –Trust in the company, –Structure of the company, –Strategy (balanced scorecards) –Relations with personnel, –Relations with clients,

44 Marc Luyckx Ghisi Dean CBA Zagreb april A NEW SYSTEM OF MEASURE. INTANGIBLE ASSETS (II) Relation with civil society Relation with civil society Relation to environment Relation to environment Relation to our collective Future and sustainability Relation to our collective Future and sustainability But also quality of the Networks But also quality of the Networks

45 Marc Luyckx Ghisi Dean CBA Zagreb april MEASURING INTANGIBLE ASSETS ? Stock exchange measurements are still looking at financial “tangible” assets (quantitative) but they increasingly look at “intangible” assets (qualitative). Stock exchange measurements are still looking at financial “tangible” assets (quantitative) but they increasingly look at “intangible” assets (qualitative). Today a company is measured more and more by its intangible assets. Today a company is measured more and more by its intangible assets. Example: “Men’s Wear” USA. & “World Business Academy”, “Spirit in Business”. Example: “Men’s Wear” USA. & “World Business Academy”, “Spirit in Business”. See also Neskey: See also Neskey:

46 Marc Luyckx Ghisi Dean CBA Zagreb april Intangible indicators grow Transparency ICT Proliferation Financial indicators remain important Non-financial indicators grow in importance Potential for greater participation and wider accountability

47 Marc Luyckx Ghisi Dean CBA Zagreb april GROWING IMPORTANCE OF INTANGIBLE ASSETS (II)

48 Marc Luyckx Ghisi Dean CBA Zagreb april NEW BUSINESS STRATEGY/ WIN-WIN Old business strategy is warlike. Battlefield images are frequent. Patriarchal values dominate: “win-loose” Old business strategy is warlike. Battlefield images are frequent. Patriarchal values dominate: “win-loose” New business strategy: much less violent, “competition through collaboration” is the new motto. New business strategy: much less violent, “competition through collaboration” is the new motto. Knowledge behaves like love! Knowledge behaves like love!

49 Marc Luyckx Ghisi Dean CBA Zagreb april NEW DEFINTION OF PROGRESS The industrial & modern defintion of progress is quantitative. More is better. The industrial & modern defintion of progress is quantitative. More is better. This defintion is UNSUSTAINABLE This defintion is UNSUSTAINABLE The knowledge society implies a qualitative defintion of progress. The knowledge society implies a qualitative defintion of progress. Good new this allows a reorientation of our societies towards sustainability!! Good new this allows a reorientation of our societies towards sustainability!!

50 Marc Luyckx Ghisi Dean CBA Zagreb april BEYOND PATENTING The whole of the industrial production system is based on secrecy and patenting. I have this technology and you have not. So I win! The whole of the industrial production system is based on secrecy and patenting. I have this technology and you have not. So I win! “Information and knowledge always leak” “Information and knowledge always leak” In the knowledge economy we will NOT be able to maintain secrecy, neither patenting. In the knowledge economy we will NOT be able to maintain secrecy, neither patenting. See generic medecines, I-Pod music etc,. See generic medecines, I-Pod music etc,.

51 Marc Luyckx Ghisi Dean CBA Zagreb april BEYOND PYRAMIDS TOWARDS NETWORKS  Pyramids are the « normal » structure of all organizaions.  But knowledge is created only in networks. This is the form that could prevail in the XXIst century.  Pyramids are all in crisis everywhere. In Govenrments, Military, Churches, NGO etc.

52 Marc Luyckx Ghisi Dean CBA Zagreb april CAPITALIZING ON CULTURAL AND GENDER CAPITAL Paradoxically culture and gender diversity becomes important as they feed creativity Paradoxically culture and gender diversity becomes important as they feed creativity The knowledge management is thus potentially socially inclusive and sustainable The knowledge management is thus potentially socially inclusive and sustainable The Lisbon strategy wsa thus excellent and forward looking. The Lisbon strategy wsa thus excellent and forward looking.

