1. THE WALT DISNEY COMPANY & MARVEL ENTERTAINMENT 1 Josh Bohnenkamp Jaylen EdomwandeKyle Edington Samantha LudwigRussell Nilsen

2. Overview Goal Disney History Marvel History Industries 2

3. Our Industry Experiential Entertainment! 3

4. Disney History Founded 1923 – Disney Brothers Revolutionized animated motion pictures Family-based entertainment Grown through acquisitions and expansion 4

5. The Walt Disney Company Studio Entertainment Walt Disney Pictures Pixar Animation Studios Touchstone Pictures Hollywood Pictures Miramax Films Walt Disney Animation Disneynature MARVEL STUDIOS Parks and Resorts Disney World Disneyland Hong Kong Disneyland Disneyland Resort Paris Tokyo Disney Disney Cruise lines Disney Consumer Products Company Franchises Interactive media group Disney Publishing Worldwide MARVEL Entertainment Divisions Media Networks Broadcasting ABC 10 Local affiliated ABC networks Cable ABC Family ESPN Networks SOAPnet Jetix Disney Channel Disney XD Radio Disney Disney Interactive Media Group Disney Interactive Studios Disney Online 5

6. Marvel History Founded, 1939 – Timely Comics 5000 Characters Bankrupt in 1996 Popular movie franchises 6

7. STUDIO ENTERTAINMENT 7

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10. 10 Marvel Entertainment Movies Year Released Worldwide Box Office Revenue ($ million) X-Men2000296.3 Blade II2002150.1 Spider-Man2002821.1 Daredevil2003178.8 Hulk2003245.2 X2: X-Men United2003407.7 Blade Trinity2004128.9 Spider-Man 22004783.7 The Punisher200454.7 Elektra200556.5 Fantastic Four2005330.1 X3: The Last Stand2006460.3 Fantastic Four Sequel2007289.0 Ghost Rider2007228.7 Spider-Man 32007890.8 Iron Man2008585.1 Punisher: War Zone200810.0 The Incredible Hulk2008263.4 X-Men Origins: Wolverine2009371.3 Average 344.8 Average w/o Punisher & Elektra401.9

11. 11 DC Entertainment Movies Year Released Worldwide Box Office Revenue ($ million) Catwoman2004 82.1 Batman Begins2005 371.8 Constantine2005 230.8 V for Vendetta2005 132.5 Superman Returns2006 391 The Dark Knight2008 1000.1 Watchmen2009 185.2 Average 342.2 Average w/o The Dark Knight232.2

12. PARKS & RESORTS 12

13. North American Attendance 13

14. European Attendance

15. Asian Attendance

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17. CONSUMER PRODUCTS: DIGITAL CONTENT 17

18. Shift to Digital Content – Music, DVDs, Books Determine how to optimize revenue Cloud-computing or ‘Keychest’ access Online subscriptions 18

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24. CONSUMER PRODUCTS: RETAIL 24

25. $700 million in revenue United States, Canada, Europe & Japan Retail rollercoaster 2004-2008 – The Children’s Place, LLC “Imagination Park” – Steve Jobs’ vision – Requires $.75-$1 Million – Revamp 340 stores 25

26. FINANCIAL SITUATION 26

27. Marvel is currently in a strong financial position In 2008 Marvel’s net income was the highest ever at $205.5 million Marvel performs better than the industry average in many categories

28. MarvelMotion Picture* Industry Median Net Profit Margin 24.4%2.6% Return on Equity 38.7%8.8% Return on Assets 17.9%1.9% Current Ratio.941.32 Total Debt/Equity.152.20 28 *Entertainment Industry includes: DC Entertainment, Warner Bros., Disney, Sony, News Corp

29. Stock and cash transaction by end of the year Marvel shareholders receive $30 and.745 Disney shares for each Marvel share Disney to issue roughly 59 million new shares Plan to repurchase these shares within 12 months 29

30. 30 Disney Stock Marvel Stock

31. CONCLUSION 31

32. DO YOU REALLY WANT TO ASK QUESTIONS? 32