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& 2009 MARKETING OPPORTUNITY. VISIT AMSTERDAM & REGENT VISIT AMSTERDAM PRESENTS: I AM AMSTERDAM In 2009, Amsterdam and Regent Media’s here! Networks,

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Presentation on theme: "& 2009 MARKETING OPPORTUNITY. VISIT AMSTERDAM & REGENT VISIT AMSTERDAM PRESENTS: I AM AMSTERDAM In 2009, Amsterdam and Regent Media’s here! Networks,"— Presentation transcript:

1 & 2009 MARKETING OPPORTUNITY

2 VISIT AMSTERDAM & REGENT VISIT AMSTERDAM PRESENTS: I AM AMSTERDAM In 2009, Amsterdam and Regent Media’s here! Networks, Out and The Advocate magazines will host “I Am Amsterdam,” a multi-platform marketing initiative that highlights the best of the best in Amsterdam and enhances Amsterdam’s position as Europe’s most cutting-edge travel destination. This custom, video content program will leverage the here! Networks and Regent Media brand family to showcase how Amsterdam provides a myriad of travel options and entertainment and is, was and always will be, the chicest, most versatile destination for gay and lesbian travelers. 2

3 I AM AMSTERDAM 3

4 I AM AMSTERDAM: VIDEO VIDEO A here! Networks production team will head to Amsterdam to capture the essence of the city in a thirty minute video program called “I Am Amsterdam” -- a portrait of Amsterdam’s movers & shakers. The video will spotlight the top ten reasons why gay travelers should consider Amsterdam (again!), with compelling profiles of the innovative individuals that make Amsterdam Europe’s most hip, exciting destination. HERE!TV BROADCAST: A custom thirty minute “I Am Amsterdam” program will air on here! Networks throughout the Fall of 2009 and will be bookended with Amsterdam ads. DIGITAL BROADCAST: Ten (10)) three 3-minute videos will be culled from the “I Am Amsterdam” program. These videos will feature ten (10) Amsterdam residents who are at the center of all the things the city has to offer – food, music, art, nightlife, accommodations, etc. The 3-minute videos will rotate on Advocate.com, Outtraveler.com, Out.com and throughout the Gaywired network video channels. Visit Amsterdam branding on these videos can include commercial bookends, logo presence throughout videos and a “presented by Visit Amsterdam” call out. This program will also be packaged into a Visit Amsterdam Presents: “I Am Amsterdam” DVD. A mutually determined number of DVDs will be created for Visit Amsterdam use as a promotional item at future events. 4

5 VIDEO AND AD PLACEMENTS 5

6 I AM AMSTERDAM: DIGITAL DIGITAL Regent Media’s design team will create co-branded digital ads driving traffic to a custom “I Am Amsterdam” content area, spotlighting Amsterdam cultural hotspots and people, and housing the video profile segments. The “I Am Amsterdam” content area will exist in a flash format and will live on Outtraveler.com. Within the content, visitors will discover elements of Amsterdam: Nightlife, Art/Culture, Restaurants, Shopping, Fashion, Accommodations & Entertainment. The “I Am Amsterdam” digital content area will be roadblocked with Visit Amsterdam ads, aligning Amsterdam as the premier destination for savvy travelers from all walks of life. Ten (10) “I Am Amsterdam” videos will rotate on the site, updated regularly every two weeks and categorized according to the element they fit in. Four (4) e-newsletter sponsorships will encourage visitors to return to the “I Am Amsterdam” digital content area as new videos are released, new listings are updated and user-generated capabilities are launched. *Image for demonstration purposes only – final look of site may differ 6

7 I AM AMSTERDAM: IN-BOOK With the purchase of four (4) pages in Out and four (4) pages in The Advocate, Regent Media’s in-house creative team will design four (4) 1/3 units (two in The Advocate and two in Out ) which will run adjacent to the full page ads. These 1/3 Visit Amsterdam branded units will be custom designed to drive traffic to the “I Am Amsterdam” digital content area and will also promote a special Visit Amsterdam event series. Regent Media will recap the entire I Am Amsterdam program in a bonus one (1) page unit to run in either The Advocate or Out (based on final program package). 7

8 EVENT SERIES Regent Media will host four (4) “I Am Amsterdam” events—two (2) hosted by Visit Amsterdam and The Advocate and two (2) hosted by Visit Amsterdam and Out— in New York, Los Angeles, Chicago and San Francisco. 300+ VIP guests will be invited to discover Amsterdam, as Visit Amsterdam hosts a thrilling event in four (4) luxurious venues that also represent what Amsterdam has to offer. Visit Amsterdam will be branded throughout each event, including eye-catching signage, bookended Visit Amsterdam commercials on rotating “I Am Amsterdam” videos, and on optional Visit Amsterdam branded collateral. All invitations and promotions of the events will be branded with the Visit Amsterdam logo. Each “I Am Amsterdam” event will place an emphasis on one of the elements of Amsterdam that would excite travelers about visiting Amsterdam – food, fashion, art, design, etc. 8

