1. Native Language Internet Address NETPIA.COM, INC. CHANG HUN LEE Chang@netpia.com http://www.netpia.com December 6, 2001

2. Evolution of Internet Address 1. 123.123.123.45 2. www.abc.co.kr 3..com 4. Combination of Numbers Combination of Alphabet Combination of alphabet and multilingual characters Multilingual keywords Internet domain has been created to make it easy to recognize Alphabet characters could become an internet address Multilingual domain is created for the internet users to easily navigate their internet

3. Netpia Native Language Internet Address Utilize Native Language Internet Address!!!

4. History of evolving Internet Address Next Generation system which growth from the current English Domain system Error occur from the current English Ability to enter Korean language on top of the English ( ), ( ) is unnecessary developed technology www.netpia.com.co.kr ( ) Possible with MSS (Multilingual Scan System) Korean Character is ccTLD, therefore belong to.kr) (1)MSS : Multilingual Scan System, (2)It s function is to send Korean character to Korean root server and characters to Japanese root serve. Japanese Resolve within law under current law include divided facility (belong to 2LD) ( ) Only ( ) remain, therefore, among.. domain,. will disappear by the technology, will remain and become real internet address name (become additional internet address)

5. Web Refrigerator CellularPC Web TV PDA IMT Through All Internet Access Device Through All Internet Access Devices 1 Native Language Internet Address Service

6. Netpia Native Language Internet Address User Status Internet Users in Korea Netpia is providing Native Language Internet Address services based above the DNS infrastructure. 20% 19 million people can access the Netpia Native Language Internet Address service in Korea. 80% Netpia Users http://stat.nic.or.kr/isp_stat/2001/03.html May, 1999May, 2000 Dec, 2000 May, 1999May, 2000 Dec, 2000Jun,2001 (unit : usage Amount /1Day) 8,500/Day 600,000/Day 6,000,000/Day 2,000,000/Day

7. Generic Solutions Based on DNS Data Base Compatibility & Interoperability Domain Name Server Input a Multilingual Keyword Web TV PDAIMT Futher Device Desktop APP Mobile Phone Information & Data Resolved information (e.g. URL) Multilingual Keyword Data

8. Requirements for the future of Internet and its community 1) user friendliness 2) consistency 3) extensability 4) stability 5) recognizability 6) universal validity

9. Raising Issues from Implementation side 1. 1. User Expectation 1) Easy to navigate & Quality Result 2) Name Lookup VS Search 2. Resolution Side 1) Compatibility & Interoperability with other Internet Access devices 2) Scalability (Geographically, Linguistically ) 3. Dispute Resolution Territorial Jurisdiction No Transferable the right Panel

10. Raising Issues from Implementation side 2. 4. Registration Side 1) Generic Term & Famous Well-Know Mark 2) Reserved Keywords Search Words based on the Internal & External Statistic Famous Persons name / Geographical Names etc. Based on the National Patent Office Database in Korea Persons Name VS Companys Name Real Name and / or Extended Real Name (SUNKYUNG) VS (SUNKYUNG)

11. End More People Much Convenient People can browse Internet with their native language