1. Donna Ghelfi Program Officer, SMEs Division
An Introduction to WIPO and the work of the Small and Medium-sized Enterprises (SMEs) Division
Donna Ghelfi
Program Officer, SMEs Division
The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

2. Protection of the economic and moral rights of innovators and creators
Intellectual Property Rights:
An Exchange
Public access to the fruits of innovation and creativity
The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

3. Intellectual Property Tools
Industrial Property
- patents - trademarks - industrial designs - geographical indications
Time Limited
Territorial
Exclusive
Copyright & Related Rights
- literary, artistic, musical works
- actors, music distributors, etc.
Trade secrets
The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

4. The Small and Medium-Sized Enterprises (SMEs) Division of WIPO
Milestones : 1883 to 2004
2002
Internet Treaties
1989
1970
Madrid Protocol
PCT
1970
WIPO established
1967
WIPO Convention
1960
BIRPI moves to Geneva
1925
Hague Agreement
1893
1891
BIRPI
1886
Madrid Agreement
Berne Convention
1883
Paris Convention
The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

5. The Small and Medium-Sized Enterprises (SMEs) Division of WIPO
Basic Facts about WIPO
WIPO’s Mission:
To promote the protection of IP rights worldwide and extend the benefits of the international IP system to all member States
Status: An int’l intergovernmental organization
Member States: 182
Staff: 940 from 94 countries (1300)
Treaties Administered: 23
Decisions by: GA, CC, WIPO Conference
Guiding Principles: Transparency, Accountability, Consensus.
The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

6. The Small and Medium-Sized Enterprises (SMEs) Division of WIPO
Strategic Goals
Promotion of an IP culture
to increase understanding of IP
to encourage use of IP system
to enhance respect for IP rights
Enhanced Access to IP System
delivery of practical solutions that empower all stakeholders to develop, protect, enforce, manage and commercially exploit IPRs for development IP
The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

7. The Small and Medium-Sized Enterprises (SMEs) Division of WIPO
WIPO’s Activities
Services to Industry
Norm-Setting
Economic Development
The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

8. The Small and Medium-Sized Enterprises (SMEs) Division of WIPO
Norm Setting
AIM:
Progressive development of international IP law for an IP system that is:
balanced and responsive to emerging needs
effective in encouraging innovation and creativity
sufficiently flexible to accommodate national policy objectives
The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

9. The Small and Medium-Sized Enterprises (SMEs) Division of WIPO
Economic Development
To maximize strategic use of IP for development by: - updating IP legislation - upgrading IP infrastructure - demystifying IP - promoting understanding of policy options offered by IPS
Approach:
- tailored to specific national needs (NFAPs, etc. that are coordinated through regional offices).
The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

10. The Small and Medium-Sized Enterprises (SMEs) Division of WIPO
Training
Distance Learning Program
Professional Training
Policy Dvpt., Teaching & Research
Approach: Training trainers
Partnerships with Academic Institutions/IGOs/NGOs - synergies for dvpt.
Joint programs/publications, promo. materials
The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

11. Economic Development Innovators, Creators & SMEs
Aim:
To improve IP awareness to enable formulation & implementation of:
policies;
programs;
strategies
… in order to enhance strategic use of IP assets by innovators, creators, entrepreneurs and SMEs, e.g. through licensing agreements, attracting finance, etc.
The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

12. The Small and Medium-Sized Enterprises (SMEs) Division of WIPO
Services
Enhancement of global protection systems to further simplify and reduce costs of obtaining protection in multiple countries for:
- Patents (PCT):
- PCT Reform
- E-filing
- Trademarks (Madrid System)
- Industrial Designs (Hague System)
- Appellations of Origin (Lisbon System)
- Micro-Organisms (Budapest)
The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

13. The Small and Medium-Sized Enterprises (SMEs) Division of WIPO
Services
Alternative dispute resolution (ADR) offered by WIPO Arbitration & Mediation Center -- Tailor-made Dispute Resolution procedures, e.g.:
- UDRP criteria: - identical/confusingly similar - legitimate interest - bad faith - cost-effective and expeditious procedure : see
- WIPO Trademark Database Portal
The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

14. The Small and Medium-Sized Enterprises (SMEs) Division of WIPO
The SMEs Division
In September 2000, the WIPO Assemblies approved the creation of “a substantial new program of activities, focusing on the IP-related needs of SMEs worldwide”
SMEs Division established in October 2000
Nine professionals and three administrative staff in the SMEs Division of WIPO
The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

15. The Small and Medium-Sized Enterprises (SMEs) Division of WIPO
Strategy
1. Demystification
2. New audience
3. New Areas
4. Proactive
5. E-Services
6. Partnership
The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

16. The Small and Medium-Sized Enterprises (SMEs) Division of WIPO
(1) Demystification
Studies
Guides
Events and expert missions
Website and newsletter
CD-ROM
Magazine articles
The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

