1. British News Broadcasting: Objective and Impartial ? By 余怿

2. Outline Definitions and Rules Objective and Impartial Broadcasting in Britain Challenges

3. Definitions Objective: not influenced by personal feelings or opinions; unbiased, fair. Impartial: not favoring one person or thing more than another; fair or neutral Fair: treating each person, side, etc equally and according to the law, rules, etc. --Oxford Advanced Learner’s English- Chinese Dictionary

4. Rules “… the corporation (BBC)is required to draw up for the treatment of controversial subjects with due accuracy and impartiality …” - -Royal Charter for the Continuance of The British Broadcasting Corporation …

5. Objectivity The news story is free of the reporter’s opinion or feelings. It contains facts collected by a impartial and independent observer.

6. Impartiality -- Balance and Fairness During political campaigns, editors try to balance—the second of air time or the inch of copy of candidates.

7. Objective and Impartial Broadcasting in Britain Independence Political Election Broadcasting Diversity in News Broadcasting

8. Independence BBC—TV & radio ITC—commercial TV services Radio Authority—commercial radio services Media vs. Government ？ BBC—Belgrade Broadcasting Corporation Baghdad Broadcasting Corporation

9. Election The Broadcasters ’ Liaison Group: “It was appreciated that all parties needed to be treated fairly and given an opportunity to express their views. It was agreed that the three main political parties …would be met for 45 minutes each.”

10. Diversity The BBC is committed to reflecting the diversity of the UK and to making its services accessible to all … aiming to be inclusive of those groups who are often under-represented — older people, women, disabled people, people from ethnic minorities, those of all faiths and social classes, lesbians and gay men. Off air, the BBC is on course to meet its current target of 10% of its staff coming from ethnic minorities by the end of 2003.

11. Challenges False news Close relation with political parties

12. False News BBC criticized ITC Gossip:Pop stars and sportsmen

13. Media and Political Parties Murdoch Conservatives  Labour

14. Reference: News Reporting and Writing (5 th edition) Focus on Britain www.bbc.co.uk www.sina.com.cn www.sohu.com.cn www.bbc.co.uk www.sina.com.cn www.sohu.com.cn Thank you!