1. CMSs: Addressing the Challenges North West region Top three challenges:- Getting the right CMS for your users Getting a CMS that is flexible enough to meet the needs of the marketing people and the varied needs of the users How to get people to actually use the CMS

2. Getting the right CMS for your users Make sure you get input from users Review and learn from past experience Face-to-face meetings with others who have experience of implementation Be clear about what you want the system to do – what works for others may not work for you

3. Getting a CMS that is flexible enough to meet the needs of the marketing people and the varied needs of the users CMS can make all the pages look the same Flexible design templates needed within style rule parameters Maybe some corporate style free areas Need to get users buy-in to the corporate identity

4. How to get people to actually use the CMS Make an effort to sell the CMS to the users: –Training, contact, support Allow time for acceptance Empowering non-skilled users / Don’t de-skill experienced contributors