17. (1) Demystification (Studies)
National Studies (on IP and SMEs) completed or under way in Argentina, Bhutan, Mongolia, Nepal, Philippines, Sri Lanka, Tanzania, Sierra Leone, Romania, Chile, Colombia, Costa Rica, El Salvador, Honduras and Paraguay, Egypt, Morocco, Lebanon
WIPO Survey of IP Services to Tenants of European Technology Incubators
Norwegian SMEs and the IPR system
The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

18. (1) Demystification (Guides)
WIPO/ITC Guide on Marketing of Crafts and Visual Arts; Role of Intellectual Property; A practical guide
WIPO/ITC Guide on Secrets of Intellectual Property: Guide for Small and Medium Sized Exporters
WIPO/ITC Guide on Exchanging Value: Negotiating Technology Licensing Agreements - A Training Manual
ITC Guide on Exporting Automotive Components
ITC Guide on Exporting Pharmaceuticals (Forthcoming)
The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

19. The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

20. (1) Demystification (Guides)
Published
Making a Mark (Trademarks)
Looking Good (Designs)
Inventing the Future (Patents)
The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

21. (1) Demystification (Guides)
Translation and/or customization: Under way, with funding from several sources, in the following countries: Algeria, Argentina, Australia, Canada, Czech Republic, Egypt, Estonia, Hungary, Italy, India, Israel, Kenya, Lebanon, Malaysia, Malta, Mongolia, Morocco, New Zealand, Philippines, Poland, Slovakia, Spain, Tanzania, Tunisia, Vietnam
16 Countries members of the OAPI
The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

22. (1) Demystification (Events)
Special programs, seminar and workshops organized by the SMEs Division in Geneva in partnership with selected associations and organizations (IASP, INSME, IPI, MOST, WASME)
Annual WIPO Forum on IP and SMEs for IP Offices of OECD Countries
The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

23. (1) Demystification (Events)
WIPO-Italy Forum on Textile and Clothing Industries of the Mediterranean Basin Countries (Prato, Italy - December 2003)
Participants from Algeria, Cyprus, Egypt, Jordan, Israel, Lebanon, Malta, Morocco, Palestine, Syria, Tunisia, Turkey
The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

24. (1) Demystification (Website)
The Website of the SMEs Division is in six UN languages (English, French, Spanish, Arabic, Russian and Chinese)
More than 60,000 pages viewed every month in 2004
Contents include sections such as IP for Business, IP and E-Commerce, Activities, Best Practices, Case Studies and Documents
The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

25. (1) Demystification (Website)
The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

26. (1) Demystification (Newsletter)
Monthly e-newsletter in the 6 UN languages (Free)
Content includes articles, updates with information, links and documents
Launched in August 2001
Total number of subscribers: >19,000
The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

27. (1) Demystification (CD-ROM)
50,000 copies of the SMEs Division CD-ROM distributed to SME support institutions, IP Offices and others worldwide
Marketing and customization
E-learning CD ROM (in partnership with KIPO: “IP Panorama”)
SAARC CD-ROM (in preparation)
The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

28. (1) Demystification (Articles)
Some articles recently published:
What to do if you are accused of copyright infringement
Tapping into Patent Information: a buried treasure
International trade in technology – licensing of know-how and trade secrets
Intellectual Property and E-commerce: how to take care of your business’ website
Offshore outsourcing and IP
Savvy marketing: merchandising of IP rights
The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

29. The Small and Medium-Sized Enterprises (SMEs) Division of WIPO
(2) New Audience
Bringing IP issues to SME events
Bringing new business perspective to IP events
New partnership: Open door policy
IGOs, government focal points, SME support, training and financial institutions, chambers of commerce and industry, SME associations, SME research institutions, private sector institutions, universities, etc...
The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

30. The Small and Medium-Sized Enterprises (SMEs) Division of WIPO
(3) New Areas
Creative Industries
IP for financing (venture capital, securitization)
Accounting and valuation of IP assets
IP Asset Management, IP Due Diligence and IP Audit
Fiscal policies and IP (tax incentives for R&D activities, patenting, licensing etc.)
IP services to SMEs by incubators, technology parks, chambers of commerce and SME associations
IP needs of SMEs in agriculture, biotechnology, handicrafts, software, textiles, etc
The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

31. The Small and Medium-Sized Enterprises (SMEs) Division of WIPO
(4) Being Proactive
Original Content
Links
Best Practices
Case Studies
The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

32. The Small and Medium-Sized Enterprises (SMEs) Division of WIPO
(5) E-Services
Web site content
SME mail
newsletter
Distance learning (proposed)
Discussion forum (proposed)
The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

33. The Small and Medium-Sized Enterprises (SMEs) Division of WIPO
(6) Partnership
National and Regional IP Offices
National SME focal points in government, private sector
Chambers of Commerce and Industry
SME Associations; Cooperatives
Incubators, Science Parks, Technology Parks
Universities; R & D Institutes
Private Sector Consultants
SME Finance Institutions (including venture capitalists)
Other UN Agencies (ITC, ILO, UNIDO, AfDB)
The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

34. The Small and Medium-Sized Enterprises (SMEs) Division of WIPO
Thank You
Donna Ghelfi
The Small and Medium-Sized Enterprises (SMEs) Division of WIPO