1. ANILA | ANKITA | KARAN | KAVITA | KONARK | KUNAL | MAULIK mavericks

2. Design Challenge How might we encourage consumers to buy & shop local.

3. What is local? Kirana Stores General Provision Stores Company/Multi Brand showrooms (e.g. MK Retail) Co-Operative stores (Hopcoms) Dhabhas/Darshinis Pan/Beedi Shops

4. Traditional Local formats Itinerant Salesman Haats Moles Mandis Established Local Shop Layouts Kirana stores General Provision Stores Company/Multi Brand showrooms (e.g. MK Retail) Co-Operative stores (Hopcoms) Dhabhas/Darshinis Pan/Beedi Shops Emerging and Large-scale Formats Hypermarkets Internet Retailers (e.g. Flipkart, Zopcoms) Multiplexes Globally endorsed Fast Food Outlets (McDonalds, KFC) Source: Gilbert David (2008), Retail Marketing Management, Pearson Press, Delhi)

5. Traditional Local formats Itinerant Salesman Haats Moles Mandis Established Local Shop Layouts Kirana stores General Provision Stores Company/Multi Brand showrooms (e.g. MK Retail) Co-Operative stores (Hopcoms) Dhabhas/Darshinis Pan/Beedi Shops Emerging and Large-scale Formats Hypermarkets Internet Retailers (e.g. Flipkart, Zopcoms) Multiplexes Globally endorsed Fast Food Outlets (McDonalds, KFC) Source: Gilbert David (2008), Retail Marketing Management, Pearson Press, Delhi)

6. Personas Housewif e with Child Student Married working women Kirana Owner

7. House wife with child Student Married working women Kirana owner DEMOGRAPHICS 28-35 Shifted to a new city recently 18-22 Lives at the college hostel 25-30 Works at a MNC 35-40 NEEDS To find a trustable store in the city, preferably close to her home. Home delivery so she can still keep an eye on the child. Cheaper goods at the local store. Home delivery to save time. Snacks at odd hours of the night. Correct bills to avoid being cheated. Better presentation of products at local store to choose easily. Assurance of quality of products she buys. To educate consumers on discounts offered. Showcase all of his stocked products. ACTIVITIES Take neighbor’s help to find a local store. Shops for her daily needs as and when required. Buys less expensive quality products from the local stores. Keeps a mental track of less expensive places to snack at. Shops for the week ahead after she is done with work. Also looks to order dinner during busy days Satisfying consumers with brands he stocks. Orders fast moving goods every week, without keeping count of stock. UNIQUE QUALITIES Takes samples to local store to show the retailer what she wants to buy. Prefers a credit system but does not keep an account of his expenses. Shops from the local bazaar as there is lot of variety to choose from. Shops from local stores during emergency. Single handedly manages the needs of all his consumer. Knows his consumers personally and develops trust in him.

8. Current Scenario Kirana and Local Stores don’t currently have the visibility of big branded stores, malls, and shopping complexes 1

9. Consumers visiting local shops and vendors are skeptical about the quality of goods + services they are purchasing Current Scenario 2

10. One way this problem can be solved is to bridge the consumer and the small local retailer via more meaningful interactions Thoughts 1

11. Having a listing, explanation and awareness guide on where local stores/shops are, what they offer, and the types of goods, products they stock  all help in achieving greater visibility for the local enterprise Thoughts 2

12. A Web App (with subsequent Mobile App) which aims to inform, educate and direct consumers in a given area of Bangalore – with respect to the kinds of local stores, shops, bazaars and other informal store layouts they can avail goods and services from Our Proposal Direc t EducateInform

13. What is Local in our context? What Categorie s of Local Stores exist? What goods and services do these Local stores offer? Key Questions

14. Service Concept

15. Prototyp e

17. Service Ecosystem

18. Business Model Canvas

19. Future of Service Awareness and Profiling Improving Informal Retail Environments Evolved Local Exchange Ecosystem Our idea encompasses this stage Local Community gets involved in this Dedicated effort (NGO or Collective) towards improving Local Vendor layouts Vendors, Buyers, Sellers and Suppliers interact at a higher level

20. Thank You!