9 SUMMARY VIDEO: Approximate Cost = $30,000 Thirty (30) minute Visit Amsterdam Presents: “I Am Amsterdam” custom program for Impressions: 550,000+ here! Networks Editing of “I Am Amsterdam” video into ten (10) 3-minute segments for online broadcast Visit Amsterdam bookended ads on all video segments Production of 5,000 Visit Amsterdam branded “I Am Amsterdam” DVDs PRINT: Approximate Cost = $125,000 Out magazine: Four (4) pages at 2009 earned rate Impressions: 11,300,000+ Two (2) 1/3 promotional units The Advocate : 4 pages at 2009 earned rate Two (2) 1/3 promotional units DIGITAL: Approximate Cost = $75,000 Visit Amsterdam Digital Media Package on Regent Digital NetworkImpressions: 7,500,000 Custom “I Am Amsterdam” flash-based content area on outtraveler.com Video rotation throughout Regent Digital Network User generated recommendation area on “I Am Amsterdam” content area Co-branded traffic driving RON digital units Four (4) custom, national e-newsletter sponsorships to Regent digital network users EVENT MARKETING: Approximate Cost = $70,000 Four (4) “I Am Amsterdam” events in Los Angeles, New YorkImpressions: 852,000+ Chicago and San Francisco 2009 MEDIA PACKAGE COST TO VISIT AMSTERDAM: $300,000 TOTAL IMPRESSIONS:22,700,000+ 9

10 TIMELINE - PRINT 10 Occurrence The AdvocateOut Materials due for April issue (full page)2/2/092/9/09 Materials due for May issue (1/3)2/16/092/23/09 Materials due for May issue (full page)3/2/093/9/09 April issue goes on sale3/17/093/24/09 May issue goes on sale4/14/094/21/09 Materials due for September issue (1/3)6/22/096/29/09 Materials due for September issue (full page)7/6/097/13/09 Materials due for October issue (1/3)7/20/097/27/09 Materials due for October issue (full page)8/3/098/10/09

11 TIMELINE - DIGITAL 11 OccurrenceDate Materials due for content page (logos, etc)2/2/09 Materials due for cobranded ad units (logos, etc)3/2/09 1 st draft of content page sent to client3/9/09 1 st draft of cobranded ad units sent to client; client provides feedback on content page3/16/09 2 nd draft of content page sent to client; client provides feedback on cobranded ad units3/23/09 2 nd draft of cobranded ad units sent to client; client provides feedback on content page3/30/09 Banner ad materials due (300X250, 160X600, 460X60, 728X90); e-newsletter materials due4/1/09 Final draft of content page sent to client; client provides feedback on cobranded ad units4/6/09 Final draft of cobranded ad units sent to client; final approval from client on content page4/13/09 Final approval of cobranded ad units from client4/20/09 Content page launches; cobranded ad units launch; Banner ads launch; 1 st e-newsletter launches5/1/09 Second e-newsletter launches9/7/09 Third e-newsletter launches10/5/09 Fourth e-newsletter launches11/2/09 Cobranded ad units terminate12/25/09 Sponsorship of content page terminates; Banner ads terminate1/1/10

12 TIMELINE - VIDEO 12 OccurrenceDate Storyboards due to client3/13/09 Client to provide feedback on storyboards3/27/09 Revised storyboards due to client (if necessary)4/10/09 Client to provide final approval on storyboards4/24/09 Regent to begin production of Amsterdam videos on location5/23/09 Location shooting ends5/30/09 Editing of videos begins6/1/09 Videos due to client7/1/09 Client to provide feedback on videos7/8/09 Revised videos due to client (if necessary)7/22/09 Client to provide final approval on videos7/31/09 Online video component launchesTBD I Am Amsterdam video airs on here! TV on demand10/3/09

13 TIMELINE - EVENT 13 OccurrenceDate Materials due for all events (creative for blow-ups, logo, etc)9/7/09 1 st draft of event invites sent to client for approval9/14/09 Client provides feedback on invites9/21/09 2 nd draft of event invites sent to client for approval9/23/09 Client provides feedback on invites9/25/09 Final draft of event invites sent to client for approval9/28/09 Client provides final approval on invites9/30/09 Chicago invite sent10/5/09 New York invite sent10/9/09 Los Angeles invite sent10/12/09 San Francisco invite sent10/15/09 Chicago event10/22/09 New York event10/29/09 Los Angeles event11/5/09 San Francisco event11/12/09

14 END NOTES Nothing in this proposal or any material supplied herewith shall constitute an offer that is susceptible to acceptance by you. Participation in the opportunity proposed is subject to, among other things, space and budgetary restrictions, sufficient participation and third-party cancellations, and is contingent upon your execution of a long-form agreement on terms and conditions acceptable to Regent Media. Until otherwise agreed by the parties, the opportunity described in the proposal is in development and is subject to change or cancellation at any time and for any reason, at Regent Media’s sole discretion. The ideas, concepts, strategies, trademarks and materials contained this proposal and accompanying materials (if any) (collectively, the “Materials”) are being provided to you for the sole purpose of your evaluation and consideration. All such Materials are and will remain Regent Media’s exclusive property (regardless of whether a physical embodiment of such Materials is in your possession), and Regent Media shall retain all right, title and interest therein. Other than as expressly set forth herein, any disclosure, reproduction, use or exploitation of the Materials, in whole or in part, without Regent Media’s prior written consent, is strictly prohibited. RC 1/22/08 14


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