1. The future of grocery E-Commerce and The New Retail
Source: Nielsen Global E-Commerce and The New Retail Survey, Q3 2014
Nielsen Global Retail Landscape Report, 2015
Copyright © 2015 The Nielsen Company. Confidential and proprietary.

2. IMAGINE A GROCERY STORE WHERE…
Pay without taking out your wallet
Personal recommendations and offers
Checking out takes seconds
In the CPG industry, change has been more evolutionary than revolutionary, but digital is redefining what it means to “go” shopping

3. GLOBALLY SAY THEY USE ELECTRONIC DEVICES TO…
MORE THAN SIX-IN-10
GLOBALLY SAY THEY USE ELECTRONIC DEVICES TO…
Source: Nielsen Global Digital Landscape Survey, Q – The Battle for Eye Space in a TV-Everywhere World

4. TAKE PICTURES/VIDEOS: 61%
…CONNECT WITH
FAMILY AND FRIENDS: 65%
GET NEWS: 63%
LISTEN TO MUSIC: 63%
TAKE PICTURES/VIDEOS: 61%
Source: Nielsen Global Digital Landscape Survey, Q – The Battle for Eye Space in a TV-Everywhere World

5. HOW DO WE PLAN TO USE ELECTRONIC DEVICES IN THE FUTURE?
SHARE
MEDICAL
INFORMATION
GET AN EDUCATION
GET A JOB
BUY GROCERIES
Source: Nielsen Global Digital Landscape Survey, Q – The Battle for Eye Space in a TV-Everywhere World

6. HOW DO WE PLAN TO USE ELECTRONIC DEVICES IN THE FUTURE?
52%
52%
48%
46%
ALL OF THE ABOVE
Source: Nielsen Global Digital Landscape Survey, Q – The Battle for Eye Space in a TV-Everywhere World

7. TOP DIGITAL OPPORTUNITIES BY REGION
PERCENTAGE WHO ARE DEFINITELY/SOMEWHAT WILLING TO USE AN ELECTRONIC DEVICE FOR SELECTED ACTIVITIES
Source: Nielsen Global Digital Landscape Survey, Q – The Battle for Eye Space in a TV-Everywhere World
Source: Nielsen Global Digital Landscape Survey, Q3 2014

8. THE CONNECTED COMMERCE ERA HAS ARRIVED
Source: Nielsen Global E-Commerce and The New Retail Survey, Q3 2014

9. CONSUMERS ARE USING A BLENDED APPROACH+
Source: Nielsen Global E-Commerce and The New Retail Survey, Q3 2014

10. ONE-QUARTER OF GLOBAL ONLINE RESPONDENTS SAY THEY ORDER GROCERY PRODUCTS ONLINE
Source: Nielsen Global E-Commerce and The New Retail Survey, Q3 2014

11. MORE THAN HALF 55% ARE WILLING TO DO SO IN THE FUTURE
Source: Nielsen Global E-Commerce and The New Retail Survey, Q3 2014

12. WORLDWIDE, WHAT PERCENTAGE SAY THEY USE AN ONLINE SUBSCRIPTION SERVICE FOR GROCERY SHOPPING?7%
14%
28%
49%
Source: Nielsen Global E-Commerce and The New Retail Survey, Q3 2014

13. WORLDWIDE, WHAT PERCENTAGE SAY THEY USE AN ONLINE SUBSCRIPTION SERVICE FOR GROCERY SHOPPING?
14%
GLOBALLY, 14% SAY THEY USE AN AUTOMATIC ONLINE SUBSCRIPTION SERVICE.
Source: Nielsen Global E-Commerce and The New Retail Survey, Q3 2014

14. MORE THAN HALF 54% ARE WILLING TO USE AN AUTOMATIC ONLINE SUBSCRIPTION SERVICE
IN THE FUTURE
Source: Nielsen Global E-Commerce and The New Retail Survey, Q3 2014

15. GLOBALLY, 13% ARE ALREADY USING A VIRTUAL STORE FOR GROCERY.
NEARLY SIX-IN-10 ARE WILLING TO USE IT WHEN IT BECOMES AVAILABLE.
Source: Nielsen Global Digital Landscape Survey, Q – The Battle for Eye Space in a TV-Everywhere World

