Presentation on theme: "Being a Health-Literate Consumer"— Presentation transcript:
1Being a Health-Literate Consumer Lesson 3Being a Health-Literate Consumer
2Making Informed Choices Health ConsumerSomeone who purchases or uses health products or servicesAdvertisingA written or spoken media message designed to interest consumers in purchasing a product or service
3Hidden Messages in Advertising BandwagonEveryone is using it, and you should tooRich and FamousIt will make you feel rich and famousFree GiftsIt’s too good a deal to pass upGreat OutdoorsIf it’s associated with nature, it mist be healthyGood TimesThe product will add fun to your lifeTestimonialIt worked for them, so it will work for you, too
4Evaluating Products Product Labels Comparison Shopping Name, intended use, directions, warnings, manufacturer’s info, amount in containerComparison ShoppingJudging the benefits of different products by comparing several factorsCost and QualityFeaturesWarranty – company’s or a store’s written agreement to repair a product or refund your money if the product doesn’t function properlySafetyRecommendationsEvaluating Information and ServicesValid Source? Respected provider? Reputable organization?
6Resolving Consumer Problems Check warrantyKnow the store’s return policyRead instructionsBetter Business Bureau handles complaints about local merchantsConsumer AdvocatesPeople or groups whose sole purpose is to take on regional, national, and even international consumer issues
7Malpractice Health Fraud Failure by a health professional to meet accepted standardsContact organizations such as American Medical Association or a state licensing board for helpHealth FraudThe sale of worthless products or services that claim to prevent disease or cure other health problemsAlso called quackeryLook for claims like:“Secret Formula”“Miracle Cure”“Overnight results”“All natural”“Hurry, this offer expires soon”
8Homework Read Lessons 3 and 4 Find 3 advertisements that use hidden messages to market their product3 different hidden messagesWrite about a commercial or advertisement that uses one the claims below:“Secret Formula”“Miracle Cure”“Overnight results”“All natural”“Hurry, this offer expires soon”