1. copyright 2004, NTT1 Triple A (Any device, Anytime, Anywhere): services in ubiquitous networks and their impacts on the AN architecture and systems Jay Kishigami NTT ITU-T ALL STAR NETWORK ACCESS WORKSHOP 9:55-10:10, June 3rd in Geneva

2. copyright 2004, NTT 2 Agenda Service Seamless handling of content over any network Broadband/broadcast on mobile/fixed environment Content based QoS control Personalized content delivery RFID technology based concierge service Personalized ambient Technology Atom and bit Metadata ID Standardization

3. copyright 2004, NTT 3 Content delivery to ubiquitous environment after SG16 Diverse terminals To be connected PC, PDA, Cell Diverse Access modes DSL, Wireless, Fiber Mobile access Public area Fixed wireless access Office Nomadic wireless access Airport, Station Fixed wireless access Home Access Network Internet Digital Broadcasting Broadband

4. copyright 2004, NTT 4 Hierarchical model of policy based QoS control User / application requirement EndsystemEndsystem Application QoS Class (G1010) UNIUNI Network QoS class network translate mapping setup Policy control

5. copyright 2004, NTT 5 Traceability on SCM manufacturer End-user Total management of Tracing Manufacturers Merit -Guarantee -Return manage -Claim manage -Inventory manage -Tracking Transporters -Efficiency -Precisely -Good service Warehouses -Automatic manage -Efficiency -Expiration manage -CSC -In-house manage -Return manage Retailers -POS -Receiving -Efficiency -Claim process -Expiration check -Avoiding fabricating -Shrinkage Users -Safety -Good quality -Good service

6. copyright 2004, NTT 6 Personalized environment Mass Product for all Customized product for each A B C D E

7. copyright 2004, NTT 7 Language (XML, list … ) Metadata structure VocabularyElement Scheme Content Metadata Network Function (search, rights expression)

8. copyright 2004, NTT 8 Atom and Bit RFID PML reader Resolve (ONS) Resolution Metadata Atom 0110100110010010 11011001101001011 11001001011111010 0010010111100101 0101011110000101 Rights Distribution Info Metadata Content ID Technical Protection Resolve (HDL) Bit Resolution

9. copyright 2004, NTT 9 Real- and Cyber-space Cyber Space Real space RFID Manualy data input Bar code

10. copyright 2004, NTT 10 Personalized service from Mass service Personalized service based on the RFID and Broadband Content delivery P2P Direct marketing

11. copyright 2004, NTT 11 Give consumers what they want, when they want it, how they want it. TV-Anytime Internet Local storage Metadata function on TV Anytime

12. copyright 2004, NTT 12 ID Standardization Content cIDf MPEG-21 SMPTE ISAN, V-ISAN DOI RFID EPC global ISO Propriety … After: SMPTE R30 Technology Committee Study Group on Content Identifier Harmonization Material 4 Work 1 Material 1 Internet Work 1 Version 1 Work 1 Version 2 V-ISAN CID V-ISAN CID ISAN Material 2 Material 3 UMID

13. copyright 2004, NTT 13 Standardization history DCMI/Dublin Core SMPTE/KLV, EBU/Pmeta ISO/MPEG-7, 21 TV Anytime ARIB cIDf indecsIndecs2 UK eGMS Library Convergence Multimedia Rights description eGovernment Broadcasting Content ID ITU-T SG16 Communication XrML Exchange GEM project eLearning 199619971998199920002001200220032004

14. copyright 2004, NTT 14 Standardization of metadata Content delivery metadata Session Description Protocol (SDP) (IETF) Instance description metadata (TV-Anytime Forum) Multimedia description (MPEG-7) User description metadata Composite Capability and Preference Profiles (CC/PP) (W3C) Consumer metadata (TV-Anytime Forum) User interaction (MPEG-7) Presence information (IETF) Usage environment (MPEG-21) Terminal description metadata Composite Capability and Preference Profiles (CC/PP) (W3C) Usage environment (MPEG-21) Network description metadata Service Level Agreement (SLA) Management Information Base (MIB-II) (IETF)