1. The Venture Plan The Components of the Venture Plan

2. What is a Venture Plan ► A Venture Plan is a written summary of what the venture can accomplish and how ► The venture plan must provide:  A detailed description of the products or services you will offer  Where your venture will operate  When it will start  What resources are needed

3. Components of the Venture Plan ► Mission Statement & Logo ► Executive Summary ► Description of the Business ► Market Analysis ► Marketing Plan ► Resource Analysis ► Operations ► Finance ► SWOT Analysis

4. Mission Statement ► A good mission statement should include:   A catchy opening   The type of venture you are planning (i.e. the products/services)   The overall philosophy that has guided its development   An explanation of how the venture will meet the needs and wants of customers

5. Examples of Mission Statements ► "Provide society with superior products and services by developing innovations and solutions that improve the quality of life and satisfy customer needs, and to provide employees with meaningful work and advancement opportunities, and investors with a superior rate of return."— Merck ► "To enable people and businesses throughout the world to realize their full potential."—Microsoft ► "Organize the world's information and make it universally accessible and useful."—Google

6. Logo ► Your logo should be clear, creative, neatly presented and appropriate for given venture

7. Executive Summary ► The executive summary is a one page summary of the most important points in your plan, intended to introduce the business venture and capture the attention of the reader

8. Description of the Business ► Nature of the business, its objectives, form of organization ► Information about goods and services offered ► What makes the business unique ► Proposed timelines for business development ► Business financing required ► Highlights of the business plan

9. Market Analysis ► Demographics of Potential Customers-at least two appropriate categories (age, income, education, etc.) ► Description of customers needs and wants (what they’ll buy and how you know) ► Trend Analysis ► Analysis of Competition  Who they are  Where they are  How successful they are ► Sales Forecast

10. Marketing Plan ► Description of Target Market ► Analysis of Product ► Analysis/Selection of Price ► Analysis of Promotion ► Analysis of Place

11. Resource Analysis ► Material Resources-listing of all resources needed-consumable resources-capital resources ► Technological Resources ► Human Resources  Internal  External  Job advertisements  Where jobs will be posted

12. Operations ► Form of Ownership ► Employees  Job descriptions  Shift schedules  Guidelines for payment ► Layout of operating facility/production process ► Rules and Regulations (R&R)  Licenses  Insurance  Contracts  Taxes

13. Financial Plan ► Statement of Financial Objectives ► Cash Flow Statement  Minimum of 12 months ► Chosen method to raise capital

14. SWOT Analysis ► Strengths ► Weaknesses ► Opportunities ► Threats