1. IS YOUR CLUB PALE, FRAIL AND STALE?

2. TEXT ME: 405-627-2006 FRIEND ME: SchaeferDG5750

3. THREE AREAS OF FOCUS

4. FINDING MEMBERS

5. THREE AREAS OF FOCUS FINDING MEMBERS GETTING MEMBERS

6. THREE AREAS OF FOCUS FINDING MEMBERS GETTING MEMBERS KEEPING MEMBERS

7. In the last 7 years, we have inducted 1.1 million members Membership as of June 30, 2003:1,227,338 Membership as of June 30, 2010:1,227,563 Net Increase in membership: +226

9. Club Name 01-Jul-2008 Members 01-Jul-2009 Members 01-Jul-2010 Members 01-Jul-2011 Members 01-Jul-2012 Members 01-April 2013 Members Buffalo343531 3334 Casper193175 182188193 Casper-Five Trails6563595141 Casper-Reveille 36 Cheyenne207202213212 220 Cheyenne Sunrise313534363940 Cody677579827775 Craig (Moffat County)19 201819 Douglas393430283033 Estes Park141 126107106103 Estes Park-Longs Peak 21243132 Estes Valley Sunrise616460716368 Evanston424145474643 Fort Collins187193180162158165 Fort Collins (Foothills)114107105107103105 Fort Collins After Work232120222421 Fort Collins-Breakfast6872737977 Gillette6267 637067 Gillette-Energy525348495172 Greeley151 145132118120 Greeley (Centennial)11010610310497102 Greeley Redeye313032292325 Greeley-After Hours25221920 High Plains-Eaton3028 1813 Jackson Hole196 186195182179 Jackson Hole Breakfast1319151314 Jackson Hole Supper313638414042 Club Name 01-Jul-2008 Members 01-Jul-2009 Members 01-Jul-2010 Members 01-Jul-2011 Members 01-Jul-2012 Members 01-April 2013 Members Johnstown191320243031 Kemmerer2523 262726 Lander736463686975 Laramie105999598111116 Laramie Sunrise232728252627 Loveland168181166160159164 Loveland Mountain View48 41353839 Loveland Thompson Valley4136323438 Morrill1517181918 Powell292830242725 Ranchester-Dayton192218232423 Rawlins313031272529 Riverton49485451 57 Rock Springs2729322931 Scottsbluff/Gering114115112107104107 Sedgwick County23242630 29 Sheridan134131126128124116 Star Valley (Afton)162118151315 Steamboat Springs83 868184 Steamboat Springs (Ski Town USA) Morning313227283032 Sterling403437353336 Teton Valley36394026 Thermopolis25 31302932 Torrington6569636566 Windsor3334313332 Worland394038333839 330332973237317931933272

10. What does your club look like?

11. Less than 302% Ages 30 ‐ 399% Ages 40-4919% Ages 50-5930% Ages 60-6924% Age 70+16% 70% of all Rotarians are over age 50! 11% are under 40

12. Why aren’t younger members joining?

13.  They don’t know who you are, or what you do.

14. Why aren’t younger members joining?  They don’t know who you are, or what you do.  They think Rotary is an exclusive club, they don’t know if they are welcome.

15. Why aren’t younger members joining?  They don’t know who you are, or what you do.  They think Rotary is an exclusive club, they don’t know if they are welcome.  They think Rotary is a group of rich retired men who meet once a week for lunch or dinner.

16. Why aren’t younger members joining?  They don’t know who you are, or what you do.  They think Rotary is an exclusive club, they don’t know if they are welcome.  They think Rotary is a group of rich retired men who meet once a week for lunch or dinner.  They don’t know if they can afford it.

17. Why aren’t younger members joining?  They don’t know who you are, or what you do.  They think Rotary is an exclusive club, they don’t know if they are welcome.  They think Rotary is a group of rich retired men who meet once a week for lunch or dinner.  They don’t know if they can afford it.  They don’t know if they have time. They can’t be off work or away from their family for 2 hours to go to a meeting.

