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ICT Training – Livelihood Promotion for Rural Women

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1 ICT Training – Livelihood Promotion for Rural Women
ICT Applications in Rural Community eCentres ICT Training – Livelihood Promotion for Rural Women Pilot Cases from Bhutan and Philippines Asia Pacific Women’s Information Network Center Sookmyung Women’s University Hanah Zoo

2 Contents Ⅰ Overview Ⅱ Project Activities Ⅲ
Evaluation & Lessons Learned Looking Ahead 1

3 About APWINC 1996. Founded for managing FebMed/WomMed network in the APEC region Opened APWIN IT Edu Center and APEC Women’s e-Biz Center under APWINC Started “Initiative for APEC Women’s Participation in the Digital Economy” Project (2005~2009) 1998. Established as UNESCO Chair in communication Technology for Women (1998~2008) 2009. Joined UN Global Compact as an academic organization To contribute to the advancement of women’s e-culture and e-business abilities by researching, developing, and spreading future technologies related to gender & ICT Vision 2

4 Human Capacity Building
Customized training for government officials, entrepreneurs, educators, NGO leaders, and local women and recommendations on policies related to gender & ICT issues Partnerships Partnerships L O C A G B 3

5 “Can does not mean will or has”
- David Souter about ICTs in Developing countries- Ten Myths about Technology and Development Myth 5: “If you build it, they will come” Myth 3: “ ‘Needs’ are more pressing than ‘Desires’” - Kentaro Toyama - Kentaro Toyama is a visiting scholar at the School of Information at the University of California, Berkeley.  Until 2009, he was assistant managing director of Microsoft Research India, which he co-founded in Kentaro identified a number of myths that surround the field of ICT4D and argued that these can confuse our thinking about the proper role for technology in addressing development problems Myth 3: ‘Needs' are more pressing than desires: A high proportion of the income of the very poor goes on what Western observers might view as ‘luxury' items: (music, photos, festivals & weddings) rather than ‘basics' such as healthcare. Myth 4:‘Needs' translate into business models: Building a business model around the needs of poor communities is possible, but there are significant barriers. Poor populations are harder to reach, and they may not want to pay for the services you provide, even if their value seems obvious to you. Myth 5: If you build it, they will come: Spending is not always rational. An eye hospital in India offers extremely high quality cataract operations for free and covers all related costs. 10% of those offered the service will still refuse to have the operation. 4

6 I. Project Overview (1) Project Title
Development and Delivery of Training Tools on the Use of ICTs for the Promotion of Livelihood for Women in Rural Areas ( ) Project Goals To promote access and use of ICT and multipurpose telecentres for women in rural areas of Philippines and Bhutan in promotion of local livelihood To improve rural women’s economic capability with the use of ICT Project Partners Project Coordination (SEA Area Office) Resources Content Development Trainer/Researcher (in-kind contribution) Local Coordination Telecentre support for trainings 5

7 I. Project Overview (2) Project Duration August 2009 ~ April 2010
Project Activities Phase 1 Phase 2 Phase 3 Phase 4 Preliminary Research Needs Assessment Training Tool Development Pilot Training Literature review on existing training tools to promote ICT use by rural women Field visit to Philippines and Bhutan for consultation with target beneficiary groups and other stakeholders Training content development to improve rural women’s livelihood via ICT use 4 modules including Social Networking Marketing & Promotion Use of Internet Source for Work Comprehensive Review Trained 24 participants from Bato Layette, Philippines, Dec 2009 Trained 20 participants from Punakha, Bhutan, Mar 2010 6

8 Further Segmentation of
II. Project Activities (1) Preliminary Research Objectives To review existing training tools for promoting ICT use by rural women To examine the feasibility of applying the tools to target telecentres Findings Further Segmentation of ‘Women’ Different Motives, Different Use There are more women (55%) who haven’t visit telecentre than those who have ‘Women’ is too big a category to identify reasons for ICT uptake Women visit telecentre more frequently than men (62% vs. 38%)  Once women adopt ICT, they utilize better Women access the Internet for social networking  Telecentre as a communication access point Women relatively weak at using ICT for their ‘productive’ work Training tool combining social networking + livelihood development to motivate women’s ICT use for livelihood “women tended to use the CeC more than men” 62% of female respondents said they visited the CeC in the past 6 months, while 38% of male said; to segment the whole population of women. Those women at whom the first tool targets might be relatively familiar with ICT, and willing to make use of ICT activities. Therefore, they need an advanced level of ICT use and application. On the other hand, those for the second tool are usually less familiar with ICT. Thus, they need a basic level of ICT use and they need to learn that ICT can help improve their lives. Adaptation of Gender Evaluation Methodology for Philippine Community e-Center” National Computer Center on March 18, 2009 7

