1. Copyright Crash Course Introduction to Multimedia Fall 2009

2. Copyright Presentation Disclaimer Certain materials that are included in this presentation have been prepared according to the Educational Multimedia Fair Use Guidelines and are restricted from further use.

3. Assumptions Students Are Likely to Make If I can download it, I can use it I can’t find a copyright symbol so it must not be protected I’m just using it for class I only used part of the song, artwork, or story, so it’s fair use I bought the song so I can use it any way I want No big company will come after little old me

4. Copyright Act Grants five rights to copyright owner To reproduce work To prepare derivative works based on original Distribute copies of work Perform and display work publicly

5. What Does Copyright Protect? Copyright law protects works that have been fixed in a tangible medium, such as on paper, compact disk, canvas, VCR tape, DVD, the Web, etc. Examples include: Literary works – books, stories, poems, plays, newspaper and magazine articles, etc. Music Artwork – paintings, sculpture, photographs, etc. Movies, videos, and animations Computer software and web pages

6. What Does Copyright NOT Protect? Works that cannot be copyrighted include: Ideas or concepts not fixed in a tangible medium Factual information Titles, short phrases, slogans and logos – however, these may be protected by trademark law Works in the public domain – works of the U.S. Government and works for which the copyright has expired

7. Fair Use Fair use is a legal principle Fair use defines the limitations on the exclusive rights of copyright holders Four areas that determine fair use: Purpose and character of use Nature of the copyrighted work The amount that is used The effect on market value of copyrighted work

8. Public Domain A public domain work is a creative work that is not protected by copyright and which may be freely used by everyone. The reasons that the work is not protected include: 1) the term of copyright for the work has expired 2) the author failed to satisfy statutory formalities to perfect the copyright or 3) the work is a work of the U.S. Government http://www.unc.edu/~unclng/public-d.htm

9. Multimedia Fair Use Students may incorporate others’ work into their multimedia creations and perform and display them for academic assignments Portion limits: Motion media – up to 10% or 3 minutes Music – up to 10% or 30 seconds Photos and images – up to 5 works from one author; up to 10% or 15 works from a collection http://www.utsystem.edu/OGC/intellectualproperty/faculty.htm#mm

10. Multimedia Fair Use Continued Time limit on fair use: 2 years from completion of the multimedia work Copies limit: generally, only 2, but joint work creators may each have a copy Permission must be granted for duplication or use beyond these guidelines Access to works on the Internet does not automatically mean OK to use http://www.washington.edu/classroom/emc/fairuse.html

11. Project Planning Use minimum amount sufficient and necessary Remember the 10% rule See reference websites Use copyright presentation disclaimer slide

12. Copyright Case Studies http://www.kcsd.k12.pa.us/technology/copyright /studies.html Copyright Topic Slide Shows http://www.kcsd.k12.pa.us/technology/copyright /slides.html

13. Fair Use?? You find a great picture of the Grand Canyon in a book. You scan it and put it in your PowerPoint presentation for geography class. You would not need permission from the creator of the picture. (However, to avoid plagiarism, you do need to provide a reference to the book from which the picture came.)

14. Fair Use?? You turn the text from your PowerPoint presentation into a magazine article and submit it along with the picture to National Geographic. You would need permission from the creator of the picture.

15. Fair Use?? You left your textbook at home last weekend. You need to read Chapter 2 for class tomorrow, so you borrow your friend’s textbook and photocopy the chapter you need. One chapter out of a book is a small portion of the book. Plus, you did buy a copy of the book already.

16. Fair Use?? The textbook for the class is only 50 pages, but it costs $25.00! You decided to photocopy your friend’s entire textbook rather than buy it – it’s a lot cheaper. You are copying the entire book, not just a small portion, and the author/publisher of the book will lose money. You get a copy of the book without having paid the copyright owner for it.