1. 2013 Competitive Overview June 11, 2014

2. 2013 Competitive Update: Methodology  Calendar Year Analysis  Competitive GRP and Spending Analysis for TV  Major Studios only  Ruled out highly inaccurate films  Sony numbers are “reported” for consistency  Kantar reported (10-15% under reported) Data should ONLY BE USED DIRECTIONALLY

3. 2013 Studio Snapshot – Film Count & Genre Mix Total Films: 14 Analyzed Films: 13 Total Films: 18 Analyzed Films: 17 Total Films: 8 Analyzed Films: 8 Total Films: 10 Analyzed Films: 10 Total Films: 15 Analyzed Films: 11 Total Films: 16 Analyzed Films: 14 * All data is Kantar reported – typically 10-15% under reported; outlier films not included Family / Animated 31% (4) Comedy 25% (2) Family / Animated 30% (3) Comedy 10% (1) Family / Animated 9% (1) Targeted 29% (4) Family / Animated 14% (2)

4. $MM Media Spend 10 11 8 14 # of Films Total B.O. 17 2013 Pre-Opening TV: Total Spend by Distributor $1.86B $1.43B $1.71B $967M$1.14B 13 $1.06B All data is Kantar reported; outlier films not included

5. $MM Media Spend 2013 Pre-Opening TV: Average Spend Per Film All data is Kantar reported; outlier films not included

6. 2013 Pre-Opening: Average GRPS by Distributor 131114108 # of Films 17 1,955 $15.16 $13.24 $11.10 $13.97 $11.97 $11.30 AVG CPP

7. 2013 Pre-opening: GRP Point Level Distribution * All data is Kantar reported – typically 10-15% under reported; outlier films not included 31% below 1800 12% below 1800 50% below 1800 40% below 1800 58% below 1800 65% below 1800

8. 2013 Studio Television Mix All data is Kantar reported; outlier films not included

9. For targeted genres, the disparity between Sony and competitive levels is less * Genre information is Kantar reported – typically 10-15% under reported. Historical averages above INCLUDE Sony. Genre Averages vs 14/15 Plan Estimates

10. As BO increases, generally so do GRP levels For 14/15 planning, Sony is pacing 20-35% below competitive averages * GRPs are Kantar reported – typically 10-15% under reported. Historical averages INCLUDE Sony. Average GRPs By Box Office vs 14/15 Plan Estimates

11. Share of Voice (4 th Qtr ‘14): Methodology  Primary focus on wide release films opening on same weekend, week before & week after  Estimates for competitive grps based on historical film comparisons- not a perfect science  Averages EXCLUDE Sony films

12. “The Equalizer” Share of Voice – Release 9/26/14 TimingStudioFilmRelease DateEst GRPs 1 Week Before FOXThe Maze Runner9/19/141,600 UNIA Walk Among the Tombstones9/19/142,000 WBDolphin Tale 29/19/142,300 Opening Week SonyThe Equalizer9/26/141,800 FocusThe Boxtrolls9/26/143,000 1 Week After FOXGone Girl10/3/141,900 NLUntitled NL Horror10/3/141,975

13. Average = 1,970 TimingStudioFilmRelease DateEst GRPs 1 Week Before FOXGone Girl10/3/20141,900 NLUntitled NL Horror10/3/20141,975 Opening Week SonyThe Interview10/10/20141,460 DISAlex/Bad Day10/10/20142,100 WBThe Judge10/10/20142,150 1 Week After RELThe Best of Me10/17/20141,550 UNIDracula Untold10/17/20141,900 FOXThe Book of Life10/17/20142,200 “The Interview” Share of Voice – Release 10/10/14

14. “Fury” Share of Voice – Release 11/14/14 TimingStudioFilmRelease DateEst GRPs 1 Week Before PARInterstellar11/7/142,300 DISBig Hero 611/7/142,400 Opening Week SonyFury11/14/141,345 UNIDumb and Dumber To11/14/141,600 1 Week After LGHunger Games: Mockingjay Pt. 111/21/141,050 DISMcFarland11/21/142,000 Two films opening on Thanksgiving (2 wks after Fury) will also have SOV in our window: WBHorrible Bosses 211/26/142,000 FOX/DWThe Penguins of Madagascar11/26/143,800 Ave w/out Hunger Games: 2,075