9 II. Project Activities (1)
Preliminary Research Approach Motivation Social Networking Livelihood Promotion Basic ICT Skills ICT-aided Problem Solving Productivity Efficiency User Capacity Uptake Use/Apply the handbook identifies the types of key interventions that the supporting agencies should consider for women of IBEs including: capacity building, funding investment, infrastructure, HRM, and competition. Typical examples of IBE include: A women’s cooperative that assembles personal computers An individual woman running her own cybercafé or Telecenter A female entrepreneur plus staff managing a shop selling computer supplies A woman graduate designing websites for local businesses Two women providing IT training classes and word processing services The main content of the website is the Women’s ICT-Based Enterprise for Development Handbook, provided in 9 different languages via the link below. Telecentre Sustainability Social use Livelihood use 8

10 II. Project Activities (2)
Needs Assessment Objectives To familiarize the trainers with the sources of livelihood in the pilot areas To identify the information needs of women to improve their livelihoods To evaluate the level of target women’s ICT access and use Pilot Areas in Brief Brgy. Santo Nino, Bato Leyte, the Philippines October 22-23, 2009 (2-day consultation) 4th class municipality with 32 barangays (partially urban) Farming (coconut, cassava) and animal raising major sources of livelihood Punakha Dzong, Bhutan December 21, 2009 (half-day consultation) Previously capital of Bhutan until 1955, located 1200 meters above sea level (rural) Rice farming is the primary source of livelihood and weaving as supplementary income source for women 9

11 II. Project Activities (2)
Needs Assessment Questions Demographic Info Years of schooling Age Income/livelihood Livelihood Existing info source Information needs Level of ICT Use Mobile / SMS usage /prev. ICT exposure Others Bato Leyte Phunaka Secondary level 20~84 yrs (median) Farmers/Housewives Dep. of Agriculture Agri-info, finance, Co-Op promotion Yes (100%) No (100%) Expectation to project Availability Secondary level (8th Gr.) 17~26 yrs Housewives (unemployed) Words of mouth, TV Housekeeping, weaving, SME management 10

12 II. Project Activities (3)
Content Development Outline Two ICT Training tools have been developed: Basic Internet and Computer Literacy Training (Local trainer, Philippines) Customized Training for Livelihood Promotion (APWINC) 1) Basic Internet and Computer Literacy Training Scope : Simple computer operations, Internet research, electronic mailing system, social networking and Microsoft Word Modules MODULE I – Basic Computer Systems MODULE II – Introduction to the Internet MODULE III – Introduction to Electronic Mail ( ) MODULE IV – Understanding Folders MODULE V – The Processes MODULE VI – Introduction to Social Networking MODULE VII – Other Activities in the Internet MODULE VIII – The Desktop and the Online External Drive MODULE IX – Introduction to Microsoft Word 11

13 II. Project Activities (3)
Content Development 2) Customized Training for Livelihood Promotion Topic Areas and Modules Modules Subtopics Online and Social Networking Types of social networking services (Facebook, , newsletter) Internet forum (Palay Chikahan, OPAPA, posting questions) Online security (Protecting the computer) Marketing and Promotion Basic business planning Marketing for women-owned business/ sales Improving products How to use ICT to promote products (mobile, SNS, ) Principles of Economics Basic economic concepts Market /Goods Supply & Demand Cost & Price Microfinance as a funding source Problem-Solving and Decision Making Defining the problem /Gathering information Developing alternatives /Weighing Alternatives Selecting the Best alternative / Implementing the solution Monitoring progress /Reviewing Utilization of Technical Training Resources Web links to the Department of Agriculture Hands-on experience 12

14 II. Project Activities (3)
Content Development 2) Customized Training for Livelihood Promotion (cont’d) Methodology & Structure Practice Case Concept Introduction Extension Introduction of topic with aid of available audio-visual, graphic contents Presentation of main concept in keyword format Presentation of day-to-day cases to facilitate participants’ understanding of concept application, with aid of available multimedia contents Application of concepts with custom-designed exercises reflecting the participants’ specific needs ; Information search on the web Follow-up activities for further self-study by individual participants 13

