1. Clothing and Society What influences our clothing selectionhow we dress and how we spend our money!

2. Influences on clothing Basic needs (comfort, protection, safety) Activities Preferences ( comfort, value, easy care, status ) Basic Functions of clothing include: 1.Protection (sun, harm in sports, occupation) 2.Identification (uniforms) 3.Modesty 4.Status (rank or position) 5. Adornment

3. Other influences Family Friends Mediaadvertising, celebrities, status symbols

4. A changing society More casual living Rapid communication Multiple shopping options Consumer power Global Marketplace

5. Culture The collected ideas skills, beliefs and institutions of a society 1.Traditional dress (often now worn only on festive occasions 2.Religious influences 3.Clothing as symbols Show heritage, occupation, values, gender (not as much difference today), role (graduation, sport, bride – bridal gowns differ in different cultures) 4.Expectations for certain occasionsweddings, funerals, dances, job interview, etc 1.Standards may differ in different parts of the country. 2.Some places have dress codes.

6. Clothing Reflects Culture Culture- collected ideas, skills, beliefs, and institutions of a society a a particular time in history National costumes- distinctive clothing style

7. Clothing Symbols Heritage- traditions handed down from ancestors (US- white wedding dress – purity) Occupation- Uniforms Roles- bridal gown, lettermans jacket Gender- men vs women skits vs. pants Values- religious symbols, Amish

8. Clothing and Families Family life cycle what stage in life you are inteen vs. mom Multiple roles career-home Budgets

9. Clothing and self expression Do we judge people by how they dress? Your clothing philosophy determined by what you value Do you 1.Want to stand out or blend in 2.Be comfortable 3.Be in style

10. Self-Expression Create impressions (appearance and behavior, body language) Clothes Communicate –Personality (emotions, self-concept) –Conformity –Individuality –Choices and Consequences –Searching the Real You (hair color, trends)