1. from research.… to market Development of a PSS-oriented business model for customized production in healthcare Giacomo Copani Golboo Pourabdollahian 22/05/2015 7 th CIRP IPS2 Conference

2. 2 Background New Manufacturing Business Models for PSS with focus on production equipment Mantys - EU FP5 (2000-2005) Thematic network on manufacturing technologies Next - EU FP6 (2005-2009) Next Generation Production Systems SMERobots - EU FP6 (2005-2009) The European Robot Initiative for Strengthening the Competitiveness of SMEs in Manufacturing Demat - EU FP7 (2010-2013) Dematerialised Manufacturing Systems: A new way to design, build, use and sell European Machine Tools KTRM - LdV FP7 (2010-2012) Knowelde Tranfer of Rapid Manufacturing

3. 3 The main concepts INDUSTRIAL GOODS SUPPLIER MANUFACTURER Supply Chain Revenue Model Value Proposition

4. 4 Configuration tools “New Business Models diffusion and trends in European machine tool industry”, G. Copani, L. Molinari Tosatti, G. Lay, M. Schroeter, R. Bueno, 40th CIRP International Manufacturing Systems Seminar Proceedings, June 2007, Liverpool, UK

5. 5 Availability guarantee Pay Per Part, Pay Per Use Renting machines with operating personnel Performance based contracting Machine provider turns into parts provider … Proposal of New Business Models for PSS “Innovative Service-Based Business Concepts for the Machine Tool Building Industry”, S. Biege, G. Copani, G. Lay, S. Marvulli, M. Schroter, 1 st CIRP IPS2 Conference, 2009, Cranfield

6. 6 Flexibility-oriented business models for PSS Proposal of New Business Models for PSS Reconfiguration guarantee business model Capacity guarantee business model “Innovative flexibility-oriented business models and system configuration approaches: an industrial application”, G. Copani, M. Urgo, CIRP Journal of Manufacturing Science and Technology, in print

7. 7 Healthcare? Ageing population and societal challenges Increase living standards Pressure on healthcare system costs Personalized healthcare New enabling technologies for healthcare products New PSS business models for personalized healthcare

8. 8 Stakeholders for customized healthcare Personalized prosthesis PatientsHospitalSurgeonsSuppliers National Healthcare System

9. 9 The process for personalized healthcare

10. 10 Lead time Difficult interaction between physicians and suppliers Several accesses to the hospital by patients Few suppliers with a high contractual power High costs for hospitals Suboptimal solutions for customers Problem with the current process

11. 11 Adapted PSS model for healthcare…

12. 12 BM1: Traditional outsourcing

13. 13 BM2: Hospitals turn into manufacturers

14. 14 Certification Manufacturing culture Infrastructure Risk sharing Suppliers’ resistance ….. Barriers emerging in case studies… G. Copani, Silvia Marvulli, G. Lay, S. Biege, D. Buschak, “Business Model innovation paths and success in the machine tool industry”, CIRP IPS2 Conference 2010, 14-15 April 2010, Linköping, Sweden

15. 15 BM3: in between for improved cooperation

16. 16 Healthcare is an «extreme environment» in which to transfer industrial PSS approaches Considerable barriers Technology is confirmed to be a fundamental enabler/trigger of new PSS business models Next steps: Assess sustainability Detailed design of new PSS CONCLUSIONS

17. 17 Thank you for attention giacomo.copani@itia.cnr.it Golboo.pourabdollahian@itia.cnr.it