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Asia Pacific Womens Information Network Center Sookmyung Womens University.

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Presentation on theme: "Asia Pacific Womens Information Network Center Sookmyung Womens University."— Presentation transcript:

1 Asia Pacific Womens Information Network Center Sookmyung Womens University

2 Contents Overview Looking Ahead Project Activities 1 Evaluation & Lessons Learned

3 1996. Founded for managing FebMed/WomMed network in the APEC region Opened APWIN IT Edu Center and APEC Womens e-Biz Center under APWINC Started Initiative for APEC Womens Participation in the Digital Economy Project (2005~2009) Established as UNESCO Chair in communication Technology for Women (1998~2008) Joined UN Global Compact as an academic organization To contribute to the advancement of womens e-culture and e-business abilities by researching, developing, and spreading future technologies related to gender & ICT 2

4 Customized training for government officials, entrepreneurs, educators, NGO leaders, and local women and recommendations on policies related to gender & ICT issues LOCALLOCAL GLOBALGLOBAL Partnerships 3

5 Can does not mean will or has - David Souter about ICTs in Developing countries- Ten Myths about Technology and Development Myth 5: If you build it, they will come Myth 3: Needs are more pressing than Desires - Kentaro Toyama - 4

6 I. Project Overview (1) Development and Delivery of Training Tools on the Use of ICTs for the Promotion of Livelihood for Women in Rural Areas ( ) To promote access and use of ICT and multipurpose telecentres for women in rural areas of Philippines and Bhutan in promotion of local livelihood To improve rural womens economic capability with the use of ICT Project Goals Project Partners Project Coordination (SEA Area Office) Resources Content Development Trainer/Researcher (in-kind contribution) Local Coordination Telecentre support for trainings 5 Project Title

7 August 2009 ~ April 2010 Project Activities Preliminary Research Literature review on existing training tools to promote ICT use by rural women Training Tool Development Training Tool Development Training content development to improve rural womens livelihood via ICT use 4 modules including Social Networking Marketing & Promotion Use of Internet Source for Work Comprehensive Review Needs Assessment Field visit to Philippines and Bhutan for consultation with target beneficiary groups and other stakeholders Pilot Training Trained 24 participants from Bato Layette, Philippines, Dec 2009 Trained 20 participants from Punakha, Bhutan, Mar 2010 Phase 1 Phase 2 Phase 3 Phase 4 I. Project Overview (2) Project Duration 6

8 II. Project Activities (1) Objectives Findings Preliminary Research To review existing training tools for promoting ICT use by rural women To examine the feasibility of applying the tools to target telecentres Further Segmentation of Women Further Segmentation of Women There are more women (55%) who havent visit telecentre than those who have Women is too big a category to identify reasons for ICT uptake Women visit telecentre more frequently than men (62% vs. 38%) Once women adopt ICT, they utilize better Adaptation of Gender Evaluation Methodology for Philippine Community e-Center National Computer Center on March 18, 2009 Different Motives, Different Use Different Motives, Different Use Women access the Internet for social networking Telecentre as a communication access point Women relatively weak at using ICT for their productive work T raining tool combining social networking + livelihood development to motivate womens ICT use for livelihood 7

9 II. Project Activities (1) Approach Preliminary Research Basic ICT Skills Basic ICT Skills UptakeUse/Apply Social Networking Social Networking Livelihood Promotion Livelihood Promotion Social use Livelihood use Motivation ICT-aided Problem Solving Productivity Efficiency User Capacity Telecentre Sustainability 8

10 II. Project Activities (2) Objectives Pilot Areas in Brief Brgy. Santo Nino, Bato Leyte, the Philippines October 22-23, 2009 (2-day consultation) 4th class municipality with 32 barangays (partially urban) Farming (coconut, cassava) and animal raising major sources of livelihood Punakha Dzong, Bhutan December 21, 2009 (half-day consultation) Previously capital of Bhutan until 1955, located 1200 meters above sea level (rural) Rice farming is the primary source of livelihood and weaving as supplementary income source for women Needs Assessment To familiarize the trainers with the sources of livelihood in the pilot areas To identify the information needs of women to improve their livelihoods To evaluate the level of target womens ICT access and use 9

11 II. Project Activities (2) Needs Assessment Questions Demographic Info Years of schooling Age Income/livelihood Livelihood Existing info source Information needs Level of ICT Use Mobile / SMS usage /prev. ICT exposure Others Bato Leyte Phunaka Secondary level 20~84 yrs (median) Farmers/Housewives Dep. of Agriculture Agri-info, finance, Co-Op promotion Yes (100%) No (100%) Expectation to project Availability Secondary level (8 th Gr.) 17~26 yrs Housewives (unemployed) Words of mouth, TV Housekeeping, weaving, SME management Yes (100%) No (100%) Availability 10

12 II. Project Activities (3) Outline 1) Basic Internet and Computer Literacy Training Scope : Simple computer operations, Internet research, electronic mailing system, social networking and Microsoft Word Modules MODULE I – Basic Computer Systems MODULE II – Introduction to the Internet MODULE III – Introduction to Electronic Mail ( ) MODULE IV – Understanding Folders MODULE V – The Processes MODULE VI – Introduction to Social Networking MODULE VII – Other Activities in the Internet MODULE VIII – The Desktop and the Online External Drive MODULE IX – Introduction to Microsoft Word Content Development Two ICT Training tools have been developed: Basic Internet and Computer Literacy Training (Local trainer, Philippines) Customized Training for Livelihood Promotion (APWINC) 11