18. Why aren’t younger members joining?  They don’t know who you are, or what you do.  They think Rotary is an exclusive club, they don’t know if they are welcome.  They think Rotary is a group of rich retired men who meet once a week for lunch or dinner.  They don’t know if they can afford it.  They don’t know if they have time. They can’t be off work or away from their family for 2 hours to go to a meeting.  There’s nobody there who looks like them!

19. BUT… you can’t say…

20. YES! YES! YES! We want young members! and NO! NO! NO! We will NOT change how we do things!

21. FINDING MEMBERS

22. They Can’t Join You if They Can’t FIND You!

23. They Can’t Join You if They Can’t FIND You! What happens when you Google your club?

24. They Can’t Join You if They Can’t FIND You! What happens when you Google your club? Do you have a web site? Is the first page directed at potential members? Does it list your meeting time, date and location? Does it have a map and phone number? Are there photos of your leadership team?

25. They Can’t Join You if They Can’t FIND You! What happens when you Google your club? Do you have a web site? Is the first page directed at potential members? Does it list your meeting time, date and location? Does it have a map and phone number? Are there photos of your leadership team? Do you have a Facebook page?

26. They Can’t Join You if They Can’t FIND You! What happens when you Google your club? Do you have a web site? Is the first page directed at potential members? Does it list your meeting time, date and location? Does it have a map and phone number? Are there photos of your leadership team? Do you have a Facebook page? Do you have a Twitter account?

27. They Can’t Join You if They Can’t FIND You! What happens when you Google your club? Do you have a web site? Is the first page directed at potential members? Does it list your meeting time, date and location? Does it have a map and phone number? Are there photos of your leadership team? Do you have a Facebook page? Do you have a Twitter account? Does your web site have a link to follow you on Facebook and Twitter?

28. They Can’t Join You if They Can’t FIND You! What happens when you Google your club? Do you have a web site? Is the first page directed at potential members? Does it list your meeting time, date and location? Does it have a map and phone number? Are there photos of your leadership team? Do you have a Facebook page? Do you have a Twitter account? Does your web site have a link to follow you on Facebook and Twitter? Do you have a club shirt to wear at events?

29. Public Relations

30. Every club should have a PR person

31. Public Relations Every club should have a PR person Formulate a strategy, but don’t do it if you are not committed

32. Public Relations Every club should have a PR person Formulate a strategy, but don’t do it if you are not committed Get a free Google Voice phone number

33. Public Relations Every club should have a PR person Formulate a strategy, but don’t do it if you are not committed Get a free Google Voice phone number Run ads in the paper

34. Public Relations Every club should have a PR person Formulate a strategy, but don’t do it if you are not committed Get a free Google Voice phone number Run ads in the paper Submit items for the calendar

35. Public Relations Every club should have a PR person Formulate a strategy, but don’t do it if you are not committed Get a free Google Voice phone number Run ads in the paper Submit items for the calendar Submit photos after the event

36. Public Relations Every club should have a PR person Formulate a strategy, but don’t do it if you are not committed Get a free Google Voice phone number Run ads in the paper Submit items for the calendar Submit photos after the event Wear your Rotary emblems and shirts on days other than the meeting

37. Public Relations Every club should have a PR person Formulate a strategy, but don’t do it if you are not committed Get a free Google Voice phone number Run ads in the paper Submit items for the calendar Submit photos after the event Wear your Rotary emblems and shirts on days other than the meeting Update your classification list by going through the Yellow Pages, you know more people than you think!