15. “Annie” Share of Voice – Release 12/19/14 TimingStudioFilmRelease DateEst GRPs 1 Week Before WBInherent Vice12/12/14 (Ltd)1,265 FOXExodus12/12/142,100 WEINPaddington12/12/142,300 Opening Week SonyAnnie12/19/141,850 WBThe Hobbit: Battle/Five Armies12/19/142,160 FOXNight/Museum: Secret of Tomb12/19/142,700 1 Week After SonyCameron Crowe Untitled12/25/141,500 PARSequel to Hot Tub Time Machine12/25/142,000 UNIUnbroken12/25/142,100 DISInto the Woods12/25/142,300 Average does NOT include Annie or Cameron Crowe (Sony) or Inherent Vice (ltd release)

16. FilmCurrent PlanIncremental AskRevised Totals BudgetGRPsSPE Net $DetailsBudgetGRPs The Equalizer$29,9551,800$2,300Adds 150 GRPs to w/o 8/18$32,2551,950 --Allows for an early frequency stunt 6 wks out to get a jump on Walk Among Tombstones & Gone Girl The Interview$24,9551,460$5,000Adds 190 GRPs & Digital / Radio / OOH$29,9551,650 TV: Increases Prime & breadth/freq in Cable Digital: Increases YouTube & Social Radio: Deeper mkt & station list OOH: Add'l freq in LA & 6-wk flight Fury$28,4551,345$5,500Adds 455 GRPs throughout plan$33,9551,800 --Increases weight in all dayparts to be more in line with competitive levels Annie$34,0951,850$3,500Adds 150-200 GRPs & Radio$37,5952,000 - 2,050 --Increases overall TV weight w/more breadth --Allows for early-out stunt 4Q’14 Incremental Media Budget Submissions

17. APPENDIX

18. Fox  14 Films Total  13 Films Analyzed  Total CY Box Office: $1.06B FILM RELEASE DATE OW (MM) LIFETIME (MM) GRPS Turbo7/17$21$833,948 The Croods3/22$44$1873,525 The Secret Life of Walter Mitty12/25$13$582,622 Epic5/24$36$1082,327 Walking With Dinosaurs12/20$7$362,206 The Heat6/28$39$1602,186 Percy Jackson: Sea of Monsters8/7$14$692,059 The Wolverine7/26$53$1331,996 Broken City1/18$8$201,922 A Good Day To Die Hard2/14$25$671,778 The Counselor10/25$8$171,628 The Internship6/7$17$451,455 Runner 10/4$8$191,304 The Book Thief11/8$0$21522 Average GRPs: 2,225 Average GRPs: 2,225 * All data is Kantar reported – typically 10-15% under reported

19. Warner Bros.  18 Films Total  17 Films Analyzed  Total CY Box Office: $1.86B FILM RELEASE DATE OW (MM) LIFETIME (MM) GRPS Jack The Giant Slayer3/1$27$652,609 We're the Millers8/7$26$1502,388 Pacific Rim7/12$37$1022,339 Gangster Squad1/11$17$462,259 Grudge Match12/25$7$302,151 Gravity10/4$56$2722,126 The Great Gatsby (2013)5/10$50$1452,106 Bullet to the Head2/1$4$92,089 424/12$27$952,079 Man of Steel6/14$117$2912,004 Prisoners9/20$21$611,974 Beautiful Creatures2/14$8$191,962 The Hobbit: Desolation of Smaug12/13$74$2571,921 The Conjuring7/19$42$1371,887 The Incredible Burt Wonderstone3/15$10$231,813 The Hangover Part III5/23$42$1121,685 Getaway8/30$5$111,111 Her12/18$0$25471 Average GRPs: 2,030 Average GRPs: 2,030 * All data is Kantar reported – typically 10-15% under reported

20. Paramount  8 Films Total  8 Films Analyzed  Total CY Box Office: $967MM FILM RELEASE DATE OW (MM) LIFETIME (MM) GRPS G.I. Joe: Retaliation3/28$41$1232,581 Star Trek Into Darkness5/16$70$2292,435 World War Z6/21$66$2022,392 Hansel and Gretel: Witch Hunters 1/25$20$561,908 Anchorman 2: The Legend Continues 12/18$27$1271,752 Pain and Gain4/26$20$501,750 The Wolf of Wall Street12/25$18$1171,633 Jackass Presents: Bad Grandpa10/25$32$1021,472 Average GRPs: 1,990 Average GRPs: 1,990 * All data is Kantar reported – typically 10-15% under reported

21. Buena Vista  10 Films Total  10 Films Analyzed  Total CY Box Office: $1.71B FILM RELEASE DATE OW (MM) LIFETIME (MM) GRPS Planes8/9$22$902,585 Monsters University6/21$82$2682,142 Frozen11/27$67$3982,087 The Lone Ranger7/3$29$892,030 Oz The Great & Powerful 3/8$79$2351,975 Saving Mr. Banks12/20$9$831,951 Iron Man 35/3$174$4091,716 Thor: The Dark World11/8$86$2061,696 The Fifth Estate10/18$2$31,676 Delivery Man11/22$8$311,518 Average GRPs: 1,940 Average GRPs: 1,940 * All data is Kantar reported – typically 10-15% under reported

22. Universal  15 Films Total  11 Films Analyzed  Total CY Box Office: $1.43B Average GRPs: 1,765 Average GRPs: 1,765 FILM RELEASE DATE OW (MM) LIFETIME (MM) GRPS Despicable Me 27/3$84$3683,213 2 Guns8/2$27$762,195 Oblivion4/19$37$891,907 Identity Thief2/8$35$1351,898 Fast & Furious 65/24$97$2391,855 Rush9/27$10$271,568 47 Ronin12/25$10$381,478 RIPD7/19$13$341,455 About Time11/8$5$151,387 Kick-Ass 28/16$13$291,278 The Best Man Holiday11/15$30$711,166 Jurassic Park 3D4/5$35$451,186 Purge6/7$34$64879 Riddick9/6$19$42735 Mama1/18$28$72459 * All data is Kantar reported – typically 10-15% under reported

23. FILM RELEASE DATE OW (MM) LIFETIME (MM) GRPS Cloudy 29/27$34$1182,487 Smurfs 27/31$18$712,307 Captain Phillips10/11$26$1072,011 Grown Ups 27/12$42$1341,991 Zero Dark Thirty1/11$24$961,974 Elysium8/9$30$931,704 White House Down6/28$25$731,673 This is the End6/12$21$1011,646 After Earth5/31$28$611,610 American Hustle12/20$19$1501,474 The Mortal Instruments8/21$9$311,373 The Call3/15$17$521,270 Evil Dead (2013)4/5$26$541,201 Carrie10/18$16$351,185 Battle of the Year9/20$5$9931 One Direction: This is Us8/30$16$29563 Sony  16 Films Total  14 Films Analyzed  Total CY Box Office: $1.14B Average GRPs: 1,705 Average GRPs: 1,705 * All data is Kantar reported – typically 10-15% under reported

24. Ebiquity Audit: Methodology  Audit of 6 films – national media only  Approach looks to capture both cost & quality  Ebiquity utilizes a cost pool for portion of analysis (3 other studios, all info is confidential so unable to confirm which studios participate).  For quality metrics, able to use a broader spectrum of comparative films (similar target audience, time of year).  Focuses on one target audience per film.  Does NOT measure promotional added value.

25. Ebiquity Audit Results Cost discounts: -16  Overall vs Ebiquity studio pool of costs Quality index: 101  Grps vs Goal (92)  Flighting (107)  Targeting (100)  Top Programs / Network Prime (103)  Average Cable Rating (99)  Reach (104)  Position in Pod (100)

26. Ebiquity Audit Results $19.47 million*