53 Marc Luyckx Ghisi Dean CBA Zagreb april CONCLUSION : NEW VALUES… Underlying values needed in the industrial capitalist society are freedom, initiative, ceativity… Underlying values needed in the industrial capitalist society are freedom, initiative, ceativity… NEW Values are needed: NEW Values are needed: –Freedom (of sharing) –Solidarity, Caring, Respect –Transparency –Concern for the Common Good

54 april Marc Luyckx Ghisi Dean CBA Zagreb CHAPTER 3: THE EUROPEAN UNION IS NOT A STATE

55 Marc Luyckx Ghisi Dean CBA Zagreb april History of the EU : 1 Monnet refuses Council of Europe 1949 Monnet refuses Council of Europe 1949 Monnet & Adenauer May Monnet & Adenauer May Coal & Steel Treaty Coal & Steel Treaty Failure of Community of Defense Failure of Community of Defense Treaty of Rome Treaty of Rome Single Act, Maastricht, Amsterdam, Nice. Single Act, Maastricht, Amsterdam, Nice.

56 Marc Luyckx Ghisi Dean CBA Zagreb april History of the EU : 2 Under Delors : Under Delors : –+ social policy : social fund for poor citizens –+ devpt Policy for the ACP (“Lomé”) –+ regional policy solidarity/ poor regions –+ Environment policy overarching all ! –+ Cultural policy no very rich! –+ abolition visas ( Schengen) –+Foreign Policy + Defense & security P

57 Marc Luyckx Ghisi Dean CBA Zagreb april History of the EU : : Commission is killed by the European Parliament. 1999: Commission is killed by the European Parliament. Hence period of Retreat and fear… Hence period of Retreat and fear… : is “Free Market” period, although obsolete concept : is “Free Market” period, although obsolete concept : Transitions and dangers? : Transitions and dangers?

58 Marc Luyckx Ghisi Dean CBA Zagreb april EU Today and tomorrow : heroic & pioneers times : heroic & pioneers times : EU with a meaning : EU with a meaning : Market orientation : Market orientation 2003: Constitution: better but not enough! 2003: Constitution: better but not enough! –The commission has too much power, –European Parliament has too little power. 2005: return to Meaning of EU dream. 2005: return to Meaning of EU dream. –More spirit, ethics, responsibility, solidarity

59 Marc Luyckx Ghisi Dean CBA Zagreb april US and EU DREAMS : 1 American Dream American Dream –Politics Modern State (1800) Modern State (1800) Independance Independance War & death penalty War & death penalty –Science & Technol. Always good Always good Modern approach Modern approach European Dream European Dream –Politics Transmodern (2010) Non-violent pact No war & negotiation –Science & Technol To be monitored Transmodern approach

60 Marc Luyckx Ghisi Dean CBA Zagreb april US and EU DREAMS : 2 AMERICAN DREAM AMERICAN DREAM –Business $ is God’s blessing $ is God’s blessing Transmodern Busin. Transmodern Busin. –Economy Freedom = Propriety Freedom = Propriety Free Trade as religion Free Trade as religion EUROPEAN DREAM EUROPEAN DREAM –Business Burden of proof on B Transmodern Busin. –Economy Freedom + Social Sharing in networks

61 Marc Luyckx Ghisi Dean CBA Zagreb april US and EU DREAMS : 3 US DREAM US DREAM –Environment Against our freedom Against our freedom National approach National approach Burden on consumer Burden on consumer –Human rights National approach National approach –Integration process By indentification By indentification EU DREAM EU DREAM –Environment Sustainability is norm World Consciousness Precaution principle –Human rights Global transnational –Integration process € on diversity

62 Marc Luyckx Ghisi Dean CBA Zagreb april US and EU DREAMS : 4 (Rifkin) AMERICAN DREAM AMERICAN DREAM –Work Life for work Life for work Time efficiency+doing Time efficiency+doing More efficient More efficient –National identity God given mission God given mission –Death Instinct: Consume without care Consume without care No care for survival No care for survival EUROPEAN DREAM EUROPEAN DREAM –Work Work for life Quality of life, being Less efficient –Multi level identity Our common survival –EU = Life project Non-violence project Also towards nature Global ethics

63 Marc Luyckx Ghisi Dean CBA Zagreb april EU dream and citizens Are citizens aware of the EU dream? Are citizens aware of the EU dream? Are Europeans not too skeptical? Are Europeans not too skeptical? Are they aware of the transmodern quality of their dream? Are they aware of the transmodern quality of their dream? Are the EU governments getting the dream? Are the EU governments getting the dream?