38. GETTING MEMBERS

39. Have Fun Add Value Be Different

40. How can we get younger members?

41. Rotary has added a 5 th Avenue of Service: New Generations (RYLA, Interact, Rotaract, Youth Exchange, Junior Rotarians)

42. How can we get younger members? Rotary has added a 5 th Avenue of Service: New Generations (RYLA, Interact, Rotaract, Youth Exchange, Junior Rotarians) Also includes Next Generations…a little older (GSE Team Members, Ambassadorial Scholars, Peace Scholars)

43. How can we get younger members? Rotary has added a 5 th Avenue of Service: New Generations (RYLA, Interact, Rotaract, Youth Exchange, Junior Rotarians) Also includes Next Generations…a little older (GSE Team Members, Ambassadorial Scholars, Peace Scholars) Maintain contact with them through Facebook.

44. How can we get younger members? Rotary has added a 5 th Avenue of Service: New Generations (RYLA, Interact, Rotaract, Youth Exchange, Junior Rotarians) Also includes Next Generations…a little older (GSE Team Members, Ambassadorial Scholars, Peace Scholars) Maintain contact with them through Facebook. Ask them to reach out to their friends to ask them to join Rotary with them.

45. How can we get younger members? Rotary has added a 5 th Avenue of Service: New Generations (RYLA, Interact, Rotaract, Youth Exchange, Junior Rotarians) Also includes Next Generations…a little older (GSE Team Members, Ambassadorial Scholars, Peace Scholars) Maintain contact with them through Facebook. Ask them to reach out to their friends to ask them to join Rotary with them. Lower membership cost for the first year, or provide a scholarship for members under a certain age.

46. Ask QUALIFIED Members

47. Do they have time to attend the meetings?

48. Ask QUALIFIED Members Do they have time to attend the meetings? Every week?

49. Ask QUALIFIED Members Do they have time to attend the meetings? Every week? Do they understand this is not a “tips” group?

50. Ask QUALIFIED Members Do they have time to attend the meetings? Every week? Do they understand this is not a “tips” group? Do they have time to do your service projects?

51. Ask QUALIFIED Members Do they have time to attend the meetings? Every week? Do they understand this is not a “tips” group? Do they have time to do your service projects? Can they afford your dues?

52. Ask QUALIFIED Members Do they have time to attend the meetings? Every week? Do they understand this is not a “tips” group? Do they have time to do your service projects? Can they afford your dues? Do they have a passion in an area that your club wants to work in?

53. What do you need to change?

54. When they visit, do they feel welcome?

55. What do you need to change? When they visit, do they feel welcome? Is there “assigned seating”?

56. What do you need to change? When they visit, do they feel welcome? Is there “assigned seating”? Are there things you can change to give your club more energy?

57. What do you need to change? When they visit, do they feel welcome? Is there “assigned seating”? Are there things you can change to give your club more energy? Change locations

58. What do you need to change? When they visit, do they feel welcome? Is there “assigned seating”? Are there things you can change to give your club more energy? Change locations Evaluate meal issues

59. What do you need to change? When they visit, do they feel welcome? Is there “assigned seating”? Are there things you can change to give your club more energy? Change locations Evaluate meal issues Shorten meeting time

60. What do you need to change? When they visit, do they feel welcome? Is there “assigned seating”? Are there things you can change to give your club more energy? Change locations Evaluate meal issues Shorten meeting time Let somebody else do the work

61. What do you need to change? When they visit, do they feel welcome? Is there “assigned seating”? Are there things you can change to give your club more energy? Change locations Evaluate meal issues Shorten meeting time Let somebody else do the work Evaluate the singing

62. What do you need to change? When they visit, do they feel welcome? Is there “assigned seating”? Are there things you can change to give your club more energy? Change locations Evaluate meal issues Shorten meeting time Let somebody else do the work Evaluate the singing Evaluate badges

63. What do you need to change? When they visit, do they feel welcome? Is there “assigned seating”? Are there things you can change to give your club more energy? Change locations Evaluate meal issues Shorten meeting time Let somebody else do the work Evaluate the singing Evaluate badges Track non-meeting volunteer hours

