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ITU-T Interactive Application Framework and Application Challenge Masahito Kawamori, Coordinator ITU-T IPTV Global Standards Initiative Workshop on Standardized.

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Presentation on theme: "ITU-T Interactive Application Framework and Application Challenge Masahito Kawamori, Coordinator ITU-T IPTV Global Standards Initiative Workshop on Standardized."— Presentation transcript:

1 ITU-T Interactive Application Framework and Application Challenge Masahito Kawamori, Coordinator ITU-T IPTV Global Standards Initiative Workshop on Standardized IPTV Applications (Geneva, 25 October 2011 )

2 Importance of Global Standards for Interactive Application for IPTV Fragmented application platforms make things technically and economically difficult – higher costs, reduced efficiency Standard Platforms reduce technical barriers, increase efficiency and promote interoperability Lower costs and increase availability More tools, more creators, more resources Create Wider Market – wider deployment, continued service, assured business cases Drive competitiveness and innovation, for individuals and corporations 2

3 Geneva, 25 October Multimedia Application Framework H.76x (MAFR) Series ITU-T is recommending a series of standard technologies (MAFR) to be used for IPTV Interaction As a suite, they can provide rich and innovative multimedia interaction Recommendations comprising ITU-T MAFR series MAFR series is expected to become the Common Suite for IPTV Interactive Applications

4 H.761 (Ginga-NCL) ITU-T H.761 (Ginga-NCL for IPTV) is an adaptation of Ginga-NCL, Also the middleware standard for Brazilian digital TV broadcasting adopted in most of Latin America - Argentina, Peru, Chile, Venezuela, etc. ) Based on XML Scripting by Lua (script language) Harmonized with W3C SMIL Glue language for other multimedia frameworks, and can include LIME, HTML, SVG as a component Harmonization with LIME on-going 4 Geneva, 25 October 2011

5 H.762 (LIME) ITU-T H.762 – LIME (Lightweight Interactive Multimedia Environment) Not a new language but a simple profile of HTML- related technologies for creating Interactive IPTV content Based on simple HTML and JavaScript (ECMAScript) Creating IPTV interactive content is just like very Simple Web designing Like Ginga-NCL, suitable for any type of terminals, esp. poor ones like TV sets Mobile as well as Fixed Integration of Web technologies and Multimedia Harmonization with Ginga-NCL on-going Geneva, 25 October

6 6 IPTV Application Challenge (1) Worlds first IPTV Application Challenge based on standards Call for innovative, creative and value-added applications, based on two ITU-T IPTV standards-- Ginga- NCL (H.761) and LIME (H.762) in July Help and support from EBU (European Broadcasting Union) on evaluation and procedure

7 IPTV Application Challenge (2) 18 submissions in two categories - Corporate and SME (Small/Medium Enterprise including individuals) Very difficult evaluation, due to good quality of the submissions – One best application award (in Corporate) and two awards (in SME) chosen Award ceremony at Telecom 2011 Comprising the core for the content creation community based on ITU IPTV standard More challenges are expected in a near future – topics such as accessibility, eHealth, etc. Geneva, 25 October

8 I2R (Singapore) Interactive Shopping Winner of Honorable mention– Innovation (Corporate Category) Geneva, 25 October

9 HTB (Japan) Hokkaido: Its Nature and Wildlife Winner of Honorable mention– Value to Society (Corporate Category) Geneva, 25 October

10 Tsinghua University (China) Picture Puzzle Winner of Honorable mention– User friendliness (Corporate Category) Geneva, 25 October

11 I2R (Singapore) Video Tapestry Winner of Honorable mention–Interactivity (Corporate Category) Geneva, 25 October

12 Mr. Soares de Lima (Brazil) Princess Kidnapping Winner of Honorable Mention - Innovation (SME-Individual Category) Geneva, 25 October

13 Interop Events Geneva, July 2010 Singapore, September 2010 Pune, India, December 2010 Rio de Janeiro, Brazil, July 2011 Dubai, UAE, September 2011 Application Challenge and Workshop on IPTV 13

14 Interop event for IPTV in Geneva 14

15 IPTV Showcasing at Telecom 2011 At Telecom World 2011, ITU-T is showcasing its IPTV standards at Booth The award winning applications are also demonstrated on real terminals International companies comprising the IPTV eco- system demonstrate additional viable services and use cases of IPTV implementation and content distribution High-definition IPTV, Android-based terminals, Hybrid DTT/IPTV Box, content rights management framework, etc. Geneva, 25 October

16 Conclusion ITU IPTV Recommendations reduce technical barriers, increase efficiency and promote interoperability Interactive Platforms of ITU IPTV - Ginga-NCL (H.761) and LIME (H.762) - are already deployed IPTV Application Challenge event is an important step toward creating a community of people and organizations creating interactive content based on ITU-T IPTV standard IPTV Application Challenge event has shown that ITU IPTV standards are truly global & open standards that are ready to be deployed across a wide range of applications and services 16

17 Thank you!!! Congratulations to all the winners of the Challenge Sincere Appreciation to all the submitters to the Challenge A big thank you to the committee members, especially TSB, for their hard work on preparation Geneva, 25 October


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