64 Marc Luyckx Ghisi Dean CBA Zagreb april The EU is the first transmodern entity Alliance of non-violence between States Alliance of non-violence between States Modernity has invented the State= non violence inside national territory Modernity has invented the State= non violence inside national territory In a global world we need non violence between States. Success of EU model. In a global world we need non violence between States. Success of EU model. EU Member States do not recognize EU as transmodern. A duck! EU Member States do not recognize EU as transmodern. A duck!

65 Marc Luyckx Ghisi Dean CBA Zagreb april Paradigm shift in F Policy PremodModern Trans + Trans - 1. State EmpireState Post Sta EU Anarchy 2. Foreig Policy Conquer Econom interests F pol = internal Anarchy 3. Power LandCapitalKnowledManipul 4. Interfe ColoniesNo/trade YES HR Maffias 5.Nat. Interest ImperialState Com. Good Relig. Expans.

66 Marc Luyckx Ghisi Dean CBA Zagreb april Paradigm shift in F Policy PremodModern Trans + Trans - 7.BorderExtendFixedPorousParadig 8.SecuritRelativeDeterr.SharingNewCon 9.Religio Pope =1 SepareDistingoClash 10.SecrstrategyStrategyNOPseudo 11.GoveForceEconomHonestManipul

67 Marc Luyckx Ghisi Dean CBA Zagreb april Consequences for BUSINESS in the XXIst century? From State towards post state diplomacy From State towards post state diplomacy Inside the Union: Internal of Foreign Pol? Inside the Union: Internal of Foreign Pol? Outside the Union? Outside the Union? –Explain the EU logic? –Invent a post-Clausewitz Foreign Policy? –Invent a new Defence Policy? –How to relate to modern and premodern?

68 Marc Luyckx Ghisi Dean CBA Zagreb april Some good Books… Peter DRUCKER: “Post capitalist society”, Harper Business, New York, Peter DRUCKER: “Post capitalist society”, Harper Business, New York, Verna ALLEE: “The future of knowledge” Elsevier Science, 2003, USA. Verna ALLEE: “The future of knowledge” Elsevier Science, 2003, USA. Harvard Business Review on Knowledge management Book with 8 articles. Harvard Business Review on Knowledge management Book with 8 articles. David ROONEY (Australia): “Handbook on the Knowledge economy” David ROONEY (Australia): “Handbook on the Knowledge economy” 2005.

69 Marc Luyckx Ghisi Dean CBA Zagreb april Good Books (II) Jeremy RIFKIN: “The European Dream: when Europe’s vision of the future is silently eclipsing the American dream” Penguin Jeremy RIFKIN: “The European Dream: when Europe’s vision of the future is silently eclipsing the American dream” Penguin Ray ANDERSON: “Mid Course correction” (Interface) Ray ANDERSON: “Mid Course correction” (Interface) World Business Academy: World Business Academy: “Neskey” on intangible measurements : “Neskey” on intangible measurements :

70 Marc Luyckx Ghisi Dean CBA Zagreb april Some good Books III Jeremy RIFKIN: “The European Dream: when Europe’s vision of the future is silently eclipsing the American dream” Penguin Jeremy RIFKIN: “The European Dream: when Europe’s vision of the future is silently eclipsing the American dream” Penguin Ray ANDERSON: “Mid Course correction” (Interface) Ray ANDERSON: “Mid Course correction” (Interface) World Business Academy: World Business Academy: Spirit in Business: Spirit in Business: “Neskey” on intangible measurements : “Neskey” on intangible measurements :


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