64. What do you need to change? When they visit, do they feel welcome? Is there “assigned seating”? Are there things you can change to give your club more energy? Change locations Evaluate meal issues Shorten meeting time Let somebody else do the work Evaluate the singing Evaluate badges Track non-meeting volunteer hours Cancel one meeting a month and do a service project instead

65. Turn Visitors into Members

66. Give them a folder with info about Rotary and your club, including your projects and your dues

67. Turn Visitors into Members Give them a folder with info about Rotary and your club, including your projects and your dues www.shop.rotary.org Has membership kits 3 templates for a club brochure

68. Turn Visitors into Members Give them a folder with info about Rotary and your club, including your projects and your dues www.shop.rotary.org Has membership kits 3 templates for a club brochure Ask them to bring their friends back next time

69. Turn Visitors into Members Give them a folder with info about Rotary and your club, including your projects and your dues www.shop.rotary.org Has membership kits 3 templates for a club brochure Ask them to bring their friends back next time Make them WANT to join, give them some tasks Work on a project Attend a board meeting Search for info on the club, district and RI web site Complete an e-club makeup

70. Turn Visitors into Members Give them a folder with info about Rotary and your club, including your projects and your dues www.shop.rotary.org Has membership kits 3 templates for a club brochure Ask them to bring their friends back next time Make them WANT to join, give them some tasks Work on a project Attend a board meeting Search for info on the club, district and RI web site Complete an e-club makeup Take them to lunch with sponsor

71. KEEPING MEMBERS

72. Get Them Engaged!

73. Most new members leave within 3 years, because they DON’T KNOW what they DON’T KNOW about Rotary

74. Get Them Engaged! Most new members leave within 3 years, because they DON’T KNOW what they DON’T KNOW about Rotary Have an orientation session, as a group or individually. Spend time after they join teaching about Rotary, managing expectations and finding out what they are interested in.

75. Get Them Engaged! Most new members leave within 3 years, because they DON’T KNOW what they DON’T KNOW about Rotary Have an orientation session, as a group or individually. Spend time after they join teaching about Rotary, managing expectations and finding out what they are interested in. Talk about the history of the club, projects, dues, rules, traditions

76. Get Them Engaged! Most new members leave within 3 years, because they DON’T KNOW what they DON’T KNOW about Rotary Have an orientation session, as a group or individually. Spend time after they join teaching about Rotary, managing expectations and finding out what they are interested in. Talk about the history of the club, projects, dues, rules, traditions Find out what they are passionate about

77. Get Them Engaged! Most new members leave within 3 years, because they DON’T KNOW what they DON’T KNOW about Rotary Have an orientation session, as a group or individually. Spend time after they join teaching about Rotary, managing expectations and finding out what they are interested in. Talk about the history of the club, projects, dues, rules, traditions Find out what they are passionate about Assign them a project

78. Get Them Engaged! Most new members leave within 3 years, because they DON’T KNOW what they DON’T KNOW about Rotary Have an orientation session, as a group or individually. Spend time after they join teaching about Rotary, managing expectations and finding out what they are interested in. Talk about the history of the club, projects, dues, rules, traditions Find out what they are passionate about Assign them a project Put them on the board

79. Do you make decisions by FACTS or EMOTIONS?

80. Do you make decisions by FACTS or EMOTIONS? Facts – Do you want to come to a Rotary meeting? Here is when and where we meet.

81. Do you make decisions by FACTS or EMOTIONS? Facts – Do you want to come to a Rotary meeting? Here is when and where we meet. Emotions – Rotary is a worldwide network of inspired individuals who translate their passions into relevant social causes to change lives in communities. Join us and we will help YOU change the world!

82. We’ve ALWAYS Done It That Way!

83. Tools shop.rotary.org New member kits, club brochure

84. Tools shop.rotary.org New member kits, club brochure Michael McQueen The New Rules of Engagement www.thenexgengroup.com

85. Michelle Schaefer michelle@michelleschaefer.com Cell 405-627-2006