1. John Elliott Consultancy University of Hertfordshire The Future – Rewarding Sustainable Travel (and removing rewards for driving) EAUC Conference - 6 th December 2006 John Elliott

2. johnrelliott@btinternet.com www.theplanb.co.uk John Elliott Consultancy EAUC Conference: December 6, 2006 University of Hertfordshire Contents 1.Travel Plans - the why, how and & what 2.Parking 3.Travel allowances 4.Strategic transport planning 5.Concluding remarks

3. johnrelliott@btinternet.com www.theplanb.co.uk John Elliott Consultancy EAUC Conference: December 6, 2006 University of Hertfordshire 1.The Why, How and What Why - sustainability, environment, can’t meet travel desires, costs How – culture change, sticks and carrots and integrated holistic approach What – walking, public transport, cycling, car share, infrastructure, parking and incentives, information

4. johnrelliott@btinternet.com www.theplanb.co.uk John Elliott Consultancy EAUC Conference: December 6, 2006 University of Hertfordshire 2. Perverse Incentives “ Please Travel Green - but if you don’t we will provide you with …”: A parking place free or highly subsidised A mileage rate that gives you an enormous incentive to drive on company business as much as you can. A road network that makes it much easier to drive than use other modes

5. johnrelliott@btinternet.com www.theplanb.co.uk John Elliott Consultancy EAUC Conference: December 6, 2006 University of Hertfordshire Other Perverse Incentives (by organisation) Privileged/ Reserved space closer to office Essential car user allowance (and must bring car to work) Company/leased car Non direct walking routes on Campus Priority to cars over pedestrians and cycles No assistance for PT use

6. johnrelliott@btinternet.com www.theplanb.co.uk John Elliott Consultancy EAUC Conference: December 6, 2006 University of Hertfordshire Other Perverse Incentives (by others) LA insists on better parking arrangements Development not planned to help sustainable travel Highway priorities (and spending) given to cars rather than pedestrians, buses and cycles Stamp duty on moving

7. johnrelliott@btinternet.com www.theplanb.co.uk John Elliott Consultancy EAUC Conference: December 6, 2006 University of Hertfordshire 3. Parking 68% Staff arrive as a car driver car 24% students arrive as a car driver (2005) Average charge11p/day (scaled system) by season ticket The subsidy to those using the new park and ride works out at about £10/day (including share of P&R buses) If have to build new MS car park - similar cost Very few surface car park spaces cost less than £500/year/space Parking management one of most powerful tools

8. johnrelliott@btinternet.com www.theplanb.co.uk John Elliott Consultancy EAUC Conference: December 6, 2006 University of Hertfordshire Levelling the playing field Charge a real rate for parking (could you do it?) Reward for giving up a space for a period (BAA) Daily reward for not driving (Pfizer) (could you afford it?) Reward for green travellers and charge for parkers?

9. johnrelliott@btinternet.com www.theplanb.co.uk John Elliott Consultancy EAUC Conference: December 6, 2006 University of Hertfordshire Considerations for PMS Scale of the problem Cost of management of system Mechanism for payment Use and abuse Justification (fairness/levelling the playing field) Sufficient incentive to change behaviour Potential diversion elsewhere Public/staff acceptance

10. johnrelliott@btinternet.com www.theplanb.co.uk John Elliott Consultancy EAUC Conference: December 6, 2006 University of Hertfordshire

11. johnrelliott@btinternet.com www.theplanb.co.uk John Elliott Consultancy EAUC Conference: December 6, 2006 University of Hertfordshire 4. Travel Allowances Mileage rate up to 54p/mile (IR rate 40p) - Cost of extra mile typically only twice fuel cost Leased cars - cost of extra private miles only fuel cost 20p/mile cycle allowance (12p at UoH) PT only recover basic cost Is there a way of rewarding re-use of travel time for PT users?

12. johnrelliott@btinternet.com www.theplanb.co.uk John Elliott Consultancy EAUC Conference: December 6, 2006 University of Hertfordshire 5. Strategic Transport Planning A1(M) cut cycle route, put half hour on some walk trips – to save a few seconds for cars in Herts and add congestion in London New design for roundabout didn’t consider peds or cyclists Traffic light phasing always designed to minimise car delays not peds Appears no real stomach for bus or even high occupancy lanes DfT didn’t like a big P & R site – threat of S14 notice

13. johnrelliott@btinternet.com www.theplanb.co.uk John Elliott Consultancy EAUC Conference: December 6, 2006 University of Hertfordshire 6. Concluding Remarks Desirable to reduce car use and parking – (cost, sustainability, environment, congestion and health) Need for Culture change, Sticks and Carrots and Integrated holistic approach Incentives to support the transport heirarchy Leadership is critical A small change in traffic has big benefits