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Professor Daniel Steenstra Mr Simon Potter Overview Disruptive Healthcare Innovation Initiative.

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Presentation on theme: "Professor Daniel Steenstra Mr Simon Potter Overview Disruptive Healthcare Innovation Initiative."— Presentation transcript:

1 Professor Daniel Steenstra Mr Simon Potter Overview Disruptive Healthcare Innovation Initiative

2 Personal Introduction Royal Academy of Engineering’s first Visiting Professor in Medical Innovation Medicine Design & Innovation Management in Automotive sector (Jaguar) Consultancy in Innovation Management (Unilever, Alstom) HealthTech at WMG / University of Warwick (170 projects; 800 jobs and £50m in sales for SMEs) Developing and commercialising healthcare product and services (Innovations Factory based at Heartlands Hospital)

3 Outline Healthcare challenges Need for innovation Why disruptive innovation The £1000 scanner Cranfield Disruptive Healthcare Innovation initiative Visionair o Deliverables o Ongoing project opportunities

4 Healthcare challenges 1.Rapidly increasing need for healthcare 2.Demand to provide better quality of care 3.No extra funding

5 Demand and Expenditure in the NHS

6 Need for healthcare and funding time Funding (£) Need Position?

7 Need for healthcare and funding time Funding (£) Need Position?

8 Increasing efficiency and productivity does not suffice

9 Need for innovation Innovation is critical to economic change Responses to change in business environment: o ‘adaptive response’ – Incremental Innovation o ‘creative response’ – Radical Innovation Joseph Schumpeter ‘The Theory of Economic Development’

10 Disruptive Innovation - Theory Performance Time least demanding customer most demanding customer Sustaining innovation Disruptive innovation Clayton Christensen – The Innovator’s Dilemma e.g. Sony IBM Apple Virgin

11 Disruptive Innovation - Enablers 1.Simplifying technology 2.Business model innovation 3.Disruptive value network

12 Disruptive Innovation - Why Focussed on the US healthcare system Lacks practical methods, tools and techniques However disruptive innovation is most appropriate: affordable products and services shift diagnostics, therapy and care out of expensive hospitals back into the community.

13 £1000 Scanner - History Diagnostics in primary care Inspired by $100 laptop Based on Open Source (OS) and PSS models £1,000 primary care medical scanner

14 Scanning technologies X – Ray / CT UV Ultrasound NMR / MRI PET / Gamma ray

15 Dedicated MRI - Positioning

16 Dedicated MRI - Pathways

17 Dedicated MRI - Layout

18 Dedicated MRI - Infrastructure Integrating product and service design

19 Service design PATIENT JOURNEY IN IMAGES PATIENT JOURNEY IN IMAGES RELATED MEDICAL RESEARCH III

20 Availability contract Vs Pay-per-scan

21 Ultrasound image processing

22 Key Challenges Market pull instead of technology push o Involving patients and other stakeholders Viable business model that provides return on investment for companies investing in manufacture o Identify sources of funding for product development Perceived threat to established OEMs o Assess infringement of their IP rights o Get end-customer buy-in and support o PR campaign Regulatory approval o Technical files o Accredited supply chain

23 Disruptive Healthcare Innovation initiative - Vision Disruptive Healthcare Innovation Initiative supports sustainable healthcare by leading the development and implementation of practical methods and demonstrators of disruptive healthcare innovations.

24 Disruptive Healthcare Innovation initiative - Elements

25 Disruptive Healthcare Innovation initiative - Demonstrator

26 Integrated system

27 Ultrasound scanner OK ? Aneurysm Further investigation Intervention Product / Service System

28 Ultrasound scanner OK ? Aneurysm Further investigation Intervention ? Product / Service System ?? ? ? ? ?

29 Thank you


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