1. Ethen Woodlee, Matthew Wong, Ehigie Edokpayi, Chad Hyatt, and Kevin Sullivan

2. What is Papa Murphy's? Papa Murphy's is a pizza chain which offers "Take and Bake" pizzas.

3. "Take and Bake" pizzas allow customers to build a pizza in store and bake at home. Also offers cookie-dough, salads, and wings.

4. Origin "Take and Bake" Pizzas first started in 1981. First "T&B" pizza chain started with Papa Aldo's Pizza in Hillsboro, Oregon. Papa Murphy's was founded in 1984. First opened in Petaluma, California. Both pizza chains merged in 1995.

5. How is Papa Murphy's doing? 1,250 Stores in 37 states. 15 additional stores in Canada. Voted "Best Pizza Chain in America" every year since 2003. Award consumers first choice in pizza chains in 2001, 2006, and 2008

6. Target Market Families 2-3 kids Yearly household income of 40,000+ In a recent survey held on a social media cite this held true with 65% of participants.

7. SWOT Analysis

8. Strengths First “Take ‘N’ Bake pizza chain Able to create your own pizza- allows customization (taste in your own hands) Can bake pizza any time you want- convenience Gourmet toppings without the gourmet price (cheaper) Every day fresh and high quality ingredients Eliminates the wait-to-order. Sells not only pizza, but appetizers, deserts, salad, beverages, etc. Low overhead due to no delivery and baking in house.

9. Weaknesses Not open late nights (only from 11am-9pm) Pick-ups only- no delivery Weak mobile and online ordering system No immediate pizza to eat- must bake on your own (not “hot and ready”) Hard to spot signage from road Does not maximize profits because they would have to throw out non-fresh items. There is no instant satisfaction Marketing in larger sales- Television, Mobile apps, magazines, etc.

10. Opportunities Located near schools and grocery stores Inform college students of the advantages of baking their own pizza Have an option of baked pizza ready (Hot ‘N’ Ready) Offer discounts for unsatisfied customers Offer wings, more food Grocery store integration Market to singles/ bachelors Health care costs affecting delivery chains’ profits

11. Threats Increased prices on ingredients New “Take and Bake” competitors Grocery stores producing more frozen pizza to sell For offering new foods- maybe the customers would not like the quality, food, etc. Cooked pizza could lose to their competitors

12. 4 P's Papa Murphy's Video

13. Product One of a kind "Take 'N' Bake" Pizza Gourmet ingredients Every day fresh ingredients

14. Price "Gourmet appetite without the gourmet price" $9 Special for DeLite Pizza's

15. Place Locations are close to schools/ supermarkets 1,250 Stores in 37 states

16. Promotion Every time a customer orders, Papa Murphy's hands them a coupon Pass Books Radio Commercials T.V./ Internet And Commercials Fliers

17. Questions?