1. Jennie Gerke CU-Boulder Business Library

2.   What is business intelligence?  Why do we care about business intelligence?  What can you find in law databases versus business databases?  How do you go about doing the searching? Thoughts…

3.   Who are the players in the company?  Board of Directors  Registered Agents  Officers  General Council  Who are the major competitors? Company

4.   Which Industr(ies) are they a part of?  Apple: Computers, smart phones, tablets, music, software, etc.  What is their legal landscape?  Lawsuits  Patents  What is the market?  Market v Customer (what is the difference?) Landscape

5.   First, as a class we will attempt to answer as many of the questions on the next slide as possible using the free source (EDGAR) then we will break into teams and each group will get a company to research using a “business” and “legal” resource. Today’s Project

6.  1.Who is the General Counsel or Chief Legal Officer? 2.What is the NAICS/SIC for the primary industry? 3.Are there any active lawsuits against this company? 4.Have the companies revenues been rising or falling for the past 5 years? Database questions: 1.Did the database have any special features? 2.Find one other tidbit of information from this source to share. 3.Would you recommend this source? Questions Beware: You may have to look in multiple sources http://bit.ly/cubuslaw

7.  I am always happy to help you do any business research. My office hours are in the Business Library Monday 3-5, but you can also contact me via email at jennifer.gerke@colorado.edu or via phone at 303-735- 6804. jennifer.gerke@colorado.edu Need More Help?