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Published bySydney Gordon Modified over 7 years ago
Management Team: Mohd Fazli Azman 2008270034 Nur Shazleen Yazmeen Ahmad Hawari 2008738521 Zulkifli Bin Abdul Rahim 2008720413
Introduction We plan to provide a better way of doing online business (for rent or sale). To provide a platform for advertising. The users can advertise their property for sale or rent in our website. Our service is unique and different from existing online advertising. To become a match maker by eliminating middle man (eg: agent). To benefit all parties. (buyers, sellers & our business)
Background of Company Metro Residential was born in 2010. Our core business is in the Online advertising. Our focus group is Businesses in the Property Industry. Presently within Malaysia & Moving forward to enter international market. Our aimed is to provide unique and efficient services with technology innovation to our value customers. Making Your Home Our Priority.
Target market Malaysia (next to be worldwide). Working adults (18 to 60 years old). Developer. Tenant. House owner.
Categories of Business Models Service Provider Service Customization Eg: simulation. Portal
Type of E-Commerce Transaction (B2B) House owner Interior Designer Services Renovation and Contractor Services Plumber Services Maintenance Services Wiring Services Business to Customers (B2C) Tenant Buyer
Problem Statement Congrates, you can start next 2 weeks House agent, I need a house. URGENT!!!! 2 2 weeks ??! House agent, I need a house. URGENT !!!! 2.30 am
Objective To provide more effective business channel. Give different experience to customers. Faster business transaction anywhere & anytime. Provide higher customers satisfaction. Help the industry’s growth.
Mission & Vision Mission Offering the best interactive services that transform traditional property hunting into unique and most efficient house agent match maker. Vision “Making Your Home Our Priority”
Value Proposition (i) Agent VS Metro Residential Agent Bias agent. Hidden cost. Costly charges. Trust issue. Inexperience agent. Metro Residential Direct deal. All available information provided. Less charges & more income. Trustworthy. Rating agent based.
Value Proposition (ii) Existing Online Ad VS Metro Residential Existing online Advertising Complicated. Late or no feedback No sufficient information. Not update. Metro Residential Unique & attractive (eg: simulation). Immediate feedback. Information sharing. Latest info.
Revenue Model Advertising Transaction Fee Affiliate Marketing Revenue Model
Competitive Environment Our Competitors- Existing similar online provider eg: iProperty, Mudah.com, Sewa Bilik.com,etc. To change customers’ practice from traditional way of business eg: newspaper, agent, flyers, etc to online advertising
Market Opportunities “ A profitable Big problem with a new or improved solution Expand the business to other areas”. Competitors not address the problem. Wider use of the Internet is seeing larger numbers of people use it as their preferred source for solution searching. Networking: Start some amazing friendships process.
IT for Competitive Advantage Differentiation Strategy Attractive service COMPETITIVE ADVANTAGE COMPETITIVE ADVANTAGE
Marketing Strategy Social Network & Blog Affiliate strategy: To link our services from others website Promotion: FREE advertisement for specific period (this offer is limited to Metro Residential customer only)
Competitive Advantage 1.Innovation Increased exposure to more people will open new doors that were previously unavailable (to use advance technology eg: Falsh, Movie, Slideshow, Simulation) 2.Better opportunities for Business growth Increased exposure to more people will open new doors that were previously unavailable. 3.Efficient Communication tools and medium Tools for Customer Services. Eg: Live chat, FAQ etc 4.Make information more easily available to customers. Share information with the whole world.
Competitive Advantage-cont 5.Greater and attractive business promotion to catch customers & clients eyes. (eg: Interior designer, Utilities services, House renovation). 6.Cut costs & greater profits Direct contact between seller and buyer will eliminate agents’ commission. 7.Ability to do business 24 hours.
Organizational Development Year 123 Growth Introduction stage: Greater promotion to create customers awareness. Focus on popular locations (eg: Klang Valley). Growth stage: Expand business to cover more location in Malaysia. Innovation stage: Enhance services with other related products (eg: Renovation, Shop lot, office, manufacture etc). 0
Green IT Pushing Green Technology: Less paper for advertising “Save Paper, Save A Tree, Save The Environment” 1-21
Management Team Metro Residential Founder Zulkiflee bin Abd Rahim Programmer Mohd Fazli bin Azman IT Designer Syazleen Yazmeen Ahamd Hawari
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