13 II. Project Activities (3) 2) Customized Training for Livelihood Promotion Topic Areas and Modules Content Development ModulesSubtopics Online and Social Networking · Types of social networking services (Facebook, , newsletter) · Internet forum (Palay Chikahan, OPAPA, posting questions) · Online security (Protecting the computer) Marketing and Promotion · Basic business planning · Marketing for women-owned business/ sales · Improving products · How to use ICT to promote products (mobile, SNS, ) Principles of Economics · Basic economic concepts · Market /Goods · Supply & Demand · Cost & Price · Microfinance as a funding source Problem-Solving and Decision Making · Defining the problem /Gathering information · Developing alternatives /Weighing Alternatives · Selecting the Best alternative / Implementing the solution · Monitoring progress /Reviewing Utilization of Technical Training Resources · Web links to the Department of Agriculture · Hands-on experience 12

14 II. Project Activities (3) 2) Customized Training for Livelihood Promotion (contd) Methodology & Structure Content Development Practice Case Concept Introduction Extension Introduction of topic with aid of available audio-visual, graphic contents Presentation of main concept in keyword format Presentation of day-to-day cases to facilitate participants understanding of concept application, with aid of available multimedia contents Application of concepts with custom-designed exercises reflecting the participants specific needs ; Information search on the web Follow-up activities for further self-study by individual participants 13

15 Palay Chikahan Palay Chikahan is an Internet Forum based in an international social networking site NING Also, you can build up your Profile to show your interests and expertise to other members You can join the Palay Chikahan Internet Forum and post questions regarding rice production Sample Page 14

16 DAs Homepage – Daily News Monitor From Daily News Monitor, you can get what newspapers speak every day. You can get other Filippinos business story from Success Story. Click the flowing table or daily news archive to see whole list of the tips Sample Page 15

17 Pinoys Site – Production Guides From Production Guides, you can get some practical guides for farming various kinds of. Click the Icon to see more in detail Sample Page 16

18 December 7-9, 14-18, 21-22, 2009 Community eCenter (CeC) Bato Leyte, Philippines March 1-5, 8-12, 2010 Community Information Center (CIC) Punakha, Bhutan II. Project Activities (4) Pilot Training 17

19 II. Project Activities (4) Key facts Pilot Training Bato, PhilippinesPunakha, Bhutan Duration 10 days (2 weeks, Mon-Fri) December days (2 weeks, Mon-Fri) March 2010 Courses A) Basic ICT Literacy + B) Customized Livelihood promotion Trainees 20(12 females, 8 males)20 (females) Grouping 2 groups (Morning/Afternoon session) Language English /English (Tran.)Local language / English (Tran.) Telecentre Community e-Center 10 computers (Internet/ wifi access) Community Information Center 8 computes + 2 laptops (Partial Internet access) Local Input Daily transportation 2-months CeC voucher* 2 laptop computers Documentation staff Other Facts 100% daily attendance Boost of confidence Combination of men & women Fear of making mistakes CIC run by an entrepreneur* Lack of local contents Weaving design community Boost of confidence 2-months CeC voucher* CIC run by an entrepreneur* 18

20 III. Evaluation (1) Keyboard/mouse practice for trainees with zero-computer literacy Local examples to maximize content relevancy Language matters Local knowledge crucial to boost participants learning Learning by doing Motivation to uptake and use ICT for livelihood Post-training exercise/ follow-up output Involvement with local co-operative (SNS page/ website for online product advertisement) Role of telecentres Training Contents Facilitators Hands on Exercises Follow-up Activities 19

21 III. Lessons-learned (2) At first, participants thought that there was a mismatch in their needs and the ICT information shared by the project team, but as shared by one participant, he eventually realized that the project can be a great help to them since they can make their own website to promote their own products and skills of every member of the co-operative. Weaving is the most popular business among Punakha women but competition is high as many are producing more or less the same products. Online weaving design community can help them find creative designs that can sell better at the local market. Community Development + Business Incubation One strategy that farmers engage in (to solve information need) is to ask other farmers either from their barangay or from a neighboring barangay who have attended a seminar regarding new information that they can use in their farms. Now the participants can share information they have via online community space. 20

22 III. Lessons-learned (3) ICT Training for Livelihood & Telecentre Sustainability ICT access ICT Content ICT-enabled Service ICT-enabled Service ICT-supported Business Incubation ICT-supported Business Incubation Capacity- Building Adoption Use ICT literacy training course Local online service (e-Government, Co-op Website) Facility, Internet connection Entrepreneurship development Extending the role of telecentres 21

23 IV. Looking Ahead Dissemination of the APWINC model in the APEC region Incubate womens e-business and empower womens entrepreneurship Academic Support Tailored Tool Financial Resource To raise project efficiency by researching local needs To develop applicable tools for women to meet community needs and activate local economy To obtain resources from governments, international organizations and global enterprises ++ 22

24 Intl Org. NEEDNEED -Complementing hesitant contribution from governments -New agenda, new funding source Private NEEDNEED - Ensuring diplomatic channel to emerging markets - Expanding local-friendly brand image abroad - Lack of proper experiences and programs to do CSR Research &HRD Hub - Experience of Re.& Training for developing countries - New intl norm (UNGC) friendly activities Local Govt NEEDNEED -Complementing financial source -Strategic Execution of ODA -Enhancing the value of national brand 23

25 Hanah Zoo Head, Division of Policy Development Asia Pacific Womens Information Network Center (APWINC) Sookmyung Womens University, Korea

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