15 Sample Page Palay Chikahan Palay Chikahan is an Internet Forum based in an international social networking site NING You can join the Palay Chikahan Internet Forum and post questions regarding rice production Also, you can build up your Profile to show your interests and expertise to other members 14

16 DA’s Homepage – Daily News Monitor
Sample Page DA’s Homepage – Daily News Monitor From ‘Daily News Monitor’, you can get what newspapers speak every day . You can get other Filippino’s business story from ‘Success Story’. Click the flowing table or ‘daily news archive’ to see whole list of the tips 15

17 Pinoy’s Site – Production Guides
Sample Page Pinoy’s Site – Production Guides From ‘Production Guides’, you can get some practical guides for farming various kinds of. Click the Icon to see more in detail 16

18 Bato Leyte, Philippines
II. Project Activities (4) Pilot Training December 7-9, 14-18, 21-22, 2009 Community eCenter (CeC) Bato Leyte, Philippines March 1-5, 8-12, 2010 Community Information Center (CIC) Punakha, Bhutan 17

19 II. Project Activities (4)
Pilot Training Key facts Bato, Philippines Punakha, Bhutan Duration 10 days (2 weeks, Mon-Fri) December 2009 March 2010 Courses A) Basic ICT Literacy + B) Customized Livelihood promotion Trainees (12 females, 8 males) 20 (females) Grouping 2 groups (Morning/Afternoon session) Language English /English (Tran.) Local language / English (Tran.) Telecentre Community e-Center 10 computers (Internet/ wifi access) Community Information Center 8 computes + 2 laptops (Partial Internet access) Local Input Daily transportation 2-months CeC voucher* 2 laptop computers Documentation staff Other Facts 100% daily attendance Boost of confidence Combination of men & women Fear of making mistakes CIC run by an entrepreneur* Lack of local contents Weaving design community 2-months CeC voucher* CIC run by an entrepreneur* 18

20 III. Evaluation (1) Training Contents
Keyboard/mouse practice for trainees with zero-computer literacy Local examples to maximize content relevancy Facilitators Language matters Local knowledge crucial to boost participants’ learning Hands on Exercises Learning by doing Motivation to uptake and use ICT for livelihood Follow-up Activities Post-training exercise/ follow-up output Involvement with local co-operative (SNS page/ website for online product advertisement) Role of telecentres 19

21 III. Lessons-learned (2)
Community Development + Business Incubation One strategy that farmers engage in (to solve information need) is to ask other farmers either from their barangay or from a neighboring barangay who have attended a seminar regarding new information that they can use in their farms. Now the participants can share information they have via online community space. At first, participants thought that there was a mismatch in their needs and the ICT information shared by the project team, but as shared by one participant, he eventually realized that the project can be a great help to them since they can make their own website to promote their own products and skills of every member of the co-operative. Weaving is the most popular business among Punakha women but competition is high as many are producing more or less the same products. Online weaving design community can help them find creative designs that can sell better at the local market. 20

22 III. Lessons-learned (3)
ICT Training for Livelihood & Telecentre Sustainability Use ICT-supported Business Incubation Adoption Entrepreneurship development Extending the role of telecentres ICT-enabled Service Capacity- Building Local online service (e-Government, Co-op Website) ICT Content ICT literacy training course ICT access Facility, Internet connection 21

23 IV. Looking Ahead Dissemination of the APWINC model in the APEC region Incubate women’s e-business and empower women’s entrepreneurship + + Academic Support Tailored Tool Financial Resource To raise project efficiency by researching local needs To develop applicable tools for women to meet community needs and activate local economy To obtain resources from governments, international organizations and global enterprises 22

24 Breakthrough with Public-Private Partnership
Local Gov’t N E D Complementing financial source Strategic Execution of ODA Enhancing the value of national brand Int’l Org. N E D Complementing hesitant contribution from governments New agenda, new funding source Research &HRD Hub - Experience of Re.& Training for developing countries - New int’l norm (UNGC) friendly activities Private N E D - Ensuring diplomatic channel to emerging markets - Expanding local-friendly brand image abroad - Lack of proper experiences and programs to do CSR 23

25 Thank You! Hanah Zoo Head, Division of Policy Development
Asia Pacific Women’s Information Network Center (APWINC) Sookmyung Women’s University, Korea

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