16. ONE-IN-10 SAY THEY ORDER GROCERIES ONLINE AND PICK THEM UP IN-STORE OR
USING A DRIVE-THRU
Source: Nielsen Global Digital Landscape Survey, Q – The Battle for Eye Space in a TV-Everywhere World

17. DIGITAL NATIVES ARE DRIVING ONLINE CONSUMER PRODUCT GOODS SALES
30% OF MILLENNIAL AND
28% OF GENERATION Z RESPONDENTS SAY THEY’RE ORDERING GROCERIES ONLINE FOR HOME DELIVERY
MILLENNIALS
GENERATION Z
Source: Nielsen Global E-Commerce and The New Retail Survey, Q3 2014

18. WHICH REGION BOASTS THE HIGHEST ADOPTION RATE OF ONLINE RETAILING OPTIONS FOR GROCERY?
EUROPE
LATIN AMERICA
NORTH AMERICA
ASIA-PACIFIC
Source: Nielsen Global E-Commerce and The New Retail Survey, Q3 2014

19. WHICH REGION BOASTS THE HIGHEST ADOPTION RATE OF ONLINE RETAILING OPTIONS FOR GROCERY?
REGIONALLY, ASIA-PACIFIC CONSISTENTLY EXCEEDS THE GLOBAL AVERAGE FOR ADOPTION OF ONLINE RETAILING OPTIONS.
ASIA - PACIFIC
Source: Nielsen Global E-Commerce and The New Retail Survey, Q3 2014

20. WILLINGNESS TO USE DIGITAL RETAILING OPTIONS IS HIGHEST IN DEVELOPED OR DEVELOPING REGIONS?
ASIA-PACIFIC
LATIN AMERICA
AFRICA/MIDDLE EAST
DEVELOPED REGIONS
EUROPE
NORTH AMERICA
Source: Nielsen Global E-Commerce and The New Retail Survey, Q3 2014

21. WILLINGNESS TO USE DIGITAL RETAILING OPTIONS IS HIGHEST IN DEVELOPED OR DEVELOPING REGIONS?
WILLINGNESS TO USE DIGITAL RETAILING OPTIONS IS 60% IN ASIA-PACIFIC AND LATIN AMERICA, 59% IN AFRICA/MIDDLE EAST REGIONS.
TRAILING BEHIND ARE EUROPE AT 45% AND NORTH AMERICA AT 52%.
DEVELOPING REGIONS
ASIA-PACIFIC
LATIN AMERICA
AFRICA/MIDDLE EAST
Source: Nielsen Global E-Commerce and The New Retail Survey, Q3 2014

22. WHICH ITEMS HAVE SHOWN THE MOST POTENTIAL FOR DIGITAL SUCCESS?
PERSONAL CARE
BEVERAGES
FRESH FOODS
FROZEN FOODS
Source: Nielsen Global E-Commerce and The New Retail Survey, Q3 2014

23. WHICH ITEMS HAVE SHOWN THE MOST POTENTIAL FOR DIGITAL SUCCESS?
STOCK-UP CATEGORIES LIKE PERSONAL CARE AND HOUSEHOLD PRODUCTS ARE PRIME SELECTIONS FOR E-COMMERCE INVENTORY.
PERSONAL CARE
WHILE IMMEDIATE-USE ITEMS LIKE FRESH AND FROZEN FOODS, CONDIMENTS AND BEVERAGES ARE SLOWER IN ADOPTION.
Source: Nielsen Global E-Commerce and The New Retail Survey, Q3 2014

24. STOCK-UP AND PRICE-SENSITIVE CATEGORIES ARE BEST POISED FOR E-COMMERCE SUCCESS
Source: Nielsen Global E-Commerce and The New Retail Survey, Q3 2014
Source: Nielsen Global E-Commerce and The New Retail Survey, Q3 2014

25. ENJOYABLE AND ENGAGING EXPERIENCE
61%
BELIEVE GOING TO THE GROCERY STORE IS AN
ENJOYABLE AND ENGAGING EXPERIENCE
Source: Nielsen Global E-Commerce and The New Retail Survey, Q3 2014

26. ONLINE OR MOBILE COUPONS (18%) AND MOBILE SHOPPING LISTS (15%)
ARE THE MOST CITED FORMS OF IN-STORE DIGITAL ENGAGEMENT AMONG GLOBAL RESPONDENTS
Source: Nielsen Global E-Commerce and The New Retail Survey, Q3 2014

27. GLOBALLY, WHICH GREW AT A FASTER RATE OVER THE PAST 12 MONTHS, LARGE OR SMALL FORMAT STORES?
LARGE FORMAT
LARGE SUPER MARKETS
HYPERMARKETS
SMALL FORMAT
TRADITIONAL
DRUG
CONVENIENCE
Source: Nielsen Global E-Commerce and The New Retail Survey, Q3 2014

28. GLOBALLY, WHICH GREW AT A FASTER RATE OVER THE PAST 12 MONTHS, LARGE OR SMALL FORMAT STORES?
SMALLER FORMATS SUCH AS TRADITIONAL, DRUG AND CONVENIENCE GREW AT A FASTER RATE OVER THE PAST 12 MONTHS.
SMALL FORMAT
TRADITIONAL
DRUG
CONVENIENCE
Source: Nielsen Global E-Commerce and The New Retail Survey, Q3 2014

29. GLOBALLY, WHICH GREW AT A FASTER RATE OVER THE PAST 12 MONTHS, LARGE OR SMALL FORMAT STORES?
YEAR-OVER-YEAR SALES GROWTH IN SMALL FORMAT STORES, DOUBLED, OR MORE, THAN THAT OF LARGE SUPERMARKETS AND HYPERMARKETS.
SMALL FORMAT
TRADITIONAL
DRUG
CONVENIENCE
Source: Nielsen Global E-Commerce and The New Retail Survey, Q3 2014

30. OF CATEGORY SALES COME FROM TRADITIONAL STORES
IN DEVELOPING COUNTRIES
45%
OF CATEGORY SALES COME FROM TRADITIONAL STORES
Source: Nielsen Global E-Commerce and The New Retail Survey, Q3 2014

31. WHAT MOTIVATES GLOBAL CONSUMERS TO SWITCH STORES THE MOST?
QUALITY
PRICE
CONVENIENCE
SPECIAL
PROMOTIONS
Source: Nielsen Global E-Commerce and The New Retail Survey, Q3 2014

32. WHAT MOTIVATES GLOBAL CONSUMERS TO SWITCH STORES THE MOST?
PRICE
68% SAY PRICE, FOLLOWED BY QUALITY (55%) ARE STORE-SWITCHING MOTIVATORS.
Source: Nielsen Global E-Commerce and The New Retail Survey, Q3 2014

33. PRICE AND QUALITY ARE MOST IMPORTANT GROCERY STORE SWITCHING DRIVERS
PERCENT WHO SAY ATTRIBUTE DRIVES THEM TO SWITCH STORES
Source: Nielsen Global E-Commerce and The New Retail Survey, Q3 2014
Source: Nielsen Global Survey of E-commerce, Q1 2014

34. What is your level of willingness to utilize the following digital options for your grocery shopping if they are available?
Base : All Respondents (n: 517)

35. preferred order placement method for ONLINE GROCERY shopping
preferred order placement method for ONLINE GROCERY shopping? AME average
Base : All Respondents willing to utilize digital option for grocery shopping (n: 2139)

36. Which of the following food, grocery or personal care items do you intend to buy ONLINE in the next 6 months?
Base : All Respondents (n: 517)

37. Which of the following food, grocery or personal care items do you intend to buy ONLINE in the next 6 months?
Base : All Respondents (n: 517)

38. Which of the following food, grocery or personal care items do you intend to buy ONLINE in the next 6 months?
Base : All Respondents (n: 517)

39. AROUND THE WORLD
Source: Nielsen Global E-Commerce and The New Retail Survey, Q3 2014