1. Making Consumer Choices
What information do you need before you make a decision
regarding health care products and services?

2. Lesson Objectives In this lesson, you’ll learn to:
Identify the factors that influence consumer decisions about health care products and services.
Analyze the health messages delivered through advertising in the media.
Demonstrate ways to utilize criteria to evaluate health products for appropriateness.

3. Being an Informed Health Consumer
To become an informed health consumer, you need to:
Learn about available health products and services.
Understand how to judge their effectiveness and reliability.

4. Influences on Your Decisions
Factors Influencing Your Decisions
Internal Factors
External Factors
Opinions of family members and friends
Cost
Media
Habit
Personal taste

5. Influences on Your Decisions
Media and Advertising
Many health products and services are promoted through advertising.
Advertisements make you want to buy the featured product.
By analyzing the messages hidden in ads for health products, you can make a better-informed purchasing decision.

6. Influences on Your Decisions
Hidden Messages in Advertising

7. Influences on Your Decisions
Comparing Choices
You can make wise purchasing decisions through
comparison shopping.
Some criteria to consider as you evaluate products and services:
Cost
Features
Quality
Warranty
Safety
Recommendations

8. Influences on Your Decisions
Product Labels
One way to compare two similar products is to read their labels.

9. Your Rights as a Consumer
Consumer Rights
The right to safety
The right to choose
The right to be informed
The right to be heard
The right to have problems corrected
The right to consumer education

10. Today’s Consumer Choices
Online Shopping
Some points to consider when shopping online:
Price: Online sources sometimes offer lower prices. However, some of these savings may be lost by the added cost of shipping.
Convenience: Items are delivered directly to the home. For many people this convenience outweighs the potential problem of repackaging and mailing items that may need to be returned.
Product information: Online descriptions provide only limited information about a product.

11. Today’s Consumer Choices
Safeguards When Shopping Online
Consider the following safeguards:
Get permission from your parents or guardians.
Make sure that the site is secure.
Check the organization's return policy.
Write down any purchase related information.

12. Q. The method of judging benefits of
Quick Review
Choose the appropriate option.
Q. The method of judging benefits of
different products by comparing
several similar factors for each
one is known as ______.
online shopping
2. advertising
comparison shopping
4. media

13. A. The method of judging benefits of different products
Quick Review - Answer
A. The method of judging benefits of different products
by comparing several similar factors for each one is known
as comparison shopping.
Click Next to attempt another question.

14. Quick Review
Choose the appropriate option.
Q. A ________ is a company’s or a store’s written agreement to repair a product or refund your money should the product not function properly.
receipt
2. warranty
marketing policy
4. license

15. A. A warranty is a company’s or a store’s written agreement
Quick Review - Answer
A. A warranty is a company’s or a store’s written agreement
to repair a product or refund your money should the
product not function properly.
Click Next to attempt another question.

16. Q. List three safeguards you should consider when shopping
Quick Review
Provide a short answer to the question given below.
Q. List three safeguards you should consider when shopping
online.
Click Next to view the answer.

17. A. Some safeguards you should consider before shopping
Quick Review - Answer
A. Some safeguards you should consider before shopping
online are:
Get permission from your parents or guardians.
Make sure that the site is secure.
Check the organization’s return policy.
Write down any information related to your
purchase.
Click Next to attempt another question.

18. Quick Review Analyze and evaluate.
Demonstrate ways to use criteria to evaluate health
products for appropriateness:
What factors would you consider when deciding which of two bicycle helmets to buy? List the factors in order of importance.

19. Influences on Your Decisions
Safety Considerations
Safety considerations should be foremost in your mind
when choosing sports, recreation, or home-safety products.
Logos to look for on any product or equipment you are thinking
of buying:
Underwriters Laboratory (UL)
Snell
American National Standards Institute (ANSI)

20. Being an Informed Health Consumer
To become an informed health consumer, you need to:
Learn about available health products and services.
Understand how to judge their effectiveness and reliability.
A health consumer is anyone who purchases or uses health products or services.

21. Influences on Your Decisions
Factors Influencing Your Decisions
Internal Factors
External Factors
Opinions of family members and friends
Cost
Media
Habit
Personal taste
Media refers to the various methods of communicating information.

22. Influences on Your Decisions
Media and Advertising
Many health products and services are promoted through advertising.
Advertisements make you want to buy the featured product.
By analyzing the messages hidden in ads for health products, you can make a better-informed purchasing decision.
Advertising is a written or spoken media message designed to interest consumers in purchasing a product or service.

23. Influences on Your Decisions
Comparing Choices
You can make wise purchasing decisions through
comparison shopping.
Some criteria to consider as you evaluate products and services:
Cost
Features
Quality
Warranty
Safety
Recommendations
Comparison shopping is a method of judging the benefits of different products by comparing several factors, such as quality, features, and cost.

24. Influences on Your Decisions
Comparing Choices
You can make wise purchasing decisions through
comparison shopping.
Some criteria to consider as you evaluate products and services:
Cost
Features
Quality
Warranty
Safety
Recommendations
A warranty is a company’s or a store’s written agreement to repair a product or refund your money should the product not function properly.

25. Today’s Consumer Choices
Online Shopping
Some points to consider when shopping online:
Price: Online sources sometimes offer lower prices. However, some of these savings may be lost by the added cost of shipping.
Convenience: Items are delivered directly to the home. For many people this convenience outweighs the potential problem of repackaging and mailing items that may need to be returned.
Product information: Online descriptions provide only limited information about a product.
Online shopping involves using the Internet to buy products and services.

26. A. Correct! The method of judging benefits of different
Quick Review - Answer
A. Correct! The method of judging benefits of different
products by comparing several similar factors for each one
is known as comparison shopping.
Click Next to attempt another question.

27. A. Correct! A warranty is a company’s or a store’s written
Quick Review - Answer
A. Correct! A warranty is a company’s or a store’s written
agreement to repair a product or refund your money
should the product not function properly.
Click Next to attempt another question.

28. Quick Review - Answer
You have answered the question incorrectly. Go back to try
again, or click Next to view the correct answer.

29. Quick Review - Answer
You have answered the question incorrectly. Go back to try
again, or click Next to view the correct answer.