Presentation on theme: "Disruptive Healthcare Innovation Initiative"— Presentation transcript:
1Disruptive Healthcare Innovation Initiative Professor Daniel SteenstraMr Simon PotterOverview
2Personal Introduction Royal Academy of Engineering’s first Visiting Professor in Medical InnovationMedicineDesign & Innovation Management in Automotive sector (Jaguar)Consultancy in Innovation Management (Unilever, Alstom)HealthTech at WMG / University of Warwick (170 projects; 800 jobs and £50m in sales for SMEs)Developing and commercialising healthcare product and services (Innovations Factory based at Heartlands Hospital)
3Outline Healthcare challenges Need for innovation Why disruptive innovationThe £1000 scannerCranfield Disruptive Healthcare Innovation initiativeVisionairDeliverablesOngoing project opportunities
4Healthcare challenges Rapidly increasing need for healthcareDemand to provide better quality of careNo extra funding
8Increasing efficiency and productivity does not suffice
9Joseph Schumpeter ‘The Theory of Economic Development’ Need for innovationInnovation is critical to economic changeResponses to change in business environment:‘adaptive response’ – Incremental Innovation‘creative response’ – Radical InnovationJoseph Schumpeter ‘The Theory of Economic Development’
10Disruptive Innovation - Theory e.g. SonyIBMAppleVirginPerformancemost demanding customerSustaining innovationDisruptive innovationleast demanding customerTimeClayton Christensen – The Innovator’s Dilemma
11Disruptive Innovation - Enablers Simplifying technologyBusiness model innovationDisruptive value network
12Disruptive Innovation - Why Focussed on the US healthcare systemLacks practical methods, tools and techniquesHowever disruptive innovation is most appropriate:affordable products and servicesshift diagnostics, therapy and care out of expensive hospitals back into the community.
13£1000 Scanner - History Diagnostics in primary care Inspired by $100 laptopBased on Open Source (OS) and PSS models£1,000 primary care medical scanner
14Scanning technologies X – Ray / CTUVUltrasoundNMR / MRIPET / Gamma ray
22Key Challenges Market pull instead of technology push Involving patients and other stakeholdersViable business model that provides return on investment for companies investing in manufactureIdentify sources of funding for product developmentPerceived threat to established OEMsAssess infringement of their IP rightsGet end-customer buy-in and supportPR campaignRegulatory approvalTechnical filesAccredited supply chain
23Disruptive Healthcare Innovation initiative - Vision Disruptive Healthcare Innovation Initiative supports sustainable healthcare by leading the development and implementation of practical methods and demonstrators of disruptive healthcare innovations.
24Disruptive Healthcare Innovation initiative - Elements