2. Advertising is Key… ---------------is Your Kind of Place (1967) You Deserve a Break Today (1971) Twoallbeefpattiesspecialsaucelettucecheesepicklesonionsonasesameseedbun (1975) Good Time, Great Taste, That's Why This is My Place (1988) What You Want is What You Get (1992) Have you Had your Break Today? (1995) We Love to See You Smile (2000) I'm lovin' it (2003)

3. McDonalds Superiority in The Fast Food Industry Members: Heather Neil Anthony Mammoliti Zan Yue Peter Kilayko

4. Overview Background Products Target Market Promotion/ Advertising Strong Brand Name Community Involvement Global Questions and Answers

5. Background Mack and Dick McDonald Ray Kroc (Q.S.C. & V.)

6. Products Variety Diversification

7. Target Market Young families with children Children Young single adults Seniors

8. Open Late….. McDonalds realized its potential to reach the late night crowd. Some McDonalds are now open 24 hours….

9. Promotion/Advertising Aggressive Mass Advertising TV Ads Ronald the Clown

10. Advertising can hurt…. Super size me, looks at obesity in America, in fast food industries specifically McDonalds. The Filmmaker Morgan Spurlock made him self a test subject in this movie. He decided to eat nothing but McDonalds for a month to see the repercussions. The drive thru diet brings on physical and emotional stresses as seen thru the movie. The movie shed new light on a major problem the world is facing: Obesity.

11. Low Fat Menu was introduced: Dr. Cathy Kapica McDonald's Global Director of Nutrition. Fresh fruits and Vegetables has helped McDonalds reach the health conscious customer. Although McDonalds realizes that it is less profitable they still recognize the need for options. McDonalds also decided to remove its super size option in an effort to help support a balanced lifestyle

12. Sports Sponsorships McDonalds focuses on sponsoring events that are relevant to their customers.

13. Community Involvement Ronald McDonald House Charitable events

14. Strong Brand Name Marketing Accessibility Uniformity of Product

15. Global Competitors World's leading foodservice retailer 30,000 restaurants serving over 46 million people each day 121 countries

16. Competitors SORRY GUYS I’m STILL THE BEST!!! MWAHAHA!

17. Burger King is Growing Competition:  More then 11,200 stores worldwide  Over $11 million dollars in sales  Operates the #2 fast food chain in the industry.  Employs over 31,000 people.

18. Wendy's… First restaurant opened in Columbus, Ohio 1962. More then 5,000 restaurants in the US and is in more then 34 countries. Wendy's international includes; Tim Horton's, Baja Fresh,Café express and Pasta pomodoro As of January 2006 Wendy’s sales were declining from the previous year.

19. SUMMARY

20. Thank you any questions?