1. The Program Works Ethics and Responsibility

2. The land of law, ethics and responsibility.

3. Copyright, public domain and fair use. Internet, magazines and newspapers provide ample opportunity for staffs to pluck images, logos and information for their own use It is illegal for staffs to use this work because of copyright laws Copyright laws protect the intellectual property of those who create and own the work Taking and using the work of others is similar to plagiarism

4. Creativity has ownership. Copyright laws exist to prevent the unauthorized use of intellectual property Intellectual property includes original works such as literary works, movies, music or sound recordings, paintings or photographs Yearbook staffs cannot use something that has been created by others simply because they can access it Copyright law provides protection for individuals for their lifetime plus 70 years Copyright laws protects corporate owners even longer

5. Creativity has ownership. What yearbook staffs cannot use: –Photographs of celebrities from the Internet, newspapers or magazines –Cartoon characters still under copyright –Music lyrics from current songs –Text from poetry, novels, short stories or other intellectual property that is still under copyright

6. What’s OK to use? Older works that are in public domain Public domain means that no one has ownership of these properties Examples of work in public domain are: –The works of William Shakespeare –The artwork of Vincent van Gogh –The inventions of Thomas Edison Examples of works that are not in public domain (can only be used with specific permission) are: –Songs written by the Beatles –Photographs by current photographer Annie Liebovitz

7. What’s OK to use? To use copyrighted material, the staff must request and be given permission to use the material Saying that the material is copyrighted by TIME magazine or Counting Crows is not enough Using “courtesy of” is not permission

8. What’s OK to use? Disney owns the images of all the characters it has developed as well as the concept for its theme parks –No one may copy its rides or the names of those rides –Others may create theme parks and have similar ideas but they must be different enough that no one is confused –A yearbook staff cannot have Cinderella and her wicked step-sisters and fairy godmother cavorting through their yearbook –A yearbook staff can, however, use the words “It’s a small world” as long as it didn’t replicate the logo for the ride, use the characters in the ride or the words from the song

9. What’s OK to use? Words can be trademarked or registered –“Threepeat” is registered to NBA coach Pat Riley. Anyone who uses it for commercial purposes is expected to pay Riley –Chili’s “Get in. Get out. Get on with your life.” is registered o Use of the Chili’s chili pepper would be copyright infringement o Drawing your own chili would be OK

10. What’s OK to use? Students can create their own images as long as they are not too similar to the original ones –Staffs may create a mouse or a panther but they must be different than Mickey or Minnie Mouse or the Pink Panther

11. What is acceptable use? Fair use allows for some limited use of copyrighted material –Use for educational purposes and for non-profit organizations allows limited use in a reasonable way A few lines of lyrics from a song could be considered reasonable use The use of a whole verse would probably be too much Regardless of how much is used, the material must always be credited

12. What is acceptable use? Copyrighted material may be used to illustrate a story The debut of “Friday Night Lights” put Odessa Permian High School in the limelight –To show the breadth of the coverage, the staff took pictures of publication fronts and stories and ran them as graphics in the book –No actual photos or stories from the original publications were run in the coverage

13. What is acceptable use? Fair use would allow a staff to take photos of CD covers to illustrate the top five CDs for the year Fair use would allow the covers of books to be used to show what the readings were for English classes In each of these cases, the images are being used to inform and complete the story

14. What is acceptable use? Photos in magazines, newspapers or on Web sites belong to the publisher or the photographer Web sites often have Terms of Use policies that tell how materials can be used Even without a Terms of Use policy, staffs do not have the right to use the information, graphics or elements

15. Student Activity Visit the U. S. government Web site www.copyright.gov Divide the staff into groups of three or four and have each group research and explain what it learns about one of these sections: a.What is copyright? b.What works are copyrighted? c.What is not protected? d.How long does copyright protections endure?

16. Student Activity Have students use search engines to determine which sites for the following are official and which are not: a.James Bond b.The Beatles c.The Pink Panther

17. Student Activity Write a policy for dealing with copyrighted materials and for researching whether